| Alli Sports | |
| Formerly | Dew Tour |
| Company type | Subsidiary LLC |
| Industry | Television |
| Genre | Sports |
| Founded | 2008 |
Key people | Wade Martin (President)[1] |
| Services | Event organizer |
| Owner | NBC Sports Group |
| Parent | NBC Sports Ventures |
| Website | allisports |
Alli Sports (legallyAlli, Alliance of Action Sports, LLC) is an organizer ofextreme sports events that is subsidiary of the NBC Sports Ventures LLC, a unit ofNBC Sports Group. The group was formed in 2008 as ajoint venture between NBC andMTV Networks, when the latter bought a stake in an extreme sports tour that NBC had been operating, theDew Tour. While MTV parentViacom has since sold its share in the venture, it still operates as a part of NBC.
Alli was formed in 2008 after NBC sold a stake in the extreme sports tour, the Dew Tour, it had run in partnership withLive Nation, the Dew Tour, to MTV Networks. NBC Sports' chairmanDick Ebersol believed that the Tour needed a secondary broadcast partner, and NBC staff believed that access to MTV'scable channels would help provide exposure to the tour to its target demographic. The partnership adopted the brand Alli, established a new online operation for the group, and addedMTV2 as a new broadcast partner for the Dew Tour. Under MTV's part-ownership, Alli also expanded its operations with several new tours, such as theWinter Dew Tour, Gatorade Free Flow Tour and theAMA Motocross Championship series.[1]
In June 2011, MTV Networks announced it would sell its share in the partnership back to NBC Sports Group, as it no longer planned to televise sports programming on MTV2.NBC Sports Group's senior vice president Kevin Monaghan felt that in the wake of itsmerger with Comcast, it now had enough resources that could be leveraged to help continue Alli's growth. After the return to NBC ownership, Alli events began to be shifted off of non-NBC networks – coverage of the AMA Motocross Championship previously aired byFuel TV andSpeed respectively would move to the Alli website andNBC Sports Network for its 2012 season, and the Summer Dew Tour (previously aired byUSA Network and MTV2) were migrated toComcast SportsNet and NBC Sports Network in 2012.[2]
In May 2013, theUnited States Ski and Snowboard Association reached an agreement with Alli to allow a Winter Dew Tour event inBreckenridge, Colorado to serve as a qualifying event for the2014 Winter Olympics team. The arrangement gives the USSA control over certain aspects of the event (such as its format, and selling advertising to its own official sponsors during the telecast), and will also be used to help promote its own Grand Prix series.[3]
In 2015, facing declining viewership, NBC shuttered its action sports division, and sold the Dew Tour toTEN: The Enthusiast Network.[4]
Alli operates the following series:
