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aQuantive, Inc. was theparent company of a group of threedigital marketing service and technology companies:Avenue A/Razorfish,Atlas Solutions, and DRIVE Performance Solutions. Based inSeattle, Washington, the company was founded in 1997. According toAdvertising Age magazine, in 2005 it ranked 14th by revenue amongadvertising agencies worldwide.
On May 18, 2007,Microsoft announced that it would acquire the company for US$6 billion, the largest acquisition in Microsoft's history until its 2011 purchase ofSkype.[1][2] The acquisition closed on August 10, 2007.[3] aQuantive became part of Microsoft's newly created Advertiser and Publisher Solutions (APS) Group. On July 2, 2012, Microsoft announced that it would take a $6.2 billionwritedown, mostly related to the 2007 acquisition of aQuantive.[4] In February 2013,Facebook acquiredAtlas Ad Serving from Microsoft.[5]
Microsoft plans to acquire aQuantive for around $6 billion in order to grow its Internet advertising business.
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