 July/August 2006 cover featuringColin Powell | |
| Editor In Chief | Robert Love |
|---|---|
| Categories | Lifestyle |
| Frequency | Every other month[1] |
| Total circulation | 23,428,878[2] (2015) |
| First issue | 1958; 68 years ago (1958) (asModern Maturity) 2002; 24 years ago (2002) (asAARP: The Magazine) |
| Company | AARP |
| Country | United States |
| Based in | Washington, D.C., U.S. |
| Language | English |
| Website | aarpmagazine |
| ISSN | 1541-9894 |
| OCLC | 50718933 |
AARP: The Magazine is an Americanbi-monthly magazine, published byAARP, which focuses on aging-related issues.
In 1958, AARP began publishing a magazine titledModern Maturity.[3][4][5]Modern Maturity was later split into two editions, one for AARP members ages 59–65, and another for members over 65. In spring 2001, AARP began publishingMy Generation targeting a youngerBaby boomer audience. In 2002, AARP combined the resources of its two publications into a single magazine to be published six times a year calledAARP: The Magazine.[6]
The Editor-In-Chief is Robert Love, as of September 2020.[7] Love has held the position since 2013.[8] Prior to AARP, Love held editorial positions atThe Week,Reader's Digest, Rodale'sBest Life,Playboy,Rolling Stone, andNew York.[7]
In the late 1990s, the AARP sought to alter perception about older Americans. One of the first steps was to change the name of the organization's monthly magazine and focus the editorial content on active seniors still in the prime of their lives.[9] Cover subjects were changed from people such asBetty White, who was 77 at the time, toSusan Sarandon, who had recently turned 52. Other cover subjects since then have includedBruce Springsteen,Sally Field,Valerie Bertinelli,Dr. Mehmet Oz, andDennis Quaid.[4]
The magazine publishes roughly 52 editorial pages six times a year[7] in three separate editions, one for people ages 50–59, one for readers 60–69, and another for those 70+.[8]
At the time of its creation in 2002,AARP: The Magazine combined the circulations of two publications,Modern Maturity with 17.1 million, andMyGeneration with 4 million.[6]
The magazine is sent to every AARP member, and thus is thelargest circulation magazine in the United States;[3] it has held that position since the late 1980s.[citation needed] The circulation of the magazine is 23,428,878 copies as of December 2015.[2]
In the second quarter of 2010,AARP: The Magazine sold US$23.9 million in advertising. This represented a 14.5% increase over the same period the year earlier.[4] In 2017, a full-page ad in the magazine cost US$667,800, an 18% increase over the prior five years.[8]
The magazine had a circulation of 22.5 million in 2017. During that same year readership, which is measured by survey, topped 37 million for the first time.[7]
