| 2012 MTV Video Music Awards | ||||
|---|---|---|---|---|
 | ||||
| Date | Thursday, September 6, 2012 | |||
| Location | Staples Center (Los Angeles,California) | |||
| Country | United States | |||
| Hosted by | Kevin Hart | |||
| Most awards | One Direction (3) | |||
| Most nominations | Rihanna andDrake (5 each) | |||
| Television/radio coverage | ||||
| Network | MTV | |||
| Produced by | Amy Doyle Garrett English Jesse Ignjatovic Dave Sirulnick | |||
| Directed by | Hamish Hamilton | |||
| ||||
The2012MTV Video Music Awards, hosted byKevin Hart, took place on Thursday, September 6, 2012, honoring the best music videos from the previous year. The awards were broadcast from theStaples Center arena atL.A. Live inDowntown Los Angeles.[1] Nominations were announced on July 31, 2012.Rihanna andDrake were the most nominated artists that year, with five nominations apiece, followed byKaty Perry andBeyoncé, who received four.[2]
One Direction was the biggest winner of the night winning their three nominations, includingBest New Artist, and Rihanna went on to winVideo of the Year. BothM.I.A. andChris Brown won two awards each.[3][4]
The awards ceremony, with an average of 6.1 million viewers, was the least-watched VMA show since 2007. The major factor which contributed to the drop in ratings was most likely altering the program's broadcast date to Thursday instead of Sunday, the day MTV had been using since 2004, with the exception of the 2006 ceremony. MTV also moved up the telecast to 8pm instead of 9pm, to avoid competing with PresidentBarack Obama's speech at the2012 Democratic National Convention. This was somewhat early for MTV's targeted audience.[5]Best Special Effects renamedBest Visual Effects.
Nominees were announced on July 31, 2012.[2]
| Wins | Artist |
|---|---|
| 3 | One Direction |
| 2 | Chris Brown |
| M.I.A. |
| Nominations | Artist |
|---|---|
| 5 | Drake |
| Rihanna | |
| 4 | Beyoncé |
| Katy Perry | |
| 3 | Coldplay |
| Frank Ocean | |
| Gotye | |
| Jay-Z | |
| Justin Bieber | |
| M.I.A. | |
| One Direction | |
| 2 | Avicii |
| Carly Rae Jepsen | |
| Chris Brown | |
| Duck Sauce | |
| fun. | |
| Jennifer Lopez | |
| Kanye West | |
| Lana Del Rey | |
| Linkin Park | |
| Nicki Minaj | |
| Skrillex |