The2011 season was theBuffalo Bills' 42nd in theNational Football League (NFL) and their 52nd overall. The Bills improved on their 4–12 record from the2010 season, winning six games. They won their first three games of the year, which included a victory over New England for their first victory over the Patriots since2003; however, the team sputtered down the stretch (with a seven-game losing streak proving costly), missing the playoffs for the 12th consecutive season; the team had not made the playoffs since1999, the longest standing playoff drought in the NFL at the time after the Detroit Lions made the playoffs for the first time since 1999 during this season.
In week 3 of the season, the Bills broke a 15-game losing streak that the team had accrued against theNew England Patriots that dated to opening day of the2003 season; Buffalo defeated the Patriots, 34–31. In doing so, the 2011 Bills became the only team since before 1950 (when comprehensive statistical record keeping began) to win two consecutive games in which they trailed by at least 18 points; they overcame a 21–3 deficit toOakland in Week 2 and a 21–0 deficit toNew England in Week 3. Incidentally, Buffalo's loss to theCincinnati Bengals the following week was the Bills' first loss to Cincinnati since the1988 AFC Championship game; that streak had been the longest winning streak by one team over another after Buffalo snapped their losing streak to New England.
The Bills started the season with a 5–2 record, positioned to make the playoffs, before losing eight of their final nine games, eliminating them from the playoffs. Wide receiverStevie Johnson set a franchise mark as the only receiver in Bills history to record two consecutive 1,000-yard seasons. No other Bills receiver – includingAndre Reed,James Lofton,Eric Moulds orLee Evans – had done so. Buffalo's offense only surrendered 23 sacks all season, the fewest in the NFL.[1]
The Bills were looking to make the playoffs for the first time since 1999, and enjoyed a 3–0 start, including a 21-point comeback against theNew England Patriots in week 3. However, after a dominating Week Eight shutout win overWashington inToronto (their only victory north of the border, as their Toronto Series was cancelled after the 2013 season), improving the team's record to 5-2, the remainder of the Bills' season was plagued by injuries to key starters. As a result, Buffalo suffered a seven-game losing streak to theNew York Jets (twice),Dallas Cowboys,Miami Dolphins (twice),Tennessee Titans andSan Diego Chargers, with the Week 14 loss to San Diego eliminating the team from postseason contention. With theDetroit Lions earning a playoff spot in Week 16, and theHouston Texans winning theAFC South in 2011, the Bills took sole possession of theNFL's longest current playoff drought, at 12 and counting.
The 2011 losing streak was eventually broken by defeating theDenver Broncos on Christmas Eve, a game that was blacked out inWestern New York due to poor ticket sales. In the first seven games of the season (of which the Bills won five), the Bills had a +9 turnover differential (18 takeaways, 9 giveaways); from Week 9 until the end of the season, the Bills gave the ball away 21 times, with only 12 takeaways. QuarterbackRyan Fitzpatrick started the season strongly, posting a 97.8passer rating and a 14/7 touchdown-interception ratio through the first seven games; in the final nine games, Fitzpatrick threw ten touchdowns and 16 interceptions, with a 66.5 quarterback rating in that span. His 23 total interceptions were the most thrown by any quarterback in the league in 2011. He threw only 5 interceptions total in the Bills' six wins and 18 in their ten losses. Bills wide receiverDavid Nelson stated that Fitzpatrick was injured by Redskins linebackerLondon Fletcher in Week 8, the last win before the losing streak began. Said Nelson, "A lot of people don't know, but Fitz during the Washington game actually cracked a couple of ribs. So after that, he was playing hurt."[2]
Notable injuries included linebackerShawne Merriman, centerEric Wood, cornerbackTerrence McGee,[3] starnose tackleKyle Williams (as well as backupTorell Troup) and star running backFred Jackson, all of whom were placed oninjured reserve to end their respective seasons.[a][4] The Bills also lost two wide receivers that did not contribute significantly during the 2011 season,Marcus Easley andRoscoe Parrish, to IR (the former missing his second full season, the latter coming off a strong 2010 season) and two kickers, incumbent starterRian Lindell and replacementDave Rayner; the Bills were compelled to sign a third-string kicker,Brandon Coutu, for the final game of the 2011 season against New England.[5] RookieMarcell Dareus also admitted to playing much of the season with numerous injuries, but continued to stay on the field out of a personal obligation to the team.[6] Starting quarterbackRyan Fitzpatrick also sustained an undisclosed injury as stated above, but was never listed on the injury report (nor was the injury ever specified) and Fitzpatrick continued to play the rest of the season.[7]
On February 9, 2011, the Bills announced that the team planned to introduce redesigned uniforms for the2011 season. No details were given on what the uniforms would look like, but it was said that the charging buffalo logo would be kept. Later reports leaked by aMadden NFL 12 trailer, and said to be confirmed by the league, indicated the team would be adopting the uniforms the team wore between 1975 and 1983.[8] It was also announced that an official unveiling of the new uniforms would be at a fan appreciation event later in the summer.[citation needed] The uniforms were unveiled on June 24, 2011. The team also announced that theU.S. military would also be involved in the unveiling.[9]
Due to the2011 NFL lockout that ran from March 11 – July 25, actual Bills' players were prohibited from attending the event. Instead, models from theNew York National Guard, along with former BillsJim Kelly,Thurman Thomas, andSteve Tasker, modeled the new uniforms.[10] This was the first full redesign of the team’s uniforms since the2002 season.
The Bills wore their white jerseys at home against theNew York Jets in Week Nine.[11][12]
^[a] The Bills acquired this fourth-round selection and a2012 conditional draft selection in an October 2010 trade that sentRBMarshawn Lynch to theSeattle Seahawks.
Trying to snap a two-game losing streak, the Bills flew toSun Life Stadium for a Week 11 AFC East showdown with theMiami Dolphins. Buffalo delivered the game's opening punch in the first quarter with a 30-yard field goal from kickerDave Rayner, but the Dolphins answered with quarterbackMatt Moore completing a 1-yard touchdown pass to tight endAnthony Fasano, followed by running backReggie Bush getting a 5-yard touchdown run. Miami added onto their lead in the second quarter with Moore completing a 12-yard touchdown pass to fullbackCharles Clay and a 4-yard touchdown pass to wide receiverDavone Bess. The Bills would close out the half with a 56-yard field goal from Rayner.
The Dolphins added onto Buffalo's misery in the third quarter with running backLex Hilliard recovering a blocked punt in the endzone for a touchdown. The Bills tried to rally in the fourth quarter as rookie linebackerKelvin Sheppard tackled running backDaniel Thomas in the endzone for a safety, but Miami's lead proved to be too much to overcome.
Buffalo's final game of the season was a 49–21 loss toNew England onNew Year's Day 2012. In a mirror image of Week Three, the Bills opened a 21–0 on New England, before giving up 49 unanswered points to the high-powered Patriot offense. Head coach Chan Gailey benched wide receiverStevie Johnson after Johnson caught a touchdown, then lifted his jersey to reveal "Happy New Year" on his shirt. The touchdown was Johnson's final play of the season as he was benched for the rest of the game. According to Pro-Football-Reference.com, New England, who won by 28, became the first team in NFL history to win a game by more than eight points after trailing by more than 20 points after one quarter.[24] It was also the first time in a two-game season series that the winning team in each game overcame a deficit of more than 17 points.[25] With the loss, the Bills finished with a 6–10 record and secured the 10th pick in the2012 NFL draft.
^Fred Jackson's deactivation was somewhat controversial, as it disqualified him fromPro Bowl consideration; Jackson, whose leg was expected to heal by the time of the Pro Bowl, was a contender for the game and would have been the only Bill to make the team, since the Bills had no players named to the contest. At the end of Week 10 (the game in which Jackson was injured), he was leading the NFL in rushing yards, with 917.
^After the unveiling, there was a movie screeningThe Blind Side which was scheduled to round out the unveiling and fan appreciation event. Fans could vote for which film they want to see on the Bills'Facebook page.