 | |||||||||||||||||
| |||||||||||||||||
| |||||||||||||||||
 County results Richards: 40–50% 50–60% 60–70% 70–80% 80–90% Williams: 40–50% 50–60% 60–70% 70–80% | |||||||||||||||||
| |||||||||||||||||
The1990 Texas gubernatorial election was held on November 6, 1990, to elect thegovernor of Texas. IncumbentRepublican governorBill Clements did not run for re-election, so the election pittedDemocratAnn Richards againstRepublicanClayton Williams. Richards narrowly defeated Williams on Election Day, winning 49.5% of the vote to Williams' 46.9%. As of 2025, this is also the most recent time the Democratic candidate has carriedCollingsworth,Childress,Wilbarger,Wichita,Archer,Throckmorton,Montague,Wise,Tarrant,Grayson,Lamar,Hopkins,Titus,Bowie,Harrison,Panola,Shelby,Jasper,Hardin,Angelina,Polk,Houston,Madison,Walker,Kaufman,Navarro,Henderson,Hill,McLennan,Williamson,Burleson,Waller, andRefugio counties. This is also the last time a Democrat or a woman was elected Governor of Texas, as well as the most recent Texas gubernatorial election in which both major parties' nominees have since died.
T. Boone Pickens, CEO of Mesa Petroleum in Amarillo, was considered a likely candidate for much of 1989. However, on August 30, 1989, Pickens announced at a luncheon in Dallas that he would not run for the governorship in 1990. But Pickens, who also announced he would be relocating from Amarillo to Dallas, said he would consider a run for the governorship in1994.[1]
George W. Bush, who had just become part owner of theTexas Rangers baseball club, also declined to run for governor after briefly exploring a run for the governorship in 1990. He did so on the advice ofhis mother.[2][3]
| No. | Date | Host | Moderator | Link | Republican | Republican | Republican |
|---|---|---|---|---|---|---|---|
| Key: P Participant A Absent N Not invited I Invited W Withdrawn | |||||||
| Tom Luce | Jack Rains | Clayton Williams | |||||
| 1 | Feb. 8, 1990 | Harris County Republican Party Houston Chronicle | George W. Bush | C-SPAN | P | P | P |
| Party | Candidate | Votes | % | |
|---|---|---|---|---|
| Republican | Clayton Williams | 520,014 | 60.80 | |
| Republican | Kent Hance | 132,142 | 14.35 | |
| Republican | Tom Luce | 115,835 | 13.54 | |
| Republican | Jack Rains | 82,461 | 9.64 | |
| Republican | W. N. Otwell | 2,310 | 0.27 | |
| Republican | Royce X. Owens | 1,392 | 0.16 | |
| Republican | Ed Cude | 1,077 | 0.13 | |
| Total votes | 855,231 | 100.00 | ||
| No. | Date | Host | Moderator | Link | Democratic | Democratic | Democratic |
|---|---|---|---|---|---|---|---|
| Key: P Participant A Absent N Not invited I Invited W Withdrawn | |||||||
| Jim Mattox | Ann Richards | Mark White | |||||
| 1 | Feb. 7, 1990 | Harris County Democratic Party Houston Chronicle | Henry Cisneros | C-SPAN | P | P | P |
Richards and Mattox came very close to each other in the first round of the primary, with Richards securing the first place by just 0.29% of the vote. She performed the best inTravis County, of which Austin, the capital of Texas, is the county seat. In contrast, Mattox showed his best results in several counties in northern portion of the state. He repeated this feat in the runoff election, but ceded ground significantly across the state to Richards, who beat him by 14.18% of the vote.
| Party | Candidate | Votes | % | |
|---|---|---|---|---|
| Democratic | Ann Richards | 580,191 | 39.01 | |
| Democratic | Jim Mattox | 546,103 | 38.72 | |
| Democratic | Mark White | 288,161 | 19.38 | |
| Democratic | Theresa Hearn-Haynes | 31,395 | 2.11 | |
| Democratic | Earl Holmes | 17,904 | 1.20 | |
| Democratic | Stanley Adams | 16,118 | 1.08 | |
| Democratic | Ray Rachal | 9,388 | 0.63 | |
| Total votes | 1,487,734 | 100.00 | ||
| Party | Candidate | Votes | % | |
|---|---|---|---|---|
| Democratic | Ann Richards | 640,995 | 57.09 | |
| Democratic | Jim Mattox | 481,739 | 42.91 | |
| Total votes | 1,122,734 | 100.00 | ||
Williams handily won the Republican primary. Williams's vote total exceeded that of his nearest challenger, former Congressman and soon-to-be-former Railroad Commissioner Kent Hance by more than 45 percentage points. Meanwhile, Democrat Ann Richards placed first in a six-person primary that included Texas Attorney General Jim Mattox and former governor Mark White, the latter of whom sought to return to the governor's mansionfour years after losing his bid to remain Governor of Texas.
Williams spent freely from his personal fortune, running a "Good Old Boy" campaign initially appealing to conservatives.[5] Prior to a series of gaffes, he was leading Richards (the race was dubbed "Claytie vs. The Lady")[6] in the polls and was in striking distance of becoming only the second Republican governor of Texas sinceReconstruction. Meanwhile, Libertarian nominee Jeff Daiell was launching a TV campaign which, combined with personal appearances across Texas, boosted him to a showing of 129,128 votes. His drawing power made Richards the first Texas governor in many years elected without a majority.[7]
In one of his widely publicized missteps, Williams refused to shake hands with Ann Richards in a public debate, an act seen as uncouth. Earlier, Williams made an infamous joke to reporters, likening bad weather to rape, having quipped: "If it's inevitable, just relax and enjoy it".[8] In addition, it has been claimed that as an undergraduate at Texas A&M, he had participated in visits to theChicken Ranch, a well-known Texasbrothel inLa Grange, and theBoy's Towns ofMexico.[9][10] As a result of his reported comments, Williams was occasionally parodied, such as in the mock political ad, "Satan Williams", which appeared onDallas/Fort Worthpublic television during the 1990 campaign season.[11] Richards was sworn-in as the 45th governor of Texas on January 15, 1991.
| Party | Candidate | Votes | % | |
|---|---|---|---|---|
| Democratic | Ann Richards | 1,925,670 | 49.47% | |
| Republican | Clayton Williams | 1,826,431 | 46.92% | |
| Libertarian | Jeff Daiell | 129,128 | 3.32% | |
| Total votes | 3,881,229 | 100.00% | ||
| Democraticgain fromRepublican | ||||
