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| Company type | Joint-stock |
|---|---|
| Industry | Footwear |
| Founded | 1947; 78 years ago (1947) as "Žiri Shoe Factory" |
| Headquarters | |
| Products | Sneakers,snow boots,shoes |
Number of employees | 1,000 |
| Website | alpina.si |
Alpina is aSlovenianfootwear manufacturing company founded in 1947 after several private shoe making workshops with long tradition merged in the town ofŽiri. Initially named "Žiri Shoe Factory", it was renamed "Alpina" in 1951. In 1985, the company employed almost 2,000 people.[1] Alpina operates as ajoint stock company, with approximately a thousand employees producing over 1.7 million pairs of shoes and boots each year. The greater part of production is sold abroad under their own brand name.
Alpina currently producesathletic, andwinter sports footwear through its subsidiary "Alpina Sports". Products includesnow boots,.[2] The company also produces a line ofshoes for different purposes, such asoxford andderby shoes,platform andballet shoes, andsandals.[3]
Alpina is the leading producer ofcross-country boots, with a 30 percent world market share and provides for several cross-country and biathlon national teams (Slovenia, Norway, Sweden, Italy, and Canada). Products are exported to countries where skiing is extremely popular, including the United States, Croatia, Germany, theCzech Republic, Austria, andPoland. Alpina also has expanded its network ofretail stores, mostly in the South East Europe.[citation needed]
During the2022 Russian invasion of Ukraine, Alpina refused to join the international community and withdraw from the Russian market. Research fromYale University published on August 10, 2022, identifying how companies were reacting to Russia's invasion, identified Alpina in the worst category of "Digging in", meaning Defying Demands for Exit: companies defying demands for exit/reduction of activities.[4]
