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1957–58 United States network television schedule

From Wikipedia, the free encyclopedia

  • Morning: 1955–56
  • 1956–57
  • 1957–58
  • 1958–59
  • 1959–60
  • Overnight: 1955–56
  • 1956–57
  • 1957–58
  • 1958–59
  • 1959–60

The following is the1957–58 network television schedule for the four major English language commercialbroadcast networks in the United States. The schedule coversprimetime hours from September 1957 through March 1958. The schedule is followed by alist per network of returning series, new series, and series cancelled after the1956–57 season.

As in previous seasons, bothCBS andABC continued to add Westerns to their schedule, fillingprime time with as many "oaters" (as they were derisively called) as possible. In addition to several returning Westerns which the network retained on its fall 1957 schedule, ABC's new western series includedSugarfoot andBroken Arrow on Tuesday nights,Tombstone Territory on Wednesdays,Colt .45 on Fridays, andMaverick on Sundays.

ABC, third in the networkNielsen ratings, placed its new WesternMaverick in a difficult time slot: Sunday night against two hit series:The Steve Allen Show on NBC, andThe Ed Sullivan Show on CBS. ABC airedMaverick one half-hour prior to the Allen and Sullivan programs; the strategy was designed to "hook the audience before it fell into its usual viewing habits".[1]

NBC, late to the Western format, also began plugging Westerns into its fall schedule. New NBC Western series debuting in the 1957–58 season includedWagon Train,The Restless Gun, andThe Californians (though one NBC executive insistedThe Californians is not a Western but a drama set in California in the 1850s).[1]

Another programming shift occurred at NBC: the network's flagship news program,The Huntley-Brinkley Report, moved to the 7:15 PM weekday timeslot, for the first time going head to head against both ABC's and CBS's news programs.[2] The face-off between the three networks' news programs would become the standard model for U.S. broadcast television; the three networks still air their network news programs against one another.

1958 saw a number of executive changes at the networks; these presidential shifts would affect the network television schedules.Oliver Treyz became the president of ABC on February 17,Louis G. Cowan became the president of CBS on March 12, and NBC programmerRobert Kintner became the president of NBC on July 11. Dr.Allen B. DuMont resigned as chairman of the board of the DuMont Broadcasting Corporation on May 13, and the name of the company was changed toMetropolitan Broadcasting Corporation. According to Castleman and Podrazik (1982) the final DuMont Network program,Monday Night Fights aired for the last time on August 4, 1958, carried on only five stations nationwide.[1] NBC'sKraft Television Theatre, which had debuted in 1947 and was the oldest program still left on television, was cancelled in spring 1958. It was the dawn of a new era in television; producerDavid Susskind, who had producedKTT at the end, would call 1958 "the year of the miserable drivel".[1]

New fall series are highlighted inbold. Series ending are highlighted initalics

Each of the 30 highest-rated shows is listed with its rank and rating as determined byNielsen Media Research.[3]

  Yellow indicates the programs in the top 10 for the season.
  Cyan indicates the programs in the top 20 for the season.
  Magenta indicates the programs in the top 30 for the season.

Sunday

[edit]
Network7:00 PM7:30 PM8:00 PM8:30 PM9:00 PM9:30 PM10:00 PM10:30 PM
ABCFallYou Asked For ItMaverickBowling StarsOpen HearingAll-American Football Game of the WeekScotland YardLocal Programming
WinterLocal ProgrammingAdventure at Scott Island (formerly on CBS asHarbormaster)
SpringThe Mike Wallace Interview
SummerAnyone Can Play
CBSLassie (22/27.8)The Jack Benny Show (28/27.1) /Bachelor FatherThe Ed Sullivan Show (27/27.3)General Electric Theatre (7/31.5)Alfred Hitchcock Presents (12/30.3)
(Tied withCheyenne)
The $64,000 ChallengeWhat's My Line?
NBCFallThe Original Amateur HourSallyThe Steve Allen Show (InCOLOR)The Dinah Shore Chevy Show (InCOLOR)The Loretta Young Show (30/26.6)
(Tied withZorro andThe Real McCoys)
Local Programming
WinterMy Friend Flicka (InCOLOR) (repeats)No Warning!The Steve Lawrence andEydie Gormé Show (InCOLOR)The Chevy Show (InCOLOR)
SummerDecision

Notes: On CBS,Air Power, narrated byWalter Cronkite, aired from 6:30 to 7:00 p.m. from May 4 to October 19, 1958. It consisted entirely of reruns of the series from the1956–1957 season.

On NBC, the summeranthology seriesDecision consisted of a mix of unsoldtelevision pilots and reruns of episodes ofThe Ford Television Theatre,Schlitz Playhouse of Stars, andScreen Directors Playhouse.

Monday

[edit]
Network7:00 PM7:30 PM8:00 PM8:30 PM9:00 PM9:30 PM10:00 PM10:30 PM
ABCFall7:00 Local / 7:15John Daly and the NewsAmerican BandstandThe Guy Mitchell ShowBold JourneyThe Voice of FirestoneLawrence Welk's Top Tunes and New TalentLocal Programming
WinterO.S.S.Love That JillAnybody Can PlayThis is Music
SpringAmerican OdysseyCampaign Roundup
SummerCowtown RodeoPolka Go-Round
CBS7:00 Local / 7:15Douglas Edwards with the News*The Adventures of Robin HoodThe George Burns and Gracie Allen ShowArthur Godfrey's Talent ScoutsThe Danny Thomas Show (2/35.3)December Bride (9/30.7)Studio One in Hollywood
NBCFall7:00 Local / 7:15The Huntley-Brinkley Report*The Price Is Right (InCOLOR)The Restless Gun (8/31.4)Tales of Wells Fargo (3/35.2)Twenty-One (26/27.6)Turn of Fate (Alcoa Theatre)/Goodyear TheatreSuspicion
SummerHaggis Baggis (InCOLOR)

Tuesday

[edit]
Network7:00 PM7:30 PM8:00 PM8:30 PM9:00 PM9:30 PM10:00 PM10:30 PM
ABCFall7:00 Local / 7:15John Daly and the NewsCheyenne (12/30.3)
(Tied withAlfred Hitchcock Presents)
/Sugarfoot (23/27.7)
(Tied withWagon Train andFather Knows Best)
The Life and Legend of Wyatt Earp (6/32.6)Broken ArrowTelephone TimeThe West Point StoryLocal Programming
SummerConfession
CBSFall7:00 Local / 7:15Douglas Edwards with the NewsName That TuneThe Phil Silvers ShowThe Eve Arden ShowTo Tell the TruthThe Red Skelton Show (15/28.9) (InCOLOR)The $64,000 Question (19/28.1)
(Tied withThis Is Your Life)
Assignment: Foreign Legion
WinterLocal Programming
Follow-upMr. Adams and Eve
SummerBid 'N' Buy
NBCFall7:00 Local / 7:15The Huntley-Brinkley ReportThe Nat King Cole ShowThe Eddie Fisher Show (InCOLOR)/The George Gobel Show (InCOLOR)Meet McGrawThe Bob Cummings ShowThe CaliforniansLocal Programming
SummerThe Investigator (InCOLOR)Dotto
AugustColgate Theatre

Confession, with hostJack Wyatt, began as a local program in theDallas,Texas, market in early 1957. It premiered as a summer replacement on ABC on June 19, 1958, in advance of the1958–59 television season.

Wednesday

[edit]
Network7:00 PM7:30 PM8:00 PM8:30 PM9:00 PM9:30 PM10:00 PM10:30 PM
ABCFall7:00 Local / 7:15John Daly and the NewsDisneylandTombstone TerritoryThe Adventures of Ozzie and HarrietThe Walter Winchell File10:00The Wednesday Night Fights /10:45Famous Fights
WinterDate with the Angels
Follow-upThe Betty White Show
CBSFall7:00 Local / 7:15Douglas Edwards with the NewsI Love Lucy (repeats)The Big Record (InCOLOR)The Millionaire (17/28.5)I've Got a Secret (5/33.4)Armstrong Circle Theatre/The United States Steel Hour
SpringLeave It to BeaverThe Big Record (InCOLOR)
NBCFall7:00 Local / 7:15The Huntley-Brinkley ReportWagon Train (23/27.7)
(Tied withSugarfoot andFather Knows Best)
Father Knows Best (23/27.7)
(Tied withSugarfoot andWagon Train)
Kraft Television Theatre (InCOLOR)This Is Your Life (19/28.1)
(Tied withThe $64,000 Question)
Local Programming
SummerIt Could Be You

Thursday

[edit]
Network7:00 PM7:30 PM8:00 PM8:30 PM9:00 PM9:30 PM10:00 PM10:30 PM
ABCFall7:00 Local / 7:15John Daly and the NewsCircus BoyZorro (30/26.6)
(Tied withThe Loretta Young Show andThe Real McCoys)
The Real McCoys (30/26.6)
(Tied withThe Loretta Young Show andZorro)
The Pat Boone Chevy ShowroomO.S.S.Navy LogLocal Programming
WinterNavy LogMake Me Laugh
SummerThe Andy Williams ShowConfession
CBSFall7:00 Local / 7:15Douglas Edwards with the NewsSergeant Preston of the YukonHarbormaster (Later moved to ABC)Climax!/Shower of StarsPlayhouse 90
WinterRichard Diamond, Private Detective
NBCFall7:00 Local / 7:15The Huntley-Brinkley ReportTic-Tac-Dough (InCOLOR)You Bet Your Life (10/30.6)DragnetThe People’s ChoiceThe Ford Show (14/29.7)The Lux Show Starring Rosemary Clooney (InCOLOR)The Jane Wyman Show
SummerThe Price Is Right (InCOLOR)Music Bingo

From January 2 to June 26, 1958,Richard Diamond, Private Detective, starringDavid Janssen, aired for a second season on the CBS Thursday schedule at 8 p.m. Eastern. It returned to the air for a third season from February to September 1959.

Friday

[edit]
Network7:00 PM7:30 PM8:00 PM8:30 PM9:00 PM9:30 PM10:00 PM10:30 PM
ABCFall7:00 Local / 7:15John Daly and the NewsThe Adventures of Rin Tin TinThe Adventures of Jim BowieThe Patrice Munsel ShowThe Frank Sinatra ShowDate with the AngelsColt .45Local Programming
WinterThe Walter Winchell File
CBSFall7:00 Local / 7:15Douglas Edwards with the NewsLeave It to BeaverTrackdownDick Powell's Zane Grey Theatre (21/27.9)Mr. Adams and EveSchlitz Playhouse (formerlySchlitz Playhouse of Stars)The Lineup (18/28.4)Person to Person
WinterThe Phil Silvers Show
SpringDick and the Duchess (repeats)
SummerThe Boing Boing Show
NBCFall7:00 Local / 7:15The Huntley-Brinkley ReportSaber of LondonThe Court of Last ResortThe Life of RileyM SquadThe Thin Man10:00Gillette Cavalcade of Sports / 10:45Red Barber's Corner
SpringJefferson Drum
SummerThe Big Game
  • Saber of London, withDonald Gray in the lead role, entered its seventh season with a new name, its fourth, and a new network, NBC. It had run on ABC from 1951 to 1954 and 1955 to 1957 under three previous titles:Mystery Theater,Inspector Mark Saber—Homicide Detective, andThe Vise.Saber of London was later replaced in the 7:30 Friday time slot on NBC on April 25, 1958, by the western series,Jefferson Drum, starringJeff Richards.

Saturday

[edit]
Network7:30 PM8:00 PM8:30 PM9:00 PM9:30 PM10:00 PM10:30 PM
ABCFallKeep It in the FamilyCountry Music JubileeLawrence Welk's Dodge Dancing PartyThe Mike Wallace InterviewLocal Programming
WinterThe Dick Clark ShowMidwestern Hayride
MarchThe Dick Clark Saturday Night Beech-Nut Show
SummerThe Billy Graham Crusade
CBSFallPerry MasonDick and the DuchessThe Gale Storm Show (16/28.8)Have Gun – Will Travel (4/33.7)Gunsmoke (1/43.1)Local Programming
SpringTop Dollar
NBCFallPeople Are Funny (29/27.0)The Perry Como Show (11/30.5) (InCOLOR)The Polly Bergen Show/Club OasisThe Gisele MacKenzie ShowWhat's It For?Your Hit Parade (InCOLOR)
WinterTurning PointThe Original Amateur HourThe Joseph Cotten Show
SummerThe Bob Crosby Show (InCOLOR)Opening Night/Club Oasis withSpike Jones

Notes: On NBC,Club Oasis, which had a different host for each episode, becameClub Oasis with Spike Jones during the summer of 1958 whenSpike Jones became the permanent host.Opening Night consisted of reruns of episodes of the ABC seriesFord Theatre from the 1956–1957 season.The Polly Bergen Show andClub Oasis alternated in the time slot, each show airing every other week. During the summer of 1958,Opening Night andClub Oasis with Spike Jones alternated in the time slot, each show airing every other week.Turning Point was a dramatic anthology series consisting of two unsoldpilots and reruns of episodes from other series.The Joseph Cotten Show consisted of reruns of the 1956–1957 seriesOn Trial.

By network

[edit]

ABC

[edit]

Returning Series


New Series


Not returning from1956–57:

CBS

[edit]

Returning Series


New Series


Not returning from1956–57:

Dumont

[edit]

Not returning from1956–57:

NBC

[edit]

Returning Series


New Series


Not returning from1956–57:

NTA

[edit]
New series

Note: The * indicates that the program was introduced in midseason.

References

[edit]
  1. ^abcdCastleman, Harry; Walter J. Podrazik (1982).Watching TV: Four Decades of American Television. New York: McGraw-Hill. pp. 109–115.ISBN 0-07-010269-4.
  2. ^Castleman, H. and Podrazik, W. (1984)The TV Schedule Book: Four Decades of Network Programming from Sign-on to Sign-off. McGraw-Hill. pg 79-82.ISBN 0-07-010277-5
  3. ^Highest-rated series is based on the annual top-rated programs list compiled byNielsen Media Research and reported in: Brooks, Tim & Marsh, Earle (2007).The Complete Directory to Prime Time Network TV Shows (9th ed.). New York: Ballantine.ISBN 978-0-345-49773-4.

Further reading

[edit]
  • McNeil, Alex.Total Television. Fourth edition. New York: Penguin Books.ISBN 0-14-024916-8.
  • Brooks, Tim & Marsh, Earle (1964).The Complete Directory to Prime Time Network TV Shows (3rd ed.). New York: Ballantine.ISBN 0-345-31864-1.
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