| "All in My Head (Flex)" | ||||
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| Single byFifth Harmony featuringFetty Wap | ||||
| from the album7/27 | ||||
| Released | May 31, 2016 | |||
| Studio |
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| Genre | Reggae-trap | |||
| Length | 3:30 | |||
| Label | ||||
| Songwriter | Various
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| Producers |
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| Fifth Harmony singles chronology | ||||
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| Fetty Wap singles chronology | ||||
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| Music video | ||||
| "All in My Head (Flex)" onYouTube | ||||
"All in My Head (Flex)" is a song recorded by American girl groupFifth Harmony, featuring guest vocals by American rapperFetty Wap, for their second studio album,7/27 (2016), which was released on May 27, 2016. It was produced byStargate and Brian Garcia with additional production bySir Nolan. Musically, "All in My Head (Flex)" is areggae-trap song backed bysynths,percussion, andguitar, containing aninterpolation of the 1992 song "Flex" byMad Cobra. The song was released as the second single after a special encore performance onXfinity following the2016Billboard Music Awards on May 22. The single was serviced torhythmic contemporary radio stations in the United States on May 31.
Commercially, the song reached number eight in New Zealand and number 24 in the United States'Billboard Hot 100. The song also reached the top 40 in Australia, the United Kingdom, Canada and Ireland. To promote the song, the group performed on the season 22 finale ofDancing with the Stars. The song's accompanying music video, set on a tropical beach, was directed byDirector X and premiered on theVevo platform on June 23. "All in My Head (Flex)" won the categorySong of Summer at the2016 MTV Video Music Awards.[1]
Prior to the release of their second studio album7/27, Fifth Harmony memberDinah Jane shared her thoughts on her favorite album track "All in My Head (Flex)" onInstagram: "The vibe and rhythm to this I feel represents me best as aSouth Pacific Islander [...] This is just one of those feel-good songs that you can't help but jam to, no matter where you're at or who you're with!"[4] "All in My Head (Flex)" was written by Fifth Harmony's members,[5][6][7] withStargate,Benny Blanco,Fetty Wap,Tory Lanez, Sir Nolan,Julia Michaels, and Brian Garcia. The song was recorded by Mikkel Storleer Eriksen, Miles Walker and Mike Anderson atWestlake Recording Studios in Los Angeles and Hide Out Studios in London, England. SingerVictoria Monét produced the group's vocals. Mixing was donePhil Tan at the Callanwolde Fine Arts Center with assistance from Daniela Rivera. Eriksen and Hermansen provided all the instrumentation.[8] The group debuted the song during a performance at the2016Billboard Music Awards on May 22, 2016. It was released ondigital platforms after the performance as an instant gratification track to accompany digitalpre-orders of7/27.[9] The song was serviced torhythmic format radio stations in the United States on May 31, 2016.[10] and was selected as an impacting song oncontemporary hit radio on June 14, 2016.[11][12]
Musically, "All In My Head (Flex)" is areggae-trap song.[13][14] The song is three minutes and thirty-seconds in length[15] andsamples the song "Flex" by Jamaican musicianMad Cobra which itself interpolated elements ofThe Temptations' "Just My Imagination".[16] Itsinstrumentation consists ofguitar,[17]percussion, synthesizedFinger snapping snaps andsynths.[18] The song opens with Hansen singing thechorus featuringguitar chords and crisp clicks.[17] Following therap performed byFetty Wap,Ally Brooke belts out the firstverse: "Curtains like waves closing in all around us, dimming the lights just so that they don't blind us," backed by the percussion and guitar chords.[19] Concerning his collaboration on "All in My Head (Flex)", Fetty Wap toldBillboard that during the recording, his voice "wasn't as mature as it is now" and described it as "impossible" to perform on stage; "Like, I smoke way too much now. No more high-range. If you were actually to hear the first version to that song, I do not sound anything like that. It was way high up there. So when we changed everything I was like I don't think they going to like it because it felt like I took the energy from it. But they were like we love it, we rocking with it."[20]
Peter Meister of website Sputnikmusic described the song as "sassy and badass, Fetty Wap flexes his muscle with might within the funky, glowing synths crashing with the industrialized percussion which breaks free and explodes at all angles".[21]Digital Spy's Lewis Corner described the song as having an "urban-pop undertone, which is brought to life with light reggae guitar plucks and crisp clicks".[17] Christopher R. Weingarter ofRolling Stone felt that theCaribbean rhythms hinted at inReflection's track "Them Girls Be Like" "burst forth" in "All In My Head (Flex)" and "Gonna Get Better".[22]USA Today's Maeve McDermott gave the song a positive review writing: "With reggae upstrokes, a swaggering chorus and a welcome Fetty Wap feature, "All In My Head" is summertime in a song."[23]
Describing the song as "reggaeton-inflected" theLos Angeles Times Gerrick D. Kennedy believed that "All In My Head (Flex)", as well as another7/27 track, "Not That Kinda Girl," "are the album's most infectious offerings".[24]Spin's editor, Brian Josephs, complimented the song's reggae production and the group's sensual performance; however, he had a negative view of Fetty Wap's appearance commenting that the rapper "fails to come off here as much more than Default Guest Rapper".[25] However, Spencer Kornhaber ofThe Atlantic felt that "All In My Head (Flex) brings in the most exuberant rapper of our times, Fetty Wap, to very catchy effect."[26]
"All in My Head (Flex)" debuted at number 78 on the USBillboard Hot 100 chart dated July 9, 2016,[27][28] and in the same week the song climbed from the number 32 to the number 26 on theMainstream Top 40. Following the release of its accompanying music video, the song rose from number 78 to number 40 on the Hot 100 prompted by a 115% sales increase with 17,000 downloads sold. In its new position, the song had a radio audience of 24 million - a 42% increase, and it also debuted at number 32 on theStreaming Songs chart with 7.1 million streams in the United States (up 112% percent).[29] For the week ending August 6, 2016, the song climbed from number 37 to number 29 on the Hot 100, giving the group its third top 30 song.[30] The song peaked at number 24 on the chart dated August 20, 2016. It has sold over 1 million equivalent units in the United States and has been certified platinum by theRecording Industry Association of America.[31]
The song debuted at number 42 on theCanadian Hot 100 chart for the week ending July 16, 2016.[32] In its ninth charting week, the song jumped one position peaking at 21 on the chart.[33] In Australia, it entered theARIA Singles Chart at number 66 on the chart dated June 4, 2016,[34] and peaked at number 19 on the chart.[35] The song debuted at number 35 on theNew Zealand Singles Chart for the week ending June 20, 2016, and peaked at number 8.[36] It debuted at number 82 on the United Kingdom'sOfficial Singles Chart issued for July 8, 2016,[37] and peaked number 25.[38]
The music video, directed byDirector X, was filmed inMalibu, California on May 17, 2016.[39][40] Critics commented on the summer scenery of the video. Gil Kaufman fromBillboard said that the group is "dancing and serving up their best surfside poses while singing the reggae-tinged song on a picturesque beach".[41] Commenting on the video's integration of the track's themes, Anna Gaca ofSpin wrote the video "takes the song's reggae-tinged vibe to its natural conclusion with a sun-kissed, oceanside party and, naturally, an appearance by guest star Fetty Wap".[14]
The video begins withcinematic black bars expanding to reveal the scenery, which is set in a beach. Individual takes of the girls are shown momentarily as Dinah Jane sings the chorus. The camera shifts to Fetty Wap, who is sitting down in a chair with a guitar next to him. As he sings, the girls are seen dancing in the water, with Lauren Jauregui kicking the water as the video goes into a slow-motion take for less than a second. Several scenes include Normani alone in a rock cliff, a close-up of Dinah singing and a shot of the girls together near the water.
Ally Brooke then sings as she lays in the sand, moving sensually as an attractive man comes out of the water towards her. The camera fades to Lauren, who sings the bridge as she stands next to a background of rocks, as a take of another man is shown. The group is then scattered in different spots standing in a large rock formation, where shots of Dinah alone are spliced as she sings the chorus. Normani shares the chorus, as she sings on top of the rock cliff, shown earlier in the video. Camila Cabello seductively lays down and grabs her hair, in similarity to Ally. Several men approach the girls as they arrive in a convertibleJeep Wrangler. They greet and socialize with each other.
The scene changes to a beach-like bar equipped withcabanas and sand scattered through the floor. Each girl is dressed in beach draps and dance with a man as the scene interchanges with Fetty Wap's rap verse. A product placement for the app Friendable with the group's invitation is shown. The girls perform a dance routine in-sync as Normani and Dinah are shown individually dancing near a rock and on the sand. The video ends with each making a pose as the cinematic black bars close.
The group performed the song for the first time on television on May 22, 2016, during a special encore performance onXfinity following the 2016Billboard Music Awards, where they also performed "Work from Home".[42] During the show, the group performed wearing white outfits withCuban flags in the background.[42] On May 24, 2016, the group performed the song on the season 22 finale ofDancing with the Stars on aCarnival-inspired set.[43][9] The quintet also performed the single on June 13, 2016, on theiHeartRadio Honda Stage in Los Angeles.[44] While promoting in Australia, they performed the song on the Grand Finale of thefifth season ofThe Voice, and onSunrise.[45][46]
Digital download – single[47]
Recording
Sample
Personnel
Credits adapted from7/27'sliner notes.[8]
| Region | Certification | Certified units/sales |
|---|---|---|
| Australia (ARIA)[80] | Platinum | 70,000‡ |
| Canada (Music Canada)[81] | Platinum | 80,000‡ |
| Italy (FIMI)[82] | Gold | 25,000‡ |
| Mexico (AMPROFON)[83] | Gold | 30,000‡ |
| New Zealand (RMNZ)[84] | 2× Platinum | 60,000‡ |
| Sweden (GLF)[85] | Gold | 20,000‡ |
| United Kingdom (BPI)[86] | Gold | 400,000‡ |
| United States (RIAA)[87] | Platinum | 1,000,000‡ |
‡ Sales+streaming figures based on certification alone. | ||
| Country | Date | Format | Label | Ref. |
|---|---|---|---|---|
| United States | May 31, 2016 | Rhythmic contemporary | [10] | |
| June 14, 2016 | Contemporary hit radio | [11] |
{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link){{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)| Studio albums | |
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