| 2010 Western & Southern Financial Group Masters and Western & Southern Financial Group Women's Open | |||||||
|---|---|---|---|---|---|---|---|
| Date | August 14–22 (men) August 7–15 (women) | ||||||
| Edition | 109th (men) / 82nd (women) | ||||||
| Surface | Hard / Outdoor | ||||||
| Location | Mason, Ohio, United States | ||||||
| Venue | Lindner Family Tennis Center | ||||||
| Champions | |||||||
| Men's singles | |||||||
| Women's singles | |||||||
| Men's doubles | |||||||
| Women's doubles | |||||||
| |||||||
The2010 Cincinnati Masters (also known as theWestern & Southern Financial Group Masters andWestern & Southern Financial Group Women's Open for sponsorship reasons) was atennis tournament that were played on outdoorhard courts at theLindner Family Tennis Center inMason, Ohio, United States, with the men playing from August 14 through August 22, 2010, and the women from August 7 through August 15, 2010. It was the 109th edition of theCincinnati Masters (82nd for the women), and was part of theATP Masters Series of the2010 ATP World Tour, and of thePremier Series of the2010 WTA Tour.

| Country | Player | Rank[a] | Seed[b] |
|---|---|---|---|
| Rafael Nadal | 1 | 1 | |
| Novak Djokovic | 3 | 2 | |
| Roger Federer | 2 | 3 | |
| Andy Murray | 4 | 4 | |
| Robin Söderling | 5 | 5 | |
| Nikolay Davydenko | 6 | 6 | |
| Tomáš Berdych | 7 | 7 | |
| Fernando Verdasco | 9 | 8 | |
| Andy Roddick | 11 | 9 | |
| David Ferrer | 12 | 10 | |
| Marin Čilić | 13 | 11 | |
| Mikhail Youzhny | 14 | 12 | |
| Jürgen Melzer | 15 | 13 | |
| Nicolás Almagro | 16 | 14 | |
| Ivan Ljubičić | 17 | 15 | |
| Gaël Monfils | 18 | 16 |
The following players receivedwildcards into the singles main draw
The following players received entry from the qualifying draw:
| Player | Nationality | Ranking* | Seed |
|---|---|---|---|
| Jelena Janković | 2 | 1 | |
| Caroline Wozniacki | 3 | 2 | |
| Elena Dementieva | 6 | 3 | |
| Kim Clijsters | 7 | 4 | |
| Francesca Schiavone | 8 | 5 | |
| Vera Zvonareva | 9 | 6 | |
| Agnieszka Radwańska | 10 | 7 | |
| Li Na | 11 | 8 | |
| Victoria Azarenka | 12 | 9 | |
| Maria Sharapova | 13 | 10 | |
| Flavia Pennetta | 15 | 11 | |
| Yanina Wickmayer | 16 | 12 | |
| Shahar Pe'er | 17 | 13 | |
| Aravane Rezaï | 18 | 14 | |
| Nadia Petrova | 19 | 15 | |
| Marion Bartoli | 20 | 16 |
The following players receivedwildcards into the singles main draw
The following players received entry from the qualifying draw:
Roger Federer defeated
Mardy Fish 6–7(5–7), 7–6(7–1), 6–4
Kim Clijsters defeated
Maria Sharapova 2–6, 7–6(7–4), 6–2
Bob Bryan /
Mike Bryan defeated
Mahesh Bhupathi /
Max Mirnyi 6–3, 6–4.
Victoria Azarenka /
Maria Kirilenko defeated
Lisa Raymond /
Rennae Stubbs 7–6(7–4), 7–6(10–8)
| Preceded by | 2010 US Open Series Men's Events | Succeeded by |
| Preceded by | 2010 US Open Series Women's Events | Succeeded by |