| 2016 MTV Video Music Awards | ||||
|---|---|---|---|---|
 | ||||
| Date | Sunday, August 28, 2016 (2016-08-28) at 9:00–11:54pmEDT | |||
| Venue | Madison Square Garden (Midtown Manhattan,Manhattan,New York City) | |||
| Country | United States | |||
| Most awards | Beyoncé (8) | |||
| Most nominations | Beyoncé (11) | |||
| Website | www | |||
| Television/radio coverage | ||||
| Network | ||||
| Produced by | Garrett English Jesse Ignjatovic | |||
| Directed by | Hamish Hamilton | |||
| ||||
The2016MTV Video Music Awards were held on Sunday night, August 28, 2016 at 9:00–11:54pmEDT[1] atMadison Square Garden inMidtown Manhattan,Manhattan,New York City.[2]Adele's "Hello" was the most nominated video with seven categories. This marked the 33rd edition of the live broadcast.Beyoncé led all winners with eight awards.Rihanna received theMichael Jackson Video Vanguard Award after performing several medley numbers during the ceremony.[3]Britney Spears marked her first performance at the awards show since the heavily criticized2007 show nine years prior.[4] Beyoncé won eight awards to bring her career total of wins to 25 VMAs, overtakingMadonna's previous record of 20 awards, making her the artist with the most wins in the history of the award show.[5][6]
The ceremony was shown on multipleViacom cable networks and throughsmart TV and mobile devices which allow access to MTV'sTV Everywhere-authenticated live stream within their app (dependent upon provider), along with MTV's website andFacebook Live.[7]
Compared to the previous year's show which had a lesser amount of Viacom networks simulcasting the ceremony, the 2016 ceremony's numbers showed a 35% drop across the measured networks carrying the ceremony, making it the lowest rated ceremony in MTV's 32-year history beating out 1996 and 2015, totalling a cumulative 6.5 million viewers (being later beaten by the 2017 edition), though the network also claimed substantial additional streaming viewership across MTV apps and Facebook Live.[8] 3.3 million viewers saw the show via MTV.[9]
| Artist(s) | Song(s) | |
|---|---|---|
| Pre-show | ||
| Alessia Cara Troye Sivan | "Wild Things" "Wild" "Scars to Your Beautiful" | |
| Jidenna | "Little Bit More" | |
| Lukas Graham | "Mama Said" | |
| Main show | ||
| Rihanna | "Don't Stop the Music" "Only Girl (In the World)" "We Found Love" "Where Have You Been" | |
| Ariana Grande Nicki Minaj | "Side to Side" | |
| Future | "Fuck Up Some Commas" | |
| Rihanna | "Rude Boy" "What's My Name?" "Work" "Pon de Replay" | |
| Nick Jonas Ty Dolla Sign | "Bacon" | |
| Beyoncé | Lemonade Medley: "Pray You Catch Me" "Hold Up"(contains excerpts from "Countdown") "Sorry" "Don't Hurt Yourself" "Formation" | |
| Britney Spears G-Eazy | "Make Me" "Me, Myself & I" | |
| Rihanna | "Needed Me" "Pour It Up" "Bitch Better Have My Money" | |
| The Chainsmokers Halsey | "Closer" | |
| Rihanna | "Stay" "Diamonds" "Love on the Brain" | |
In addition,Keegan-Michael Key andJordan Peele provided commentary throughout the show from aluxury box as characters @LizardSheeple and @TheShamester. DJ Khaled,Nicole Byer, andJay Pharoah also provided insight and commentary throughout the broadcast.
This year's nominees were presented on July 26, 2016, on MTV's Facebook page live.[10][11][12]
Winners are highlighted inBold
| Wins | Artist |
|---|---|
| 8 | Beyoncé |
| 2 | Calvin Harris |
| Fifth Harmony | |
| Rihanna |
| Nominations | Artist |
|---|---|
| 11 | Beyoncé |
| 8 | Adele |
| 7 | Drake |
| 5 | Ariana Grande |
| Rihanna | |
| 4 | Calvin Harris |
| David Bowie | |
| Justin Bieber | |
| 3 | Bryson Tiller |
| Coldplay | |
| 2 | Desiigner |
| Fergie | |
| Fifth Harmony | |
| FKA Twigs | |
| Florence + The Machine | |
| Kanye West | |
| Sia | |
| Ty Dolla Sign | |
| The Chainsmokers | |
| The Weeknd |