_logo.png){kind=logo} | |
| Company type | Private |
|---|---|
| Industry | Textile |
| Founded | January 2005; 21 years ago (2005-01) |
| Founders | Clyde Davenport, Jamie Hunt, Aidan Clarke |
| Headquarters | , |
Area served | Worldwide |
| Products | Compression garment |
| Website | 2xu.com |
2XU Pty. Ltd. is an Australian/New Zealandmultinational corporation engaged in the design, development and selling ofsportswear, mostlycompression garment for sports such astriathlon,cycling,running,open water swimming, andphysical fitness.[1][2][3][4][5] Founded in 2005 by Clyde Davenport, Jamie Hunt and Aidan Clarke, the company is headquartered inMelbourne,Victoria.[2][6]
2XU stands for "Two Times You," which symbolises the multiplication of human performance.[6][7]
2XU has been worn by world champion athletes including triathleteEmma Snowsill and currently holds official alliances with organisations includingRowing Australia, theAustralian Paralympic Committee,United States Ski and Snowboard Association, and theAustralian Institute of Sport.[6][8][9]
In 2003, Clyde Davenport approached Jamie Hunt & Aidan Clarke about creating a sportswear brand. Davenport had recently sold his eponymous underwear line.[6]
In March 2012, 2XU acquired Sports Multiplied which was renamed 2XU North America.[2]
In May 2013, 2XU launched its interactive microsite, Athlete 2.0.[10] The site provided more tools to achieve multiplying athletic performance through its gear, recovery, workouts, and nutritional portals.[10]
In 2017, 2XU collaborated withKanye West to design awetsuit for his Yeezy Season 5 fashion line.
In 2011, Lazard Australia Private Equity acquired a minority interest share in the 2XU business.[11] In December 2013, L Capital acquired 40 percent of 2XU.[4][12]
The L Capital investment cost a reported A$75 million (US$68.3 million). L Capital is a private equity firm sponsored by French luxury retail companyLVMH Group.[12][13]
Within Australia, 2XU is retailed in 20 of its own 2XU Performance Centres, and stocked in major sports stores across the country includingRebel Sport,Amart Sports, Anaconda,The Iconic, andMelbourne Sports and Aquatic Centre (MSAC).[14] In May 2013, 2XU opened its first Performance Centre in the United States, 2XUSanta Monica, inLos Angeles,California, and the company opened a store in the Fashion Island shopping centre in Newport Beach in June 2014.[15][16] Outside ofAustralia, 2XU has 24 distributors across 50 countries inAsia,Central andSouth America,Europe, andNorth America.[1][4]
2XU was the apparel supplier of theGold Coast Football Club in 2013 and 2014.[17]
2XU sponsors multiple sports teams and events, including the Surrey Men's League, a company-sponsored cross-country league, and the 2XU Compression Run, a half-marathon held annual inSingapore since 2011.[18][19]
It also sponsors 2XU Stroke & Stride, a swimming and runningbiathlon located in New Zealand, as well as the 2XU Great Ocean and Otway Classic Ride, a bike ride that starts and ends inTorquay.[20][21]
The company also sponsors 2XU New Zealand Davis Cup, a tennis team.[22] 2XU is the official compression supplier to theAustralian Institute of Sport,Ironman Triathlon, and for theU.S. Ski and Snowboard Association.[14]
