| Abhi | |
|---|---|
.jpg) Theatrical release poster | |
| Urdu | ابھی |
| Directed by | Asad Mumtaz Malik |
| Story by | Asad Mumtaz Malik |
| Starring | Kubra Khan Goher Mumtaz |
Production companies |
|
| Distributed by | Hum Films |
Release date |
|
Running time | 135 minutes |
| Country | Pakistan |
| Language | Urdu |
| Box office | Rs. 5crore (US$170,000) |
Abhi, (ابھی), is a 2024 Pakistani Urdu language film, directed by Asad Mumtaz Malik, features a storyline and music composed by Malik himself. StarringKubra Khan andGoher Mumtaz in lead roles, it was released on 17 June 2024, coinciding withEid-ul-Adha. Premier of film took place inKarachi on 23 June 2024.[2]
The story follows a young Kashmiri boy who, after being forced to flee his home inIndian-occupied Kashmir with his elder brother due to challenging circumstances, resettles inAzad Jammu and Kashmir. When Zara visits the region, she convinces him to travel with her toLahore, where he is mistakenly kidnapped, setting off a series of unexpected events.
The song "Pyar Da Nasha" was released on 10 June 2024.[4]
All music is composed by Goher Mumtaz.
| No. | Title | Singer(s) | Length |
|---|---|---|---|
| 1. | "Pyar Da Nasha" | Goher Mumtaz | |
| Total length: | 22:20 | ||
In March 2022, it reported that upcoming filmAbhi, a romance-thriller will star Kubra Khan and Goher Mumtaz. The film's story was conceptualized by Mumtaz, who also penned the script five years ago.[5] The teaser of the film was released in the same month.[6] According to Khan, she agreed to do the film because it addressed the issues of minorities.[7] In an interview withArab News, she revealed that the film highlights the issues of minorities and has a strong Kashmir connection. She also revealed that her character, Zara, bears a strong resemblance to her own personality.[8]
The film has been shot in various locations across Pakistan, includingKashmir,Lahore,Khyber Pakhtunkhwa,Balochistan, andSindh.[5]
The film was criticised for a weak storyline, inconsistent character development, disjointed editing, and unimpressive soundtrack, along with the leads' lacklustre performances.[1] However, he praised Asad Mumtaz's cinematography for giving the film a "big-screen" aesthetic and acknowledged Kashif Javed's dedication to his role despite limited screen time. Another critique appreciated the on-screen chemistry between the leads, Ali Kazmi's performance, the music, cinematography, and production design. Yet, flaws in the storyline, character development, plot inconsistencies, misplaced humour, and the film's slow pace were pointed out.[9]