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In thedigital humanities, "algorithmic culture" is part of an emerging synthesis of rigorous software algorithm-driven design that couplessoftware and highly structured data-driven design with human-orientedsociocultural attributes.[1] An early occurrence of the term is found inAlexander R. Galloway's classicGaming: Essays on Algorithmic Culture.[2]
Other definitions includeTed Striphas' work, wherealgorithmic culture refers to the ways in which the logic of big data and large-scale computation (including algorithms) alters how culture is practiced, experienced, and understood.[3] Another perspective is offered byDiggit Magazine, which describes algorithmic culture as the influence of computational processes on cultural practices.[4]
A starting point for modern discussion of culture is attributed to Edward Burnett Tylor in his 1871 works onprimitive culture.[5][6]
The emergence and continuing development and convergence ofcomputers,software,algorithms,[citation needed]human psychology,digital marketing and othercomputationaltechnologies resulted in numerous AC variants includingrecommendation algorithms,AI generated stories and characters,digital assets (including creativeNFTs,[citation needed] all of which can and should be considered as algorithmic cultureartifacts.[citation needed][according to whom?] A similar process is occurring in strictly sociological interactions.[citation needed]
With the flourishing ofLLMs, and particularlyChatGPT, algorithmic culture is increasingly visible within the academic mainstream.Jill Walker Rettberg at theUniversity of Bergenis exploration applications of in her works.[7] Some of the examples she uses are: How to use ChatGPT to get past writer's block, and examining society's biases and cliches[8]
Generative AI, is a now prominent and fast evolving[citation needed] component of modern algorithmic culture.[citation needed] It is currently entering a period of accelerating growth,[citation needed] acceptance and use, with specific algorithms and tools includingMidjourneyDALL-E andStable Diffusion.[citation needed]
ChatGPT Plus,GPT-4 are increasing their sophistication in composing music, writing teleplays, fairy tales, stories, and poems.[citation needed] With user prompting also facilitating character specific speaking and writing styles.[citation needed]NovelAI, for example, is an online AI-assisted story writer.[citation needed]
