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Abbey Well

From Wikipedia, the free encyclopedia
British Bottled Water Brand
Abbey Well
TypeWater beverage
ManufacturerWaters & Robson(1981–2008)
Coca-Cola European Partners(2008–present)
Region of originUnited Kingdom
Introduced1981; 44 years ago (1981)
Related productsGlaceau Smartwater
Websitewww.coca-cola.co.uk/drinks/abbey-well

Abbey Well (also sometimes branded asSchweppes Abbey Well) is abrand ofbottled water produced byCoca-Cola European Partners in the United Kingdom.

History

[edit]

Abbey Well was originally produced byWaters & Robson in the early 1980s.[1] The name comes from a location near to the source of the water, a 12th centuryCistercian Abbey,Newminster Abbey, one of the favourite places of the founder of the company, Thomas Robson.[2]

In 1981, a new bottling site was built inMorpeth, Northumberland to bottle Abbey Well at source.[3] The company uses a 117-metre deep artesian well for its still water. As of 2008, the company had 91 employees, produced 30 million litres of water annually and had a turnover of £11 million.[1] In 2000, the Abbey Well label featured a portrait ofDavid Hockney by fellow artist,Peter Blake.[4] At its source, Abbey Well filters through the area's white sandstone.

In 2008, the manufacturer of Abbey Well, Waters & Robson, was acquired byCoca-Cola Enterprises.[1] The acquisition of Abbey Well marked Coca-Cola's third foray into the UK water market after its previous attempts using theDasani andMalvern brands.

Coca-Cola was the official drink sponsor of2012 Summer Olympics and they decided not to reintroduce its previous Dasani water brand which was still used in other countries to the UK market and used Abbey Well, branded under the Schweppes brand name (which Coca-Cola holds the UK rights to), to provide a locally sourced water brand for the event. To meet Olympic branding regulations, Abbey Well water was labeled as "Still Water" for on-camera appearances during the Games.[5]

In 2014, £3.5 million was invested in the Morpeth site by Coca-Cola for the UK launch of Glaceau Smartwater.[6] In 2016, £14 million was invested in the Morpeth site by Coca-Cola.[7]

Waters & Robson's Morpeth site is still used byCoca-Cola European Partners today for Abbey Well as well as for theirGlaceau Smartwater product andSchweppes Soda Water.[3] It is currently the only Coca-Cola water site in the UK.[3]

References

[edit]
  1. ^abc"Coca-Cola swallows up historic Abbey Well company".The Journal. 12 November 2008. Retrieved26 January 2020.
  2. ^"Abbey Well". Archived fromthe original on 15 January 2000.
  3. ^abc"Morpeth".Coca-Cola European Partners. Retrieved26 January 2020.
  4. ^"Take the plunge".The Caterer. 19 October 2000. Retrieved26 January 2020.
  5. ^"New logo: Schweppes Abbey Well". The Branding Source. 16 March 2012. Retrieved4 August 2012.
  6. ^"Coca‑Cola Great Britain To Launch glaceau smartwater".Coca-Cola GB. 23 May 2014. Retrieved27 January 2020.
  7. ^"£14m boost for 'world-class' Morpeth site welcomed by council".Northumberland County Council. 8 August 2016. Retrieved27 January 2020.

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