Accent Group Limited is an Australian and New Zealand footwear and clothing retail, wholesaling and distribution company. It has more than 900 retail stores,[1] along with 19 brands, and more than 20 online platforms.[2] It is listed on theAustralian Securities Exchange.[3]
Accent Group began as a small New Zealand wholesaling business in 1988.[2] In 2015, RCG Corporation acquired Accent Group for around $200 million.[4] In November 2017, RCG Corporation was renamed Accent Group Limited.[5]
The company acquired several Australian fashion and footwear brands in the late 2010s and early 2020s.[6] In April 2021, Accent Group entered an agreement to acquire the Glue Store retail business and the Next Athleisure's wholesale and distribution business for $13 million. Next Athleisure owned the brands Nude Lucy, Beyond Her, Lulu & Rose, Article One, and distributed the brandsSuperga,Ellesse,Le Coq Sportif,Kappa, K-Way,Sebago andNapapijri.[7]
More than 400 Accent Group stores were closed for at least a month in 2020 due to lockdown restrictions brought on by theCOVID-19 pandemic.[8] Restrictions between July and October 2020 caused it to miss expectations by $86 million, but the company benefited from an increase in online sales.[9]
The company reported a fourth consecutive year of record profit in the 2021 financial year. It recorded $1.14 billion in sales, an increase of 19.9% on the previous year.[6] Accent Group reported a reduction in sales in the second half of 2021 due to effects of the COVID-19 pandemic. Between July and October, more than 400 of its 700 stores were required to close because of lockdowns.[3]
The business was affected by a drop in foot traffic in January 2022 due to theSARS-CoV-2 Omicron variant.[10] The company decided against providing guidance for the first half of 2022 due to uncertainties around supply chains.[11] However, fund manager Wilson Asset Management expected the company's performance to improve due to the easing of restrictions and increased foot traffic through its stores.[12]
In February 2024, Accent announced it would end its franchise model for itsThe Athlete's Foot brand. At the time, the company owned 73 Athlete's Foot stores and the remaining 62 were franchised. Accent would not renew franchise agreements which were set to expire over the next five years and would explore acquiring stores.[13][14]
In August 2024, British companyFrasers Group acquired a 14.65% stake in Accent Group. It increased its stake to 19.57% in April 2025 when the two companies entered an agreement for Accent to launch and operate theSports Direct chain in Australia and New Zealand for an initial term of 25 years. Accent plans to roll out at least 50 Sports Direct stores and an online store over the proceeding six years. As part of the deal, Accent also acquired Frasers’ discount online fashion marketplace, MySale, and will have access to Frasers portfolio of brands.[15][16]
Stylerunner is a brand of women’s sportswear, activewear, and sneakers established in 2012.[2] The brand was acquired by Accent Group in November 2019 after going into receivership.[19][20] The brand's first flagship concept store opened inMosman, Sydney in March 2022.[21]
Lulu & Rose is a contemporary nostalgia-themed womenswear label.[2]
Nude Lucy is a Sydney casual womenswear label established in 2010.[2]
PIVOT is an Australian clothing retail chain, selling a range of sportwear, casual wear and workwear.[2]
Platypus store in Westfield Carousel
Platypus is an Australian and New Zealand footwear retail chain established in 1998.[2] As of November 2023[update], there were 167 Platypus stores in Australia and 34 in New Zealand.[22]
SUBTYPE is a premium sneaker and apparel store established in Sydney in 2014.[2] It has stores in Sydney, Melbourne,Auckland,Brisbane andAdelaide.[23]
The Trybe is a children's fashion brand.[2] The business was sold in 2024.[14]
CAT Footwear and Apparel is a brand of clothing for manual worksites based on theCaterpillar[2] Accent Group purchased the rights to the brand in 2010 and established its first retail store inWerribee, Melbourne in 2009.[2] Accent did not renew its CAT distribution agreement after it expired at the end of 2024.[14]
Dr. Martens is an English footwear brand established in 2009. Accent Group established the brand's first factory outside the UK inDunedin in 1989 and remains the exclusive distributor of the brand in Australia and New Zealand.[2] There are Dr. Martens stores in Sydney, Melbourne, Gold Coast and Adelaide.[2] There are also two stores in Auckland and a store in Wellington.[24]
Henleys is a British menswear and womenswear brand.[2]
Timberland is an American outdoor clothing and footwear brand and retail chain.[2] There are three Timberland stores in Auckland and one inWellington.[28]
Vans is an American skateboarding footwear and fashion brand.[2]
