 Logo used since 2025 | |
| Country | Australia |
|---|---|
| Broadcast area | Sydney,Melbourne,Brisbane,Adelaide,Perth,Darwin,Regional QLD,Northern NSW & Gold Coast,Southern NSW & ACT,Griffith,Broken Hill,Regional VIC,Tasmania,Eastern SA,Spencer Gulf,Central Australia,Regional WA |
| Network | Network 10 |
| Programming | |
| Language | English |
| Picture format | 576iSDTV (Regional areas excludingRemote Eastern/ 1080iHDTV (Metro areas, some regional areas andRemote Eastern/ |
| Ownership | |
| Owner | Paramount Networks UK & Australia (Paramount Skydance Corporation) |
| Parent | Network Ten Pty Limited |
| Sister channels | |
| History | |
| Launched | 26 March 2009; 16 years ago (2009-03-26) |
| Replaced | 10 HD (HD channel space; 2007–2009, later relaunched on 2 March 2016) |
| Replaced by | 10 Comedy (One SD) |
| Former names |
|
| Links | |
| Website | 10 |
| Availability | |
| Terrestrial | |
| Freeview 10 metro (virtual) | 12 |
| Freeview 10 Northern NSW & Gold Coast (virtual) | 51 |
| Freeview Seven Spencer Gulf SA/Broken Hill NSW (virtual) | 52 |
| Freeview 10 Regional QLD, Southern NSW & ACT, Regional Victoria, 10 Tasmania (virtual) | 53 |
| Freeview WIN/Seven Regional WA (virtual) | 50 |
| Streaming media | |
| 10 | |
10 Drama is an Australianfree-to-air digital television multichannel owned byNetwork 10. It originally launched on 26 March 2009 asOne HD with a focus on broadcasting sports-based programming and events, but rebranded toOne in April 2011 to include more scripted and adventure-based programming aimed at males between the ages of 25 and 54.[1] As of October 2018, the channel now primarily broadcasts dramatic programming.
The channel commenced broadcasting asOne HD on 26 March 2009 at 7.00pm in Melbourne (due to live coverage of theAustralian Football League) and at 7.30pm in Sydney, Brisbane, Adelaide and Perth.[2] The channel, owned byNetwork 10, featured nonstop sport content including live sport, sports documentaries and sports-themed movies.[3]
One initially broadcast inhigh definition on digital channels 1 and 11 with astandard-definition simulcast on digital channel 12 known asOne SD orOne Digital.[4][5] At launch, One replaced the previousTen HD service and a standard-definition simulcast of Ten HD called TenSD2.[5]
One HD began broadcasting on Macquarie Media Group's owned and operated Southern Cross Ten regional television stations on digital channel 50 at 7.00pm on 2 July 2009.[6][7] Tasmania did not broadcast it until 30 July 2009,[8] and Mildura did not broadcast it until 1 December 2009.[9]
The simulcast on digital channel 11 was later reallocated for Ten's standard-definition digital multichannelEleven (now 10 Comedy) on 15 December 2010 in preparation for its launch on 11 January 2011. As a result, the channel's high definition simulcast was moved to channel 12, replacing the standard-definition simulcast.
In 2011, the channel began to dilute its all-sport format to include adventure-themed reality programming such asIce Road Truckers andBlack Gold, and a weekly feature-length movie or documentary, usually, but not limited to, a sporting theme. In April 2011, it was revealed that the channel would shift to a more broad general entertainment channel aimed towards a younger male demographic, whilst still featuring sports programming.[10]
It was confirmed on 4 April 2011 that due to unsupportable overheads associated with running the station as an "all-sport" channel, One HD would begin to air more general entertainment programming alongside sport, particularly shows aimed at an older male audience and would also be rebranded asOne. The changes were intended to make the channel a greater competitor against7mate, which has a similar scope,[11][12] and took place on 8 May 2011.[13]
One's updated schedule included factuals such asEverest: Beyond the Limit,Extreme Fishing with Robson Green,Airline,Long Way Round,Ice Road Truckers,An Idiot Abroad,Cops, dramas such asTerriers,Lights Out,Sons of Anarchy,Burn Notice,Breakout Kings andPsych and films such asThe Last King of Scotland,28 Weeks Later,Babylon AD,Jarhead,Pitch Black,Doom,Hitman andThe Manchurian Candidate.
As a result of the revival of10 HD on 2 March 2016, the channel was reduced to standard definition.[14][15]
On 31 October 2018, One relaunched as 10 Boss, as part of a larger rebranding of Network Ten. Chief content officer Beverley McGarvey described "Boss" as reflecting an overall "attitude" in its programming, exemplified by a focus on characters with "bold" personalities or could be reasonably described as being a "boss" (such asJudge Judy). 10 Boss primarily targets viewers over the age of 40, and focuses primarily on dramas (such asMadam Secretary andNCIS).[16][17][18][19]
On 10 December 2018, the channel was renamed 10 Bold, due totrademark conflicts withFairfax Media (which had completed its merger withNine Entertainment Co.) and theAustralian Financial Review publicationBoss. A press release promoting the rebranding acknowledged the conflict, describing the change as being an "early Christmas present toNine", and quipping that "it's better to be bold than bossy".[20][21]
On 5 June 2024, it was announced that the channel would rebrand as 10 Bold Drama on 12 June 2024, as part of a rebranding of Bold and Peach to include their main genres in their names.[22]
On 30 June 2025, the channel rebranded from 10 Bold Drama to simply10Drama, removing the BOLD branding after seven years following its introduction, in 2018 alongside 10 Peach.[23][24]
The channel targets a broad range of viewers, broadcasting programs from Australia, New Zealand, the United Kingdom, Canada, and the United States, and complementing existing programming on Network 10. Programs aired on the channel are scripted and adventure-based programming aimed at males between the ages of 25 and 54, mix of genres, including reality, lifestyle, drama, classic sitcoms from the 60s, 70s and 80s, comedies, live sport and action films.
In 2008, prior to the channel launching, Ten secured the rights for both the2010 &2014 editions of theCommonwealth Games,[26] simulcasting on the channel. For the 2010 games inDelhi, it was also shared withFoxtel.[27]
On 17 March 2009, theAustralian Swimming Championships was broadcast on Ten HD before the launch of the channel on 26 March 2009 showing Live in 2009 until 2015, when theSeven Network secured a nine-year deal withSwimming Australia.[28]
The channel had previously showedNASCAR, between 2010 and 2014 airing both Sprint Cup and Nationwide Series highlights. Every NASCAR Sprint Cup race was shown live between 2011 and 2014.
In October 2011, it was confirmed that theNational Basketball League games would be delayed.[29] During the 2012–13 season, some Friday night games were shown live on the channel at 9.30pm. Live Sunday games returned to 10 at 2pm.
By March 2012, sport was very much a secondary focus of 10 Bold. Sport is only shown when it clashes with 10's regular programming or as HD simulcast when it airs on 10. Moto GP races airs only on 10 Bold except for the Australian GP round which airs on 10 as well as 10 Drama as HD simulcast. F1 qualifying is shown on 10 Bold live while 10 replays later on.
The channel broadcastFormula One Grand Prix every qualifying session shown live with a half-hour preview, rights were held till 2015, including IPTV rights from 2011 to 2015[30] and from 2015 onwards Formula One showed a 1-hour highlight package at 9.30pm Mondays on One that aren't live onNetwork Ten while continuing with a simulcast ontenplay.[31]
10 Drama broadcastMoto GP every race live (qualifying in highlights only from 2014 onwards) from 2010 till 2014, then from 2015 to 2016. Moto2 and Moto3 and MotoGP will be shown on the Australian Motorcycle Grand Prix round only on Ten.[citation needed]
In 2016, the channel showed highlights for every round ofSuper Rugby every Sunday morning and replays of every Wallabies Test at around midday,[32] that was previously shown on TEN from The Rugby Championship and Spring Tour.
In May 2021, it was announced thatNetwork 10 would have rights to the A-Leaguesmen's andwomen's competition, with all games being streamed on 10's paid streaming service Paramount+ and women's games to be shown for free on 10play.[33] The current 2024–25 season, two A-League men games will be shown on 10 Drama every Saturday week.
10 Drama is available in1080ihigh definition from the network's five metropolitanowned-and-operated stations,TEN Sydney,ATVMelbourne,TVQBrisbane,ADSAdelaide, andNEWPerth and it's regional owned and operated stations,GLV/BCV in RegionalVictoria,CTC in SouthernNew South Wales/Australian Capital Territory,TNQ in RegionalQueensland andNRN in NorthernNew South Wales.
It is also available in regional Australia in576i standard definition fromSeven West Media's owned-and-operated stations,SGS/SCN in Spencer Gulf and Broken Hill.WIN Television through its owned-and-operated stations,MGS/LRS in eastern South Australia, andMDN inGriffith and theMIA. Digital joint-venture stations,TDT inTasmania,WDT in regionalWestern Australia,DTD inDarwin, andCDT in Central Australia (including remote NT, QLD, NSW and SA) also broadcast 10 Drama but in1080ihigh definition just like 10 Drama in 10'sO&O stations.
Due to the relaunch of10 HD on 2 March 2016, the channel was reduced to a standard-definition television channel in metropolitan areas[14][15] for 5 years until 23 September 2021 at 6am when it switched back to a high-definition channel.[34][35]
One was available toFoxtel cable subscribers via its HD+ package, and One SD was available on its basic cable service when it was broadcast.[36]
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TEN Network Holdings' two-year experiment with digital sports channel One is expected to come to an end in coming weeks when it is revamped as a broader entertainment offering aimed at younger men.
Ten announced today that One, which hit television screens in March 2009, would be relaunched from May 8 with a Monday to Friday line-up featuring general entertainment programs designed to appeal to males aged between 25 and 54.
CHANNEL 10, keen to stamp itself as Australia's premier network for sport, has splashed in the vicinity of $30 million on the broadcast rights for the 2014 Glasgow Commonwealth Games.
But with One HD showing the match only on delay, starting at nearly 11pm, he had to make do watching on the internet.
FOX Sports will also show another 10 Formula 1 races, with Network TEN broadcasting a 60-minute highlights program of each of those races on ONE at 9.30pm on the Monday night following the event.
