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 Current logo since 2015 | |
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| Alfamart | |
| Company type | Public |
| IDX: AMRT | |
| Industry | Convenience stores |
| Founded | February 22, 1989; 36 years ago (1989-02-22) |
| Headquarters | Tangerang,Banten, Indonesia |
Area served | Indonesia (exceptWest Sumatra,Papua,West Papua,Highland Papua andSouth Papua) Philippines |
Key people | Djoko Susanto (President) |
| Revenue |  Rp 56.1 trillion (2016) |
| Rp 553.8 billion (2016) | |
| Total assets | Rp 19.474 trillion (2016) |
Number of employees | 42,115 (2022) |
| Website | www www |
PT Sumber Alfaria Trijaya Tbk orAlfamart is a primarily-franchisedIndonesianconvenience store chain. As of June 2023, it has over 18,000 stores in 27 provinces spread acrossIndonesia, with 4 million daily customers and tens of thousands of micro, small and medium-scale business partners.[1] The business was started in December 1989 as a trading and distribution company inJakarta by its president, Djoko Susanto.[2] Ten years later, Susanto ventured into the convenience store category with Alfa Minimart, with their first branch being inKarawaci, Tangerang,Banten. Later renamed as Alfamart, the convenience store brand has since expanded to the Philippines, putting up a total of 2,100 branches there by the end of 2024.[3]
In 1989, Djoko Susanto and his family established a trading and distribution company that sold various products in Jakarta. The distribution company had a corporate share of 70% withSampoerna and the remaining 30% were with Susanto's PT Sigmantara Alfaindo.[2]
In 1999, Susanto ventured out into the convenience store business, branding it as Alfa Minimart. He opened his first branch at Jalan Beringin Raya,Karawaci, Tangerang,Banten. In the span of six years, Alfa Minimart grew to a total of 1,293 branches alongJava. The chain's name was later rebranded as Alfamart.
In 2006, Sampoerna sold its shares to Susanto's Sigmantara Alfaindo. Susanto gained 60% of the company's shares, while the remaining 40% was granted to a new shareholder, PT Mulia Prima Horizons.
In 2009, Alfamart joined theIndonesia Stock Exchange with around 3,000 branches nationwide. The business was renamed as PT Sumber Alfaria Trijaya Tbk. Soon after, Alfamart brought theLawson stores into Indonesia while expanding from being solely in the convenience store chain business, to the operation of supermarket stores with Alfamidi Mini Supermarkets.[2][4][5][6]
In 2014, Alfamart had 7,000 branches in Indonesia catering to an average of 2.5 million customers daily.[7] The company reported to have over 14,000 branches by the end of 2019.[8]
After its success in Indonesia, Alfamart expanded into the neighboring country of thePhilippines. Its entry into the Philippine market was made through a partnership withSM Investments Corporation, launching its first branch inTrece Martires,Cavite in June 2014.[9][10][11] In 2020, Alfamart in the Philippines started expanding into theVisayas andMindanao regions, particularly inCebu,Davao,Cagayan de Oro andZamboanga.[12][13] By the end of 2024, there are now 2,100 branches in the Philippines with a plan to add 200 more in 2025.[14]
Now, the parent company of Alfamart, PT Sigmantara Alfindo or AlfaCorp, also owned the larger minimarket chain calledAlfamidi which is operated by PT Midi Utama Indonesia Tbk, andAlfa Express which also serve coffee and fast food.
Media related toAlfamart at Wikimedia Commons