 | This article needs to beupdated. Please help update this article to reflect recent events or newly available information.(October 2015) |
| Company type | Subsidiary |
|---|---|
| Industry | Mobile advertising |
| Founded | February 2006; 19 years ago (2006-02) |
| Headquarters | Mountain View,California,U.S. |
| Parent |
Adscape Media, Inc.[1] was aSan Franciscoin-game advertising company specializing in dynamic ad delivery integrated into video game narratives. The technology allowed the placement of both static and dynamic advertisements within interactive entertainment on PC, console, and mobile platforms.
Founded in 2002 by formerNortel engineer Dan Willis, the company launched in February 2006 with $3.2 million in funding fromHIG Ventures, anAtlanta-based venture capital firm. On February 15, 2007, Adscape was acquired byGoogle for US$23 million.[2][3][4][5]
Adscape moved from its offices in Atlanta to Google's headquarters inMountain View,California, in March 2007.
Google's acquisition of the company grants it Adscape's patents related to advertising technologies in video games.[2]
This acquisition was partly fueled byMicrosoft's purchase of in-game advertisement companyMassive Incorporated, which already has secured deals with game publishers includingUbisoft,THQ, andTake-Two Interactive, for $200 million in 2006.[5]
After the acquisition, Adscape's core technology, AdverPlay, was merged into Google Adsense, aligning its dynamic in-game advertising system with Google's broader digital advertising ecosystem.[6]
The company's leadership includes Dan Willis asChief Technical Officer, Bernie Stolar asChairman, and Eva Woo as vice president of marketing.[2]
Adscape's board was chaired by industry veteranBernie Stolar, who joined as an adviser and director shortly before the acquisition.[7]
