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| Date | January 1, 1967 | ||||||||||||||||||
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| Stadium | Cotton Bowl Dallas, Texas | ||||||||||||||||||
| MVP | Bart Starr (quarterback; Green Bay) | ||||||||||||||||||
| Attendance | 74,152 | ||||||||||||||||||
| TV in the United States | |||||||||||||||||||
| Network | CBS | ||||||||||||||||||
| Announcers | Jack Buck,Ray Scott, Frank Gifford | ||||||||||||||||||
| Nielsen ratings | 30.3 | ||||||||||||||||||
| Radio in the United States | |||||||||||||||||||
| Network | CBS | ||||||||||||||||||
| Announcers | Jack Drees, Jim Morse | ||||||||||||||||||
The1966 NFL Championship Game was the 34thNFL championship, played at theCotton Bowl inDallas,Texas.[1][2][3][4][5][6] It was the final game of the1966 NFL season. This was also the last Championship game before the inauguration of the NFL playoffsthe following year.
It determined the champion of theNational Football League (NFL), which met the champion of theAmerican Football League (AFL) inSuper Bowl I, then formally referred to as the first AFL–NFL World Championship Game. The Western Conference championGreen Bay Packers (12–2),defending league champions, were hosted by theDallas Cowboys (10–3–1), the Eastern Conference champions.
At the time, the home field for the NFL Championship Game alternated between the two conferences; even-numbered years were hosted by the Eastern and odd-numbered by the Western. Starting with the1975 season, playoff sites were determined by regular season record, rather than a rotational basis.
The New Year'scollege bowl game at the Cotton Bowl for the1966 season included theSMU Mustangs of Dallas. It was played the day before, New Year's Eve, which required a quick turnaround to transform the natural grass field.[7] The stadium was filled to its 75,504 capacity for both games, but both local teams came up short.
This was the first NFL title game played after theAFL–NFL merger was announced in June1966. The game was played on January 1, 1967, the second consecutive year that the NFL season ended in January, rather than December. This was the seventh season for the Dallas Cowboys and their first winning record since entering the league in1960. They were champions of the NFL's Eastern Conference with a 10–3–1 record. The Packers won the Western Conference with a 12–2 record, their eighth consecutive winning season under head coachVince Lombardi.
Tickets for the game sold for ten dollars,[1] and kickoff was just after 3 p.m.CST,[3] televised byCBS, following theAFL Championship fromBuffalo onNBC.
The final score wasGreen Bay 34,Dallas 27.[5][6][8] Two weeks later, Green Bay went on to easily defeat theKansas City Chiefs inSuper Bowl I inLos Angeles.
The seasoned Packers, defending champions of the1965 season, were favored by a touchdown over the talented, but young Cowboys team, who had no players with championship experience and only one player over 30, linebackerChuck Howley. The game was expected to be a shootout, and as wary as the Packers were of Cowboys wide-outBob Hayes, the fastest man in football at the time, Lombardi made the decision before the game not to put double-coverage on theOlympic champion sprinter. It proved to be a good gamble, asHerb Adderley andBob Jeter held Hayes to only one reception for one yard. Lombardi also installed a special offense for the game, knowing that the Cowboys had spent time preparing to stop plays like thePackers sweep.
Green Bay scored on their opening drive, withElijah Pitts breaking free for a 32-yard run on the opening play – a misdirection play that was part of Lombardi's special game plan. Later Pitts took a circle route pass over the middle fromBart Starr at the Cowboy 5 and broke a tackle byWarren Livingston to cap a 17-yard touchdown play. Then Cowboys defensive backMel Renfro fumbled the ensuing kickoff, and Packer rookieJim Grabowski returned it 18 yards to give Green Bay a 14–0 lead before Dallas's first play. But the Cowboys stormed back with a 13-play drive to score onDan Reeves's 3-yard rushing touchdown. Then after forcing a punt, they drove 59 yards to tie the game at 14 with a 23-yard touchdown burst by fullbackDon Perkins.
Starr broke the tie on the third play of the second quarter with a 51-yard bomb toCarroll Dale over the head of CBCornell Green. Dallas responded with a 68-yard drive to the Packers 4-yard line, featuring a 40-yard completion fromDon Meredith to a wide-open Reeves, but could go no further and settled for an 11-yardDanny Villanueva field goal, cutting their deficit to 21–17. Green Bay had a chance to retake a 7-point lead before halftime, butDon Chandler's 30-yard field goal attempt was blocked by Cowboys tackleRalph Neely.
Early in the third quarter, Dallas defensive backWarren Livingston recovered a fumble from Pitts on the Cowboys 21-yard line. Meredith then led the team on a 13-play drive to bring the score to within one point, 21–20, on Villanueva's 32-yard field goal. But on Green Bay's next drive, Starr completed a 40-yard pass to Dale, who beat Green to the outside. From the Dallas 16 Starr hitBoyd Dowler cutting across the field for his third touchdown pass of the game, giving the Pack a 28–20 lead going into the fourth quarter. Dallas safetyMike Gaechter upended Dowler after the wide receiver took several steps in the end zone, causing Dowler to leave the game (Dowler was hampered much of the season by a calcium deposit on his shoulder). Bart Starr had to guide an upsetJim Taylor to the Green Bay sideline when the fiery Green Bay fullback started looking for Gaechter.
Late in the final period, Hayes fielded a punt on his own 1-yard line and was tackled inside the 5. Don Meredith hit a cold streak and missed several passes, and a Dallas punt gave Green Bay good field position on the Dallas 48.George Andrie sacked Starr on the first play, but Starr then picked up a key first down with a 24-yard pass to tight endMarv Fleming. Later faced with 3rd and 12, he completed a 16-yard pass to fullbackJim Taylor for a first down. Starr was again sacked on the drive, this time for an 11-yard loss byWillie Townes. But on third and nineteen, the Packers picked up a Cowboy blitz and Starr threw a 28-yard touchdown pass toMax McGee (who replaced the injured Dowler). McGee had told Starr he could beat cornerback Warren Livingston to the outside ("Zig out" pattern). With just 5:20 left, the game appeared to be slipping out of reach for the Cowboys. However, defensive tackleBob Lilly kept his team in the game by blocking Chandler's extra point attempt, keeping the deficit at 2 scores, 34–20, rather than 3.
Dallas started their comeback attempt on the ensuing drive. Faced with 3rd down and 20, Meredith threw a 68-yard touchdown pass to tight endFrank Clarke, making the score 34–27. Desperately trying to run out the clock with their ensuing possession, Green Bay started out with an 18-yard reception by Fleming on the Packers 46. But on the next play, Starr was sacked for an 8-yard loss by linebackerDave Edwards. Townes broke up a screen pass on the next play, and then Taylor was stuffed for a loss. Now faced with 4th down, a heavy rush from the Dallas defense caused Chandler's punt to go just 17 yards, giving the Cowboys the ball on the Green Bay 47-yard line with 2:12 remaining.
A 21-yard catch by Clarke and a 4-yard run by Perkins advanced the ball to the Green Bay 22-yard line.[9] Then a pass interference penalty on safetyTom Brown gave the Cowboys a first down at the Packer 2-yard line.[10] Halfback Dan Reeves gained a yard on first down. A crucial mistake on a false start by Jim Boeke penalized the Cowboys back to the Green Bay 6 (nullifying a play where a wide-openPettis Norman had dropped a pass in the end zone), and Reeves then dropped a pass in the flat on second down. Reeves had been scratched in the eye on his previous run but did not come out of the game in favor of rookieWalt Garrison despite clouded vision, another mental error. Meredith found tight endPettis Norman on third down to bring Dallas back to the two-yard line, the end making the catch on his knees. On fourth down, the Cowboys attempted a rollout pass. No one on the Cowboys noticed that end Bob Hayes was in the goal line offense instead of Frank Clarke, who was typically used for better blocking. Packer linebackerDave Robinson recognized the play from films, brushed Hayes aside, stormed into the Cowboy backfield and enveloped Meredith. Somehow Meredith got a wobbly sidearm toss away, but Brown intercepted the pass in the end zone as the intended receiver, Hayes, was surrounded by Packers defenders.[9] Vince Lombardi later congratulated Robinson, but in the next breath criticized him for being out of his assigned position.
Starr completed 19 of 28 passes for 304 yards and 4 touchdowns, with no interceptions, though he was sacked five times. His quarterback rating for the game was a stellar 143.5. Dale caught 5 passes for 128 yards and a score. Pitts led the Packers in rushing with 66 yards and caught a touchdown pass. Meredith finished the game 15/31 for 238 yards, with one touchdown and one interception, while also rushing for 22 yards. Perkins rushed for 108 yards and a score, while Reeves rushed for 47 yards, caught 4 passes for 77 yards, and scored a touchdown.
"I don't know, we haven't playedAlabama yet." – Vince Lombardi after being asked what it felt like to be the greatest football team in the world just after winning the 1966 NFL Championship Game. Coincidentally,Bear Bryant's Crimson Tide wrapped up an 11–0 season the next day by routingNebraska 34–7 in theSugar Bowl inNew Orleans.
With the win, the Packers earned their tenth NFL championship; it was their second in a row and fourth in six seasons under Lombardi, in his eighth year as Green Bay's head coach.
This was the Packers' only post-season win against the Cowboys in theDallas area until the2016 season, when they beat them in anothertooth and nail game to advance to theNFC Championship Game.
| Quarter | 1 | 2 | 3 | 4 | Total |
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| Packers | 14 | 7 | 7 | 6 | 34 |
| Cowboys | 14 | 3 | 3 | 7 | 27 |
| Game information | ||
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The NFL had six game officials in1966; the line judge was added a season earlier in1965 and the side judge arrived twelve years later in1978.
The Packer players each received $8,600 and the Cowboy players about $6,000 each,[3][5] an increase over the previous year's ($7,500 and $4,600).[11]
Over in theAFL, the winningKansas City Chiefs split their players' shares for the title game 51 ways for $5,308 each, while theBuffalo Bills split theirs into 47 shares for about $3,800 each.[12][13]
The upcomingSuper Bowl awarded an additional $15,000 per player for the winners and $7,500 each for the losing team.[12]