| Concert byTurning Point USA | |||||||
 Promotional poster | |||||||
| Venue | Private venue,Atlanta,Georgia, United States | ||||||
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| Date | February 8, 2026 | ||||||
| Duration | 36:20 | ||||||
| Supporting act | Spencer Waasdorp | ||||||
| Website | www | ||||||
| Turning Point USA concert chronology | |||||||
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TheAll-American Halftime Show (also styled asThe All American Halftime Show) was a 2026 online concert produced by American right-wing nonprofitTurning Point USA (TPUSA). It was announced as analternative to theSuper Bowl LX halftime show headlined byPuerto Rican artistBad Bunny, and streamed at the same time as the official halftime broadcast on February 8, 2026.
Reviews for the event were highly polarized. Although some commended the performances, many critics compared it unfavorably to the official halftime broadcast. Public scrutiny focused heavily onKid Rock, whose performance was widely derided after viewers noted apparentlip syncing problems. Based on publicly available metrics from its online carriers and comparisons to the Nielsen ratings of the Super Bowl and its halftime show (Nielsen did not measure the viewership of theAll-American Halftime Show itself), the show drew several million viewers live.
On September 20, 2025, Puerto Rican rapper Bad Bunny was officially announced as the headliner for the Apple Music Super Bowl LX Halftime Show by theNFL in partnership withApple Music andJay-Z'sRoc Nation.[1]
On October 9, 2025, Turning Point USA (TPUSA) announced that it would host the All-American Halftime Show as an alternative, describing it as an entertainment option celebrating "American culture, freedom, and faith", aimed at audiences seeking an alternative. TPUSA spokesperson Andrew Kolvet said that the event had "no other agenda than faith, family, and freedom".[2][3] Organizers announced a lineup featuring performers such asKid Rock,Lee Brice,Brantley Gilbert, andGabby Barrett.[4] The show was scheduled to stream concurrently with the Super Bowl LX halftime broadcast at around 8 p.m. Eastern time, with the broadcast starting at 7:30 p.m. on various online platforms and broadcast partners, including social media channels and conservative media outlets.[5][6]
The official website state that it could be viewed onSinclair Broadcast Group'sCharge! andThe National News Desk,DailyWire+,Trinity Broadcasting Network,Real America's Voice,One America News Network, andNTD America, along with authorized free streams on TPUSA's officialYouTube andRumble accounts.[7][8][9] An attempt to simulcast the feed viaX was halted shortly before it began due to what TPUSA dubbed "licensing restrictions".[10]
The performance was pre-taped in Atlanta, Georgia, in a studio with about 200 people in the audience.[11][12][13] Prior to the performances, a video of Secretary of DefensePete Hegseth was played to open the performance referencing the department's support for the performances and the250th anniversary of the United States.[14]
The concert began with an electric guitar rendition of "The Star-Spangled Banner" by Spencer "Chuck Hollywood" Waasdorp, Gilbert's guitarist.[15] Gilbert then played "Real American" and "Dirt Road Anthem," remarking before the latter about the song being his breakthrough hit whenJason Aldean covered it.[16][15] Barrett followed, with her hits "I Hope" and "The Good Ones."[17][16] Brice came next; after singing his hit "Drinking Class," he remarked that Turning Point USA had brought him in to say what was on his mind and debuted the most politically charged song of the night, "Country Nowadays."[16] Brice closed his set with his hit "Hard to Love."[17] An announcer then introduced Kid Rock, who performed hisnu metal hit "Bawitdaba." At the end of "Bawitdaba," the tone shifted as a cello and violin duo took center stage. Following their interlude, Kid Rock was reintroduced as his birth name, Robert Ritchie, and performed a cover of theCody Johnson hit "'Til You Can't," along with a new verse.[17] The contrast between the two was noted by several conservative commentators as resembling a redemption arc for Kid Rock.[18]
After his performance, Kid Rock quoted the song he had just sung, stating the home viewer "...can give your life to Jesus and he'll give you a second chance. 'Til you can't" On a screen behind him, were displayed photos ofCharlie Kirk and his widowErika followed by Bible verseIsaiah 6:8 "Here am I, send me."[11]
Source:[17]
In the days before the Super Bowl,White House press secretaryKaroline Leavitt said ofDonald Trump, "I think the president would much prefer a Kid Rock performance over Bad Bunny."[19] Trump insteadhate-watched the official halftime show and gave a scathing review onTruth Social.[20]
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YouGov assessed that 35% of Americans were more interested in viewing Bad Bunny's halftime show, whereas 28% were more interested in the All-American Halftime Show, with mostDemocrats preferring the official show (63% to 7%) and a majority ofRepublicans favoring TPUSA's show (55% to 13%).[21] The All-American Halftime Show received as many as 6.1 million concurrent viewers on TPUSA's YouTube channel.[22]
In her recap forBillboard, Melinda Newman summarized the performance as "a respectful, enjoyable presentation that, as Kid Rock had promised, appealed to the conservative base", viewing Brice's song as the most political moment of the event. Newman felt that the show "undoubtedly didn't gofar right enough" forMake America Great Again supporters and likely Trump himself, whereas thefar left would be unable to ridicule any moments aside from the performers involved. Concluding her recap, Newman wrote: "It was a solid 15-minute presentation. They played it safe and sometimes that's ok."[23]
Writing forVariety, Chris Willman noted an absence of mentions of Bad Bunny, concluding: "Rather than come off as a protest event, the 35-minute program offered a set of mild, largely non-political performances that could have been mistaken for a vintage CMT or Nashville Network special—even from Kid Rock, who was on his very best behavior during a quick two-song appearance.[16] William Earl, also ofVariety, was much more critical of the event, which he derided as "a slapdash night of music that seemed half-hearted from the start", concluding: "Unfortunately, the All-American Halftime Show was unable to evoke much more than a shrug, with halfhearted pop-country performances that showed the limitations of booking a big show with minimal talent." Earl unfavorably compared the event to Bad Bunny's halftime show, noting that whereas Bad Bunny's performance concluded with the message "The only thing more powerful than hate is love", TPUSA's broadcast ended with the words "Get involved" and aQR code asking for money.[24]
Reviewing the show forThe Hollywood Reporter, Ethan Millman said the performers "delivered nearly half an hour of religiously charged, star-spangled country music veering onjingoism and cringe." Millman noted that as the Super Bowl is the most-viewed television event of the year, and Bad Bunny has 90.5 millionSpotify listeners to Kid Rock's 5.3 million, the idea that the All-American Halftime Show could rival the Super Bowl was "dubious at best."[25]
Miles Klee ofWired opined that "TPUSA's star-spangled jamboree wasn't particularly message-driven nor even provocative", as well as noting that the release of millions ofEpstein files prior to the show led to the resurfacing of lyrics in Kid Rock's 2001 song "Cool, Daddy Cool" about having sex with underage girls.[26]Vanity Fair labeled the show "exceptionally boring", calling it "a spectacular failure" even when viewed as "a 35 minute ad for Turning Point USA" and noting that none of the prominent voices expected to champion the event like Trump made any mention of it. Billy Dukes ofTaste of Country gave a mostly positive review, noting that the production was largely competent other than a brief moment when video and audio desynchronized (which the reviewer attributed to Internet-related issues and high demand) and the content was mostly noncontroversial.[27]
Some observers criticized the performance of Kid Rock, with commentators and social media users questioning whether he waslip syncing portions of his set. Close-up footage suggested a lack of synchronization between his mouth movements and the recorded audio, and was noted byBillboard,[23]Mediaite,[28]Consequence,[29] andThe Daily Beast.[30] In an interview withLaura Ingraham after the Super Bowl, Kid Rock said that he told the production crew, "You guys gotta work on that sync, it's off."[12] He stated that portions of the rap section of "Bawitdaba" were performed by his DJ,Paradime, so that he could catch his breath (as the song has always been done), but that cameras failed to show Paradime's face, making it look as if he had given up on keeping in sync.[31]
The show garnered a peak of 5.7 million to over 6 million concurrent views on YouTube, with additional viewership of 3 million views on Rumble.[32] Most of the outlets that carried the show are not monitored byNielsen, making a direct comparison of ratings to the official Super Bowl halftime impossible.[33] The show coincided with a decline of roughly 11 million English language viewers from the second quarter of the game to the official halftime show.[34] The show gained over 20 million views on YouTube in the days immediately following the event.[35] TBN did not respond to a request for viewership figures for its channel during the show.[36] Former TPUSA communications directorCandace Owens accused her former employer of "paying platform advertisers, followed by influencers" to inflate the show's viewership totals, without evidence.[37][31]
Turning Point USA spokesman Andrew Kolvet considered the show to be a success and stated that there would be a second such halftime counterprogram againstSuper Bowl LXI.[38]
