The1928Victorian Football Association season was the 50th season of theAustralian rules football competition. The premiership was won by theCoburg Football Club, after it defeatedPort Melbourne by seven points in the final on 8 September. It was the club's third VFA premiership, achieved in only its fourth season of senior competition, and was the third in a sequence of three premierships won consecutively from 1926 until 1928.

After six seasons with limited on-field success,Geelong's supporter base had become very low, and its gate takings were unable to cover both running costs and the travel expenses of visiting teams. As such, the Association excluded Geelong from its senior ranks after the 1927 season, and sought applications from Melbourne-based replacements.^[1]

The Association elected to admit theYarraville Football Club from theVictorian Junior Football Association into its senior ranks. Yarraville had been a leading junior club was located in a strong industrial area, and was expected to attract former fans of the nearbyFootscray Football Club who had rejected the club after it joined the League in 1925. After being admitted, but prior to the season, Yarraville amalgamated with neighbouring club Kingsville, which was also a leading club in the V.J.F.A – Kingsville had beaten Yarraville in the 1927 V.J.F.A. section Grand Final.^[2][3] The other application to be seriously considered was from theSandringham Council, which intended to establish a new senior club in its suburb, which was experiencing strong population growth at the time; but its attempts to join were ultimately hampered by the lack of a suitable home venue, after it was refused permission to fence theBeach Oval.^[4] TheKew Football Club from the V.J.F.A. was also considered.^[5]

The Victorian Junior Football Association, which had been affiliated with the V.F.A. since 1924, was reduced in size to ten teams, each of which was affiliated with a V.F.A. senior club and served as its second eighteen – and therefore effectively served for the first time as a dedicated Association seconds competition.^[6] It retained the V.J.F.A. name until 1932, when it formally became the V.F.A. second eighteens.^[7]

After having used theMotordrome for the previous three years, the Association staged each of its finals on different neutral Association ground.^[8]

The home-and-home season was played over eighteen rounds, with each club playing the others twice; then, the top four clubs contested a finals series under theamendedArgus system to determine the premiers for the season.

• Frank Plant (Coburg) was the leading goalkicker, with 71 goals in the home-and-home season and 78 goals overall.^[9][12]
• Frank Smith (Prahran) won theRecorder Cup as the Association's best and fairest, polling seven votes. J. Lawn (Camberwell) was second with six votes;Frank Seymour (Northcote),Roy McKay (Williamstown), L. Carroll (Brighton) and H. Bridgierd (Preston) were all equal-third with four votes apiece.^[10]
• TheVictorian Junior Football Association premiership, serving as the Association's seconds premiership, was won byCoburg. Coburg 4.5 (29) defeatedPort Melbourne 1.9 (15) in the Grand Final on 15 September at theCoburg Cricket Ground.^[13]

• The two home-and-home matches were replayed during the season. On each occasion, a timekeeping error resulted in the match being played over less than the required duration:
  • In the opening round – andYarraville's first ever senior game – Yarraville 10.12 (72) defeated Camberwell 8.17 (65).^[2] Camberwell protested that the timekeepers had called an end to the final quarter ten minutes early, so the result was nullified.^[14] The replay was held on Monday 4 June (King's Birthday holiday), and Yarraville 11.12 (78) defeated Camberwell 8.15 (63).^[15]
  • Then, on King's Birthday holiday,Brunswick 13.8 (86) defeatedBrighton 8.16 (64).^[15] Brighton protested that the timekeepers had called an end to the second quarter ten minutes early, and this result was also nullified.^[16][17] The replay was held on Wednesday 18 July at theMelbourne Cricket Ground, in which Brunswick 10.15 (75) defeated Brighton 10.9 (69).^[18]
• John Aikman, who had served as Association president since 1903,^[19] died after a long illness on 29 July.^[20] He was formally replaced the following year byJ. J. Liston, who was elected at theannual general meeting in February 1929.^[20]

• List of VFA premiers

• Victorian Football League seasons
• 1928 in Australian rules football

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