One of the area's first permanent landmarks was the New Prospect Camp Ground (also known as theMethodist Camp Ground), beside anatural spring near what is now downtown Alpharetta.[6] It later served as atrading post for the exchanging of goods among settlers.[6]
Known as the town of Milton through July 1858, the city of Alpharetta waschartered on December 11, 1858, with boundaries extending in a 0.5-mile (0.8 km) radius from the city courthouse.[6] It served as thecounty seat ofMilton County until 1931, when Milton County merged with Fulton County to avoid bankruptcy during theGreat Depression.[6]
The city's name may be a variation of a fictional Indian girl, Alfarata, in the 19th-century song "The Blue Juniata"; it may also be derived fromalpha, the first letter of the Greek alphabet.[7]
The inhabitants of the area, primarily Methodists and Baptists, engaged in various occupations such as farming, blacksmithing, milling, merchandising, carpentry, and ditching. A number of them possessed a small number of slaves. Throughout theAmerican Civil War (1861–65), local men participated in combat or served in the home guard; however, Union forces did not advance north of Roswell, which is situated roughly six miles to the southwest.[9]
Alpharetta is in northern Fulton County and is bordered to the southeast byJohns Creek, to the south and west byRoswell, to the north byMilton, and to the northeast by unincorporated land inForsyth County. Downtown Alpharetta is 26 miles (42 km) north of downtownAtlanta.
According to theUnited States Census Bureau, Alpharetta has an area of 27.3 square miles (70.7 km2), of which 26.9 square miles (69.7 km2) is land and 0.39 square miles (1.0 km2), or 1.37%, is water.[4]
TheHalcyon mixed residential-retail-entertainment-dining complex opened in 2019 in nearby Forsyth County has an Alpharetta postal address, but is not within the city limits or in the same county.
The Maxwell, a 37,000-square-foot retail space in Downtown Alpharetta with a variety of entertainment, restaurants, and health and wellness companies. Downtown Alpharetta also consists of over 600 businesses including The Hamilton Alpharetta hotel, specialty boutiques, restaurants, fitness studios, and coffee shops.[26]
Alpharetta invested inoptical fiber since the 1980s and hosts multipledata centers.[27] In 2019, thefintech industry in the Atlanta area was a driver of data center expansion in Alpharetta.[28]
While supported by tax breaks from Fulton County authorities,[29] data center expansion run into limitations from state regulations[30] and local zoning authorities in 2024, as capacity in Atlanta tripled from 200 MW to over 700 MW in 2023.[31]
Tech Alpharetta (formerly known as the Alpharetta Technology Commission[32] or simply ATC) is an advisory organization established by the City of Alpharetta in 2012.[33] The organization is an independent,501(c)(6) nonprofit organization[33] that aims to help Alpharetta lead in technology innovation.[34] Tech Alpharetta runs an advisory board of technology companies based in the city, holds monthly technology events for technology executives,[35] and operates the Tech Alpharetta Innovation Center, a technologystartup incubator.[34][36] As of early 2020 about ten companies have "graduated" from Tech Alpharetta's incubator and were hiring employees in the North Fulton County region.[37]
The Alpharetta Arboretum at Wills Park was established in September 2008 and includes 26 trees. A brochure about thearboretum guides readers through a walking tour of the trees and is available at the Downtown Alpharetta Welcome Center.[39]
The Alpharetta Arboretum at Cogburn Road Park was established in December 2008 and showcases seven trees.[40]
The Alpharetta Farmers Market is a weeklyfarmers' market in the downtown area from April to October. The market was named "Best Saturday Morning Excursion" in 2007 byAtlanta magazine.[41] csc
The Mansell House and Gardens is a 1912Queen Anne style home that serves as a special event facility in Alpharetta. It is home to the Alpharetta Historical Society.[42]
The Alpharetta Brew Moon Fest is held the first Saturday in October in downtown Alpharetta.[43]
The Alpharetta Big Creek Greenway is a 6.1-mile-long (9.8 km), 12-foot-wide (3.7 m) concrete path that meanders through the woods along Big Creek, offering a place to walk, jog, inline skate and bike. The path includes additionalmountain bike trails.[45]
TheTaste of Alpharetta is an annual food festival featuring food from local restaurants, live music, and art exhibits during May.[46]
The Wire and Wood Alpharetta Songwriters Festival in downtown Alpharetta is held in October.[47]
TheExiles Rugby Football Club is based in Alpharetta. Exiles RFC Men's side compete in theGeorgia Rugby Union. Having won the Union Championship's Redmond Cup in 2023 against theGainesville Spartans Rugby Football Club in the state final. The Exiles RFC Women's side currently competes inRugby sevens tournaments across the southeastern United States. Both Exiles Men's and Women's sides have players who have been selected to compete on the Georgia Rugby Union's respective state representative Men's and Women's select sides of theGeorgia Barbarians. Exiles Men'shead coach, Richard Krueger, was selected and appointed as head coach of the Georgia Barbarians in 2023 by the Executive of the Georgia Rugby Union; to replace retiring Barbarians head coach Jesse Posnansky ofHigh Country Rugby Football Club. In addition to adult rugby, the Exiles have a partnership withRebels Rugby. Rebels Rugby are a local youth rugby club of U10 to U18 boys and girls sides who compete in both Rugby Sevens andRugby XVs tournaments across the southeastern United States. The Exiles Rugby Football Club's training grounds are located at Innovation Academy in Alpharetta.
North Park, Wills Park, and Webb Bridge Park feature 15 lighted tennis courts along with 8 asphaltpickleball courts at North Park.[48] Tennis lessons, clinics, camps, and leagues are available.[49]
There are plans for the creation of the Alpha Loop. The multi-use path will serve to connect residents of Alpharetta to activity centers, parks, and jobs by a network of multi-use trails providing safe alternatives to driving and offering recreational benefit.[62]
TheBig Creek Greenway is a concrete multi-use trail that runs from Windward Parkway to Mansell Road. The concrete trail is approximately 8 miles (13 km) long and meanders along Big Creek parallel to North Point Parkway, from Windward Parkway at Marconi Drive on the north end to Mansell Road on the south end. A soft mulch trail encircles a large wetland between Haynes Bridge Road and Mansell Road. Wildlife such as blue heron, deer, ducks and Canada geese can be observed in this preserved water setting.[63] Future plans are to connect the trail to Cumming.
Alpharetta is not directly served byMARTA trains, but is connected by multiple bus routes. Connecting Alpharetta to the rest of Metro Atlanta via heavy rail has been studied.[64][65]
^"Alpharetta, Georgia – North Fulton County – Technology hub of the South". July 8, 2022.Investors, seeing the potential of the city's location just outside Atlanta, decided to install fiber optic cable in the area. What was once a primarily agricultural community quickly drew the attention of data centers and technology companies.
^"Flexential boosts data center capacity in Atlanta to better serve fintech market".Atlanta and the surrounding "Transaction Alley" represent the third-largest fintech hub in the U.S., with more than 70% of all credit card transactions processed through the Atlanta metropolitan area, according to the Atlanta Small Business Network. All told, more 120 fintech firms are headquartered or have a significant presence in Georgia with the top-10 generating annual revenue of $72 billion.
^"Zoning Map"(PDF).Johns Creek. RetrievedMay 8, 2020. – "Holy Redeemer Catholic School" indicated on the map. The school's address may be stated asbeing in "Alpharetta, GA" but the school is not in the Alpharetta city limits.