| Broadcast area | Gippsland and theLatrobe Valley |
|---|---|
| Frequency | 531 kHz AM |
| Branding | 3GG |
| Programming | |
| Language | English |
| Format | Classic hits |
| Ownership | |
| Owner |
|
| History | |
Former call signs | 3UL (1937–1989) |
Call sign meaning | 3 – Victoria GreaterGippsland |
| Technical information | |
| ERP | 5kW |
| Links | |
| Website | www |
3GG is an Australian commercial radio station based inWarragul,Victoria. Founded in 1937 as3UL, it has been owned by theCapital Radio Network since February 2015.
3GG first went to air in 1937 as 3UL, named after the town from which it then broadcast;Warragul.[1] 3UL's founder was Vic Dinenny.[2] Dinenny had earlier operated3YB as a mobile station, broadcasting from various towns aroundVictoria. As more and more rural stations opened in Victoria, the concept of a mobile station became less practical. Therefore, Dinenny applied for and received licences for two non-mobile (or conventional) stations, one inWarrnambool, which kept the 3YB call sign, and the other being 3UL in Warragul, which used the last two letters of the town name as its call sign.
Within a few years of opening, 3UL became part of the Argus Broadcasting Services network, along with 3YB Warrnambool and3SRShepparton.[3] This Victorian rural radio network was operated byThe Argus, then a daily newspaper. WhenThe Argus closed in January 1957, their radio network evolved into the Associated Broadcasting Company which owned 3UL until it was sold to Regional Communications Pty Ltd in 1982.[4] In August 1988 it was purchased by Shepparton Broadcasting.Wesgo purchased a 60% shareholding in March 1990.[5] In 1990 the station was purchased by two private shareholders.[6] In November 1989, 3UL moved premises from Warragul to Traralgon, in the Latrobe Valley, and changed its callsign to 3GG. Under Program Director, Steve Woods, 3GG became the number one station in the listening area.
After ten years, 3GG returned to Warragul. In 2002, ownersRG Capital launched sister stationSea FM. In 2004, both 3GG and Sea FM were purchased byMacquarie Regional RadioWorks – the only change being to Sea FM, which was rebranded as Star FM.
Because of changes in media law, and following the purchase ofSouthern Cross Ten byMacquarie Southern Cross Media, either Sea FM or 3GG would have to be sold – the latter was sold toResonate Broadcasting, a new entity operated byAustereo executives Guy Dobson and Rex Morris. Due to Resonate's Austereo connections – and following the merger of Southern Cross Media Group and Austereo – the station was closely aligned to theTriple M network.
In February 2015, 3GG was acquired by theCapital Radio Network.[7][8] As a result, the station shifted music formats fromadult contemporary toclassic hits, in line with other network stations.
While the transmitter location has always remained on Brandy Creek Road just north of Warragul, the studio location has over the years changed from Warragul to Traralgon and back to Warragul at its current location of 7/61 Smith Street, Warragul. Its reception can be heard inMelbourne andGeelong, plus King Island.
Local programming is produced and broadcast from 3GG's studios in Smith Street, Warragul 24/7 with announcers presenting from 5:30am to 7pm on weekdays and 6am to 6pm on weekends.
The station's presenters include Andrew Deak, Craig Prichard , Aaron Chilcott, John Banks & Trent McCurdy.[9]
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