 | |
| CEO | Will Lee |
|---|---|
| Categories | Global marketing and advertising |
| Frequency | Monthly magazine, daily digital |
| Founded | 1979; 46 years ago (1979) |
| Company | Shamrock Capital |
| Country | United States |
| Based in | New York City,New York |
| Language | English |
| Website | adweek.com |
| ISSN | 0199-2864 |
Adweek is a weekly Americanadvertisingtrade publication that was first published in 1979.[1]Adweek covers marketing, creativity, client–agency relationships and the media, technology and platforms which support the global marketing ecosystem. During this time, it has covered various shifts in technology, includingcable television, the shift away fromcommission-based agency fees, and theInternet.
As the second-largest advertising-trade publication,[2] its main competitor isAdvertising Age.[3]Adweek also operates the Adweek Blog Network, which was formed from the assets ofMediabistro.
Related publications includeBrandweek,Adweek Magazine's Technology Marketing (ISSN 1536-2272), andMarketing Week (ISSN 0892-8274).[4]
In 2018, the company produced the firstBrandweek,[5] event, a first-of-its-kind summit held September 23–25, 2018 in Palm Springs, Calif. Subsequent summits have been held in Miami.Brandweek was also previously a weekly American marketing trade publication that was published between 1986 and April 2011.[6]
In 1990, Affiliated Publications Inc., which publishesThe Boston Globe, agreed to acquire 80 percent of the outstanding common stock of A/S/M Communications Inc., which publishedAdweek.[7] The magazine stabilized in the 1990s.[8]
In April 2008, Alison Fahey,Adweek's editor of ten years, was promoted to publisher and editorial director. She was replaced as editor by Mike Chapman, formerly of theEconomist Intelligence Unit andeMarketer.[9]
On June 2, 2020, Los Angeles–based investment firmShamrock Capital acquiredAdweek[10] from Canadian private equity firm Beringer Capital, which had acquired Adweek in July 2016.[11]
On July 26, 2023, Will Lee was announced asAdweek's CEO.
On November 30, 2023, Zoë Ruderman was announced as Chief Content Officer and Drew Schutte as Chief Revenue Officer.[12]
On January 15, 2015, following the acquisition of their previous parent,Mediabistro, by Prometheus Global Media,Adweek formed the "Adweek Blog Network"—which consists of severalB2B blogs focusing on aspects of the mass media industry. They includeAgencySpy, which focuses on advertising news,TVNewser, which focuses on cable and broadcast TV and streaming news andTVSpy, which focuses on local television news. Other sites includedFishbowlDC, focused on politics and the media,FishbowlNY, focused onNew York City media,GalleyCat, which focused on book publishing,LostRemote, which focused onsocial television,PRNewser, which focused on public relations andSocialTimes, which covered social media platforms.
The most notable member of the blog network isTVNewser, which focuses on theAmericannews media and broadcast industry. The site was founded asCableNewser by then–Towson University studentBrian Stelter in January 2004, who maintained the site until joiningThe New York Times as a media reporter in July 2007.[13] FormerMSNBC producer Chris Ariens took on the role of editor in 2007 and is now Adweek's SVP and Editorial Director.TVNewser is highly-read within the broadcasting industry:The New York Times characterized the site as being "read religiously by network presidents, media executives, producers and publicists ... because it provides a quick snapshot of the industry on any given day."[14]Brian Williams, then anchor ofNBC Nightly News, described the blog as "the closest thing to the bible of what's going on in [the news broadcasting] industry."CNN'sMiles O'Brien felt that the site "makes me feel like I'm in the middle of a cocktail party of all people who know what's going on in my business." BothMSNBC'sDan Abrams andCNN'sJeff Greenfield have lauded the site for being good at separating fact from fiction.[14]
Each year Adweek honors companies and individuals in the marketing and media industry by giving out several different awards, such as theAdweek 50,[15]Brand Genius,Creative 100,Agency of the Year,Media Plan of the Year[16] and Marketing Vanguard.[17][18]
Adweek's Media All-Stars has been running since 1985 and honors individuals in these categories: Executive of the Year, Rising Star and All Stars.[19]
