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1956–57 United States network television schedule

From Wikipedia, the free encyclopedia

  • Morning: 1954–55
  • 1955–56
  • 1956–57
  • 1957–58
  • 1958–59
  • Overnight: 1954–55
  • 1955–56
  • 1956–57
  • 1957–58
  • 1958–59

The following is the1956–57 network television schedule for the three major English language commercialbroadcast networks in the United States. The schedule coversprimetime hours from September 1956 through March 1957. The schedule is followed by alist per network of returning series, new series, and series cancelled after the1955–56 season.

The 1956–57 network television schedule continued the trend of the previous season, with two of the three major U.S. television networks (ABC andCBS) scheduling more and morewesterns andadventure series duringprime time. In addition to its current stable of Westerns, which includedCheyenne,The Lone Ranger, andThe Life and Legend of Wyatt Earp, ABC scheduled two new Western TV series:Broken Arrow andThe Adventures of Jim Bowie, while CBS addedDick Powell's Zane Grey Theatre to its line-up, which already includedGunsmoke andSergeant Preston of the Yukon. Castleman and Podrazik (1984) called the rush to schedule Western series on network television during this era "a virtual stampede".[1]

CBS "inherited Sunday afternoon NFL contests from the defunctDuMont network in the fall of 1956". Accordingly, "the expansion into Sunday sports by CBS (andNBC) meant that the traditional afternoon 'egghead' slots for highbrow programming had to be broken up, pushing those shows into the few odd spots still open in the day, or eliminating them completely. This reflected the networks' shift in emphasis during the mid-1950s, slanting television much more toward broad-based popular entertainment. Increasingly, this meant television programming produced in Hollywood [...] In 1957, the amount of prime time programming originating on the West Coast jumped from 40% to 71%."[1]

NBC, behind CBS in the networkNielsen ratings, hiredRobert Kintner to revamp NBC's schedule. According to Castleman and Podrazik (1982), NBC's plan was to launch a program which would compete directly with CBS's second most popular series,The Ed Sullivan Show, on Sunday, the most heavily viewed TV night: "Sullivan's show was popular enough to boost the ratings of the programs on both before and after his; as a result, CBS had a chain of hits to begin the evening." NBC's strategy was designed to weaken CBS's Sunday night line-up. NBC's new program,The Steve Allen Show, debuted in the summer to get ahead start on the competition.[2] Although the two programs enjoyed a fierce rivalry, Sullivan's program would remain wildly popular, finishing second among all TV programs in the ratings that year, while Allen's show missed the top 30.[3] Beginning this season, NBC had at least one show in color for every day of the week.

New fall series are highlighted inbold, while shows ending their runs are highlighted initalics.

Each of the 30 highest-rated shows is listed with its rank and rating as determined byNielsen Media Research.[4]

  Yellow indicates the programs in the top 10 for the season.
  Cyan indicates the programs in the top 20 for the season.
  Magenta indicates the programs in the top 30 for the season.

Sunday

[edit]
Network7:00 PM7:30 PM8:00 PM8:30 PM9:00 PM9:30 PM10:00 PM10:30 PM
ABCYou Asked for ItThe Original Amateur HourPress ConferenceOmnibusLocal Programming
CBSLassie (24/29.5)The Jack Benny Show (10/32.3) /Private Secretary (25/29.0)The Ed Sullivan Show (2/38.4)General Electric Theater (3/36.9)Alfred Hitchcock Presents (6/33.9)The $64,000 Challenge (22/29.7)
(Tied withThe Phil Silvers Show)
What's My Line? (26/28.9)
(Tied withClimax!)
NBCTales of the 77th Bengal LancersCircus BoyThe Steve Allen ShowGoodyear Television Playhouse (InCOLOR) /The Alcoa Hour (InCOLOR)The Loretta Young ShowNational Bowling Championships

Notes: On NBC,Hallmark Hall of Fame (COLOR) aired as a monthly series, 7:30–9 p.m.

On CBS,Air Power, narrated byWalter Cronkite, aired from 6:30 to 7:30 p.m. on November 11, 1956, and from 6:30 to 7:00 p.m. from November 18, 1956 to May 5, 1957.

Monday

[edit]
Network7:00 PM7:30 PM8:00 PM8:30 PM9:00 PM9:30 PM10:00 PM10:30 PM
ABCFall7:00Kukla, Fran and Ollie / 7:15John Daly and the NewsBold JourneyThe Danny Thomas Show (formerly known asMake Room For Daddy)The Voice of FirestoneLife Is Worth LivingLawrence Welk's Top Tunes and New TalentLocal Programming
WinterWire Service
CBSFall7:00 Local / 7:15Douglas Edwards with the NewsThe Adventures of Robin Hood (20/30.3)The George Burns and Gracie Allen Show (28/27.8)Arthur Godfrey's Talent Scouts (12/31.9)I Love Lucy (1/43.7)December Bride (5/35.2)Studio One
SummerRichard Diamond, Private Detective
NBCFallLocal Programming7:30The Golden Touch of Frankie Carle / 7:45Huntley-Brinkley ReportThe Adventures of Sir Lancelot (Sporadically inCOLOR)StanleyMedicRobert Montgomery Presents (InCOLOR)Local Programming
SpringTales of Wells Fargo

On NBC,Producers' Showcase (COLOR) aired as a monthly series, from 8–9:30 p.m. On CBS, in some areas,Douglas Edwards with the News aired at 6:45 p.m.

On March 18, 1957, the popular Western seriesTales of Wells Fargo debuted, replacingStanley Monday nights on NBC at 8:30 PM EST.

From July 1 to September 23, 1957, the summer seriesRichard Diamond, Private Detective, starringDavid Janssen, aired on CBS at 8:30-9 p.m. It returned for a second irregular season on the CBS Thursday schedule from January 2 to June 26, 1958.

Tuesday

[edit]
Network7:00 PM7:30 PM8:00 PM8:30 PM9:00 PM9:30 PM10:00 PM10:30 PM
ABC7:00Kukla, Fran and Ollie / 7:15John Daly and the NewsCheyenne/ConflictThe Life and Legend of Wyatt Earp (18/31.0)Broken ArrowDu Pont TheaterIt's Polka TimeLocal Programming
CBS7:00 Local / 7:15Douglas Edwards with the NewsName That Tune (30/27.2)The Phil Silvers Show (22/29.7)
(Tied withThe $64,000 Challenge)
The BrothersThe Herb Shriner ShowThe Red Skelton Show (InCOLOR)(15/31.4)
(Tied withThe Lineup)
The $64,000 Question (4/36.4)Do You Trust Your Wife?
NBCFallLocal Programming7:30The Jonathan Winters Show / 7:45Huntley-Brinkley ReportThe Big SurpriseNoah's Ark (InCOLOR)The Jane Wyman ShowArmstrong Circle Theatre/The Kaiser Aluminum HourBreak the $250,000 Bank (InCOLOR)
SpringPanic!
Summer7:30The Andy Williams andJune Valli Show / 7:45Huntley-Brinkley ReportSummer PlayhouseThe Nat King Cole Show

NOTE: On March 5, 1957, the suspense dramaPanic! replacedNoah's Ark, aJack Webb production, on the NBC schedule.

On NBC,Summer Playhouse was a summeranthology series made up of reruns of episodes of other anthology series.

Wednesday

[edit]
Network7:00 PM7:30 PM8:00 PM8:30 PM9:00 PM9:30 PM10:00 PM10:30 PM
ABC7:00Kukla, Fran and Ollie / 7:15John Daly and the NewsDisneyland (13/31.8)
(Tied withThe Millionaire)
Navy LogThe Adventures of Ozzie and HarrietFord TheatreThe Wednesday Night Fights
CBSFall7:00 Local / 7:15Douglas Edwards with the NewsPick the WinnerThe Arthur Godfrey Show (Sporadically inCOLOR, formerly asArthur Godfrey and his Friends)The Millionaire (13/31.8)
(Tied withDisneyland)
I've Got a Secret (7/32.7)
(Tied withGunsmoke)
The United States Steel Hour/The 20th Century Fox Hour
NovemberGiant Step
SummerMy Friend FlickaThe Vic Damone Show
NBCLocal Programming7:30Coke Time with Eddie Fisher / 7:45Huntley-Brinkley ReportThe Adventures of Hiram HollidayFather Knows BestKraft Television Theatre (InCOLOR)This Is Your LifeTwenty-One

Note: On CBS,Pick the Winner aired as an interim U.S. election coverage series in September and October from 7:30 to 8 p.m. It previously had aired in1952.

Thursday

[edit]
Network7:00 PM7:30 PM8:00 PM8:30 PM9:00 PM9:30 PM10:00 PM10:30 PM
ABCFall7:00Kukla, Fran and Ollie / 7:15John Daly and the NewsThe Lone RangerCircus TimeWire ServiceOzark Jubilee
DecemberAir Time '57Local Programming
WinterThe Danny Thomas ShowBold Journey
SpringTelephone Time
SummerCowtown RodeoCompass/Industries for AmericaFocus
CBS7:00 Local / 7:15Douglas Edwards with the NewsSergeant Preston of the YukonThe Bob Cummings ShowClimax! (26/28.9)
(Tied withWhat's My Line?) (InCOLOR)
/Shower of Stars (once a month) (InCOLOR)
Playhouse 90
NBCFallLocal Programming7:30The Dinah Shore Show / 7:45Huntley-Brinkley ReportYou Bet Your Life (17/31.1)Dragnet (11/32.1)The People’s ChoiceThe Ford Show (19/30.7)Lux Video Theatre (InCOLOR)
Summer7:30The Andy Williams and June Valli Show / 7:45Huntley-Brinkley Report

Note: On ABC,Compass andIndustries for America shared the 9:30–10:00 p.m. time slot from June to July 1957.Compass aired only in markets where the local affiliate did not choose to air local programming.Industries for America continued to air in the time slot until September 1957.

Friday

[edit]
Network7:00 PM7:30 PM8:00 PM8:30 PM9:00 PM9:30 PM10:00 PM10:30 PM
ABCFall7:00Kukla, Fran and Ollie / 7:15John Daly and the NewsThe Adventures of Rin Tin TinThe Adventures of Jim BowieCrossroadsTreasure HuntThe ViseThe Ray Anthony Show
SpringThe Ray Anthony ShowDate with the Angels
SummerThe Big Beat
CBSFall7:00 Local / 7:15Douglas Edwards with the NewsMy Friend Flicka (through February 1)The West Point StoryDick Powell's Zane Grey TheatreCrusaderSchlitz Playhouse (formerlySchlitz Playhouse Of Stars)The Lineup (15/31.4)
(Tied withThe Red Skelton Show)
Person to Person
WinterMr. Adams and Eve
NBCFallLocal Programming7:30Coke Time with Eddie Fisher / 7:45Huntley-Brinkley ReportThe Life of Riley (Sporadically inCOLOR)The Walter Winchell ShowThe Joseph Cotten Show (formerly known asOn Trial)The Big Story10:00Gillette Cavalcade of Sports / 10:45Red Barber's Corner (InCOLOR) / 10-11:00The Dinah Shore Chevy Show (once a month)
SpringBlondie
SummerThe Big Moment
DMNFallLocal ProgrammingEthel Barrymore TheatreLocal Programming
WinterLocal Programming

Note: On CBS,Mr. Adams and Eve premiered on January 4, 1957.

Saturday

[edit]
Network7:00 PM7:30 PM8:00 PM8:30 PM9:00 PM9:30 PM10:00 PM10:30 PM
ABCFallLocal ProgrammingFamous Film FestivalLawrence Welk's Dodge Dancing PartyMasquerade PartyLocal Programming
SummerThe Billy Graham Crusade
CBSFallBeat the ClockThe BuccaneersThe Jackie Gleason Show (29/27.6)The Gale Storm ShowHey, Jeannie!Gunsmoke (7/32.7)
(Tied withI've Got a Secret)
High Finance
DecemberLocal Programming
MarchMy Friend Flicka
AprilBeat the Clock
SummerThe Jimmy Dean Show
NBCFallLocal ProgrammingPeople Are Funny (21/30.2)The Perry Como Show (9/32.6) (InCOLOR)Caesar's HourThe George Gobel ShowYour Hit Parade (InCOLOR)
SummerThe Julius LaRosa Show (InCOLOR)The George Sanders Mystery TheaterDollar a SecondEncore TheatreAdventure Theater
Follow-upVariousDollar a Second

Notes: On NBC,Saturday Color Carnival (COLOR) aired as a monthly series, 9:00–10:30 p.m. The 1957 version of the NBC summer seriesEncore Theatre consisted of reruns of episodes ofFord Theatre.

By network

[edit]

ABC

[edit]

Returning Series


New Series


Not returning from1955–56:

CBS

[edit]

Returning Series


New Series


Not returning from1955–56:

DuMont

[edit]

New series


Not returning from 1955-56

NBC

[edit]

Returning Series


New Series


Not returning from1955–56:

Note: The * indicates that the program was introduced in midseason.

References

[edit]
  1. ^abCastleman, H. and Podrazik, W. (1984)The TV Schedule Book: Four Decades of Network Programming from Sign-on to Sign-off. McGraw-Hill. pg 79-85.ISBN 0-07-010277-5
  2. ^Castleman, Harry; Walter J. Podrazik (1982).Watching TV: Four Decades of American Television. New York: McGraw-Hill. pp. 109–115.ISBN 0-07-010269-4.
  3. ^Brooks, Tim & Marsh, Earle (2007).The Complete Directory to Prime Time Network and Cable TV Shows (9th ed.). New York: Ballantine. p 1681.ISBN 0-345-31864-1.
  4. ^Highest-rated series is based on the annual top-rated programs list compiled byNielsen Media Research and reported in: Brooks, Tim & Marsh, Earle (2007).The Complete Directory to Prime Time Network TV Shows (9th ed.). New York: Ballantine.ISBN 978-0-345-49773-4.
  • McNeil, Alex.Total Television. Fourth edition. New York: Penguin Books.ISBN 0-14-024916-8.
  • Brooks, Tim & Marsh, Earle (1964).The Complete Directory to Prime Time Network TV Shows (3rd ed.). New York: Ballantine.ISBN 0-345-31864-1.
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