| 1: Nenokkadine | |
|---|---|
 Theatrical release poster | |
| Directed by | Sukumar |
| Screenplay by | Jeremy Zimmerman |
| Story by | Jakka Hariprasad Sukumar |
| Dialogue by | Arjun Y. K. Thota Srinivas |
| Produced by | Ram Achanta Gopichand Achanta Anil Sunkara |
| Starring | Mahesh Babu Kriti Sanon |
| Cinematography | R. Rathnavelu |
| Edited by | Karthika Srinivas |
| Music by | Devi Sri Prasad |
Production company | 14 Reels Entertainment |
| Distributed by | Eros International |
Release date |
|
Running time | 177 minutes (theatrical version) 157 minutes (trimmed version) |
| Country | India |
| Language | Telugu |
| Budget | ₹60–70 crore[2] |
1: Nenokkadine (transl. 1: I am alone) is a 2014 IndianTelugu-languagepsychologicalaction thriller film[3] directed bySukumar. Produced by 14 Reels Entertainment and distributed byEros International, the film starsMahesh Babu in the lead role alongsideKriti Sanon (in her film debut),Nassar,Pradeep Rawat andKelly Dorji. The story follows Gautham, a rock musician suffering fromschizophrenia[a] and missing 25 percent of his brain'sgrey matter, as he embarks on a quest to find his parents with the help of his girlfriend, Sameera, a journalist.
Sukumar began working on the film's script after completing100% Love (2011), using a bus driver's tale about a boy claiming his parents were murdered on his bus as the foundation.1: Nenokkadine features cinematography byR. Rathnavelu and editing by Karthika Srinivas. The music was composed byDevi Sri Prasad.Principal photography commenced in April 2012 and concluded in October 2013. Filming took place in various locations includingLondon,Belfast,Bangkok, and Indian cities such asHyderabad,Mumbai,Goa,Chennai, andBangalore. Produced on a budget of ₹60–70crore, it was the most expensive Telugu film at the time of its release.
1: Nenokkadine was released on 10 January 2014 across approximately 1,500 screens during theSankranti festival season. The film received mixed reviews, with praise directed towards its music, cinematography, action sequences, and Mahesh Babu's performance. However, the complexity of the screenplay and its length garnered criticism. The film eventually became a box office failure. It won three awards from eight nominations at the4th SIIMA Awards and two awards at the 11thCineMAA Awards. Over time, the film was reevaluated and gained acult following for its unique narrative, technical finesse and Babu's outstanding performance.[6] It was also listed amongFilm Companion's "25 Greatest Telugu Films of the Decade."[7]
Gautham is aschizophrenic[a]rock musician who is missing 25% of hisgrey matter. He hallucinates a mysterious person he believes is one of the three murderers of his parents. As a child, Gautham was convinced that he was an orphan and assumed that his parents were dead; he does not remember their names or what they looked like. At one of his concerts, Gautham sees one of the three men and chases him. Sameera, a journalist at the concert, films Gautham fighting his imaginary opponent. Gautham surrenders to the police after "killing" the man, confessing that he killed three men: one inBelfast, one inPune, and one just now inHyderabad. He is released from custody after Sameera broadcasts the video on television.
According to the psychiatrist, if Gautham can hallucinate a person other than the three men, he can be treated. Gautham goes toGoa on vacation. Sameera stalks him, convincing him that two people are stalking him: a journalist who wants to interview him (imaginary), and a person claiming to be his fan (real). Gautham begins to fall in love with Sameera. He saves her from a group of people trying to murder her; on an isolated island together, Gautham learns the truth behind the fourth imaginary person and writes Sameera off as a disturbed journalist. By the time he learns about Sameera's intentions, she has left for Hyderabad; Gautham pursues her. In Hyderabad, Gautham accidentally spoils Sameera's birthday plans, infuriating her.
Although he is convinced that he has made an enemy to cope with being an orphan, a mysterious person tries to kill Sameera, but Gautham saves her. Sameera learns that the mysterious person is Antonio Rosarius (one of the people behind Gautham's parents' death), a Goa-based crime boss who wants to kill her because she tried to expose the presence ofhydrogen cyanide in seeds sold by Rosarius' company, AG1. Gautham meets Rosarius in the lobby of Sameera's office building. Assuming that he is an illusion, he shoots Rosarius dead. By the time Gautham realizes Rosarius is really dead, and learns that his parents were really murdered. He catches an aged taxi driver who was stalking him (another of the three men he imagined), and discovers that Rosarius, along with anNRI in London, killed his parents; his father gave a bag to the taxi driver to deliver to Gautham.
In the bag is an oldRubik's Cube, a key, and a British coin. Gautham and Sameera leave for London, where they and their driver, Gulaab Singh, escape from a murder attempt; Gautham's manager, Michael, is killed. The Rubik's Cube, when solved a certain way, reveals a safe deposit box number in which Gautham finds a preserved rice sample. After escaping another murder attempt in a parking lot, he eludes the police and the two men with Sameera and Singh's help. One of the men, a fan, seeks revenge for his father (one of the other murderers, according to the aged taxi driver), who was killed by Gautham in Belfast when he performed there. Gautham learns that the aged taxi driver he met previously is a businessman and the murderer; the person hit by the businessman's car in Gautham's presence was the actual, innocent taxi driver.
Gautham and the businessman confront each other. The businessman reveals that he and Gautham's father were also successful businessmen. Gautham's father and the businessman were best friends and worked in the same company, Sinto 1. They worked on cultivatingGolden rice, a variety that could grow in any weather. When Gautham's father refused to sell it in favor of distributing it globally for free, the businessman and Rosarios killed his parents. When he refuses to tell Gautham about his parents, Gautham kills him. On his way to the airport, Gautham passes the school he had attended in his childhood and hears children singing a rhyme. It reminds him of a similar rhyme he learnt from his mother, and he remembers his way back to his house. At his house (adilapidated villa), Gautham finds a photo of his parents, Chandrasekhar and Kalyani. He later introduces the rice variety at a global convention as "the second green revolution", and the film ends with Gautham standing in his field of golden rice.
After completing100% Love (2011),Sukumar began working on apsychological thriller withMahesh Babu in mind as the protagonist because he felt that Babu had universal appeal. An incident in which a bus driver talked about a young boy who said that his parents were murdered on his bus became the story's base.[8] Babu met Sukumar on the set ofBusinessman (2012) inGoa, and listened to the script for 25 minutes. Although Sukumar could not describe the story well in the noisy restaurant, Babu agreed to appear in the film within half an hour.[9] Sukumar worked on1: Nenokkadine's script for two months,[10] and considered it his dream project.[11]
Ram Achanta, Gopichand Achanta and Anil Sunkara of 14 Reels Entertainment, who produced Babu'sDookudu (2011) andAagadu (2014), agreed to produce1: Nenokkadine after hearing the script. Asked about his frequent collaboration with them, Babu said that Sukumar clearly indicated the risk of budget escalation and longer production and said that he and Sukumar could be viewed as criminals if it was produced by someone else.[9] Sunil Lulla and Andrew Hefferman were credited as co-producers, and Koti Paruchuri was its executive producer.[12] The film, introduced on 12 February 2012 inHyderabad,[13] received its title in May 2013.[14]
Babu agreed to be fit and healthy, since the film emphasised action scenes.[9] He followed a 12-week Dynamic Transformation Plan (DTP) supervised by Kris Gethin, developing his abdominal muscles and losing weight.[17] Babu then followed a Yoda Three Training regime (Y3T), supervised by Neil Hill, further developing his muscles.[18] His stylist, Ashwin Malwe, said that his appearance and style would be "sophisticated and classy" in the film.[19] Sukumar had Babu wear eyeglasses, since the director felt that audiences tended to consider a bespectacled character to be perfectionistic and positive, and the actor's hairstyle was changed.[10]
Tamannaah was considered for the female lead, since the producers were impressed with her performance in100% Love.[20] She declined the offer, citing scheduling conflicts,[21] and the Producer's Council told her not to sign for any new films until she completed her current assignments. After auditioning two actresses, Sukumar choseKajal Aggarwal in March 2012 as the female lead.[15] She was replaced byKriti Sanon in October 2012, due to scheduling conflicts.[16] Sanon was signed forHeropanti (2014) after completing one shooting schedule for1: Nenokkadine, and divided her time between the films.[22] Sanon, who was involved in several action scenes filmed on the sea, was apprehensive about a scene in which Babu took her from a yacht since she did not know how to swim.[23]
Babu's seven-year-old son, Gautham Krishna, was chosen to play the younger version of the protagonist in his Telugu cinema debut.[24] According to Sukumar, Gautham looked like the actor did as a child.[25] When the director approached Babu and his wife,Namrata Shirodkar, Gautham Krishna was only six and they were apprehensive. His introduction scene was filmed silently byPeter Hein, since the boy was afraid of gunfire.[26]Nassar,Pradeep Rawat,Kelly Dorji,Sayaji Shinde andAnu Hasan andVikram Singh were cast in other supporting roles.[27][28]Naveen Polishetty played a supporting role as the son of Pradeep Rawat's character in the film.[29]
Jacqueline Fernandez was approached to perform anitem number in the film, but the producers failed to make a deal and instead signedSophie Choudry after seeing her performance in "Aala Re Aala" fromShootout at Wadala (2013). For her first Telugu song, Choudry joined the film's set in September 2013.[30] Sukumar said about the item number, "It's a superstar's film and it should reach all. Item numbers are common these days, and people expect to see them. The situation was that Babu had to go to a pub to get information about the person he was looking for. So there was an occasion to put in an item number".[8]
R. Rathnavelu, who collaborated with Sukumar onArya (2004) andJagadam (2007), was the film's director of photography in his return to Telugu cinema after seven years.[31] Rathnavelu called the film "more challenging aesthetically" and compared it toEnthiran (2010), which he considered his technically toughest film.[32] He created the film's visual style in a week[2] with a variety of cameras, such as Red Epic, Body Rigs, Doggies and an underwater scuba camera. For the climaxes, Rathnavelu shifted from chrome to black-and-white to full colour in synchronisation with the story's mood.[33]
Rathnavelu had to address the protagonist's mood swings and hallucinations, replicating scenes with minor differences.[32] The film was shot in locations with a variety of climates, and new technical crews were hired in those places. Sukumar said, "We looked at world technicians and saw their work and can use whatever we learnt" and called it a "new yet learning experience" [sic].[8]
Sukumar's usual composer,Devi Sri Prasad, was chosen for the film's soundtrack and score in Prasad's first Babu film.[34] He went through the script and discussed it with Sukumar, who felt that Prasad translated his vision in thebackground score.[8] Prasad finished re-recording the film's second half in four days.[35] Eleven-year-old journalist Smrithika Thuhina's father was an associate director of the film, and Prasad emailed him the rhyme's tune with several stills from the scene; his daughter wrote the lyrics for the rhyme.[36] P. Madhusudhan Reddy was the film'saudiographer.[12]
Peter Hein choreographed1: Nenokkadine's action sequences,[8] andPrem Rakshith choreographed its songs.[37] Jakka Hari Prasad andPalnati Surya Pratap worked on the film's story, and Y. K. Arjun, Thota Srinivas and Potluri Venkateswara Rao developed the script.[12] Jeremy Zimmerman was credited with the screenplay, assisted by Sunil Madhav.V. Srinivas Mohan was1: Nenokkadine's visual-effects producer[12] and R. C. Kamalakannan and Adel Adili's visual-effects company, Makuta, worked on the film.[citation needed]Karthika Srinivas was its chief editor, assisted by Siva Saravanan.[12]
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Principal photography began on 23 April 2012, with the filming of "Who R U?" featuring Babu and Aggarwal supervised byPrem Rakshith on a set atAnnapurna Studios in Hyderabad.[39][40] Six hundred models performed in the song, and about 2,000 people participated in the shoot. After its completion, an action sequence was filmed.[41] The first shooting schedule wrapped up, and Babu returned to the set ofSeethamma Vakitlo Sirimalle Chettu (2013).[42] The second schedule began on 31 May 2012 on house and colony sets atSaradhi Studios in Hyderabad, including scenes with Babu and others.[43] Scenes of Babu at the police station were also part of the schedule.[44]
Since the actor had allotted a block of time toSeethamma Vakitlo Sirimalle Chettu,1: Nenokkadine's filming was delayed. When the former neared completion, he resumed work on1: Nenokkadine in late September 2012 in Hyderabad.[45] Filming continued inGoa in mid-October, after a four-month hiatus,[46] and a song with Babu and others was filmed in late October. The Goa schedule wrapped up on 1 November, with half the filming completed.[47] Babu took a break to promoteSeethamma Vakitlo Sirimalle Chettu, returning to the set on 23 January 2013.[48] The next shooting schedule, which began on 18 March, lasted for three weeks.[49] Night scenes focusing on Babu and others were filmed inKukatpally in mid-April.[50]
The next schedule, which began on 18 June, filmed in London and Belfast for 60 days.[51] At the Causeway Pictures studio inNorthern Ireland,1: Nenokkadine was the first Telugu film shot in Belfast.[38] Hollywood stunt co-ordinator Conrad Palmisano supervised stunts by Babu and others.[52] Rathnavelu called the action scene in a London car park "one of the most satisfying" things he had ever done. The scene takes place during a power failure, with the headlights of motorcycles chasing the protagonist the only sources of light. To film the scene, Rathnavelu usedLED lamps and three torchlights; smoke was pumped into the air to create a backdrop.[53] When scenes were filmed on one of London's three main bridges, traffic was stopped on both sides of the bridge for more than eight hours.[11][54]
After London, filming continued inBangkok in August 2013[55] and in Hyderabad in September; some scenes were filmed in and nearBanjara Hills.[56] The last shooting schedule began in Bangkok in early October 2013, with action scenes supervised by Peter Hein.[57] The remaining dialogue scenes were filmed inBangalore in mid-October 2013.[58] They were finished by late November, and the last song was filmed inMumbai.[59] Principal photographywrapped in late December 2013.[citation needed]
The film's five-song soundtrack was composed bySukumar's usual collaboratorDevi Sri Prasad, with lyrics byChandrabose.[60]Lahari Music acquired its marketing rights for₹1 crore, which is a record for a Telugu film.[61] The soundtrack album was released on 21 December 2013 with a promotional event atShilpakala Vedika inHyderabad.[62] The event, watched by 14,500 people, was shown live in 24 theatres acrossAndhra Pradesh andTelangana and was the first Indian soundtrack release event shown live in theatres.[63][64] The audio received a positive response from critics.[65][66]
1: Nenokkadine was released globally on 10 January 2014 on about 1,500 screens,[54] around the same time asYevadu (which was released two days later).[1] The film was Babu's third consecutive release during theMakar Sankranti festival season, followingBusinessman in 2012 andSeethamma Vakitlo Sirimalle Chettu in 2013.[67]Eros International acquired its global distribution rights for₹72 crore, and it was released and distributed by 14 Reels Entertainment.[68]1: Nenokkadine was released on 900 screens across Andhra Pradesh and Telangana. Including multiplexes, 108 screens were booked in Hyderabad[citation needed] and there were 600 screenings on the film's release day.[69] It broke the record held byAttarintiki Daredi (2013), which had been released on 100 screens in Hyderabad.[citation needed] 14 Reels Entertainment released the film inAuro 11.1 cinema audio format, supported byBarco.[70]
Karnataka distribution rights were sold to RNR Films, who had distributedDookudu in the state, for₹45 crore.[citation needed]1: Nenokkadine was released on about 200 screens overseas, a record for a Telugu film.[71] In addition to theUnited States and theUnited Kingdom, the film was released inAustralia, theNetherlands,Switzerland,Malaysia andGermany; it was the first Telugu film released inUkraine.[72] When reaction to the film's length was mixed, the producers reduced its running time from 169 to 149 minutes.[73] The film was dubbed inHindi as1: Ek Ka Dum.[74]
Amobile app was released on 27 November 2013 onGoogle Play, and later oniOS;1: Nenokkadine's first look, posters, video promos and other promotional material were released through the app. On 21 December 2013, users could download the film's soundtrack and purchase bulk pre-release tickets.[75] Its digital-media marketing was handled by Sharath Chandra, Anurag and Rohita of First Show Digital. The digital campaign placed third at the 2014 Indian Digital Media Awards in Mumbai, surpassing that forKrrish 3. It accounted for 15 percent of total promotional activity, influencing the sale of 7,500 tickets on the film's release day.1: Nenokkadine'sYouTube channel had 12 million views; onFacebook its page received 130 million views, reaching 40 million users and engaging 3.9 million people.[76]
The film's audio teaser was released on 17 December 2013, a few days before the audio launch.[citation needed] The theatrical trailer of the movie was released on 25 December 2013.[citation needed] South Indian actressSamantha Ruth Prabhu found a poster of Sanon crawling behind Babu "regressive", triggering a backlash on Facebook andTwitter from Babu's fans.[77] ActorSiddharth and filmmakerSekhar Kammula shared her view, receiving a similar response,[78][79] and filmmakerPritish Nandy said that the poster was "gross" and "regressive".[79] Sukumar later removed that sequence from the film to avoid further issues, although theCentral Board of Film Certification did not object to its inclusion.[80]
1: Nenokkadine had its global television premiere on 8 June 2014 onGemini TV,[81] with aTRP rating of 7.32.[82]
The movie received generally mixed reviews from critics.[83][84] According toThe New Indian Express, its audience was "gripped through the whole film, but not for the right reasons": "Ending with a heralding of a second 'Green Revolution' and carrying on a legacy that aims at a food Utopia, you wish the movie continued with the schizophrenia and ended in an asylum".[85] Karthik Pasupulate ofThe Times of India gave the film three out of five stars: "The [Telugu cinema] format of six songs, five fights and loads of entertainment and melodrama makes it impossible to respectably adapt racy Hollywood styled suspense thrillers".[86] Radhika Rajamani ofRediff called the film "inordinately long, with repetitive scenes and slow and sluggish narration", and a "sense of ennui set in after a point"; however, Rajamani praised the lead actors' performances.[87]Sify gave the film 2.75 out of five stars: "In1 Nenokkadine, individual sequences are cool but the same cannot be said if we see it in totality. Apart from Mahesh Babu's stunning performance, the drive of the film is completely off the track. It disappoints."[88] Suresh Kavirayani ofDeccan Chronicle gave the film 2.5 out of five stars: "To say it in a line, the film falls short of expectations and disappoints film goers, especially the fans of Mahesh Babu". Kavirayani called Rathnavelu's cinematography its "saving grace", praising the lead pair's performances.[89]
Sangeetha Devi Dundoo ofThe Hindu wrote, "How often do we get to watch a Telugu film where the audience, along with the protagonist and supporting characters, is also required to think and distinguish between events unfolding in real and imaginary spaces?" and called1 Nenokkadine a "visually stunning" film.[90] Sridhar Vivan ofBangalore Mirror gave the film 3.5 out of five stars: "As the film tries out a refined or reformed revenge saga, it needs to be seen whether1 Nenokkadine works at the box office. If it does, it is a good sign for Telugu cinema".[91] A. S. Sashidhar ofThe Times of India wrote, "The first half of1: Nenokkadine is good and will keep you wanting for more. The story has a few interesting twists and turns, in the second half too to keep the audience glued to the screen", and Sukumar "should be commended for superb attempt in choosing to make a film that has not been explored in Telugu movies".[92]
| Ceremony | Category | Nominee | Result | Ref. |
|---|---|---|---|---|
| 62nd Filmfare Awards South | Filmfare Award for Best Female Playback Singer – Telugu | Neha Bhasin (for "Aww Tuzo Mogh Korta") | Nominated | |
| 4th South Indian International Movie Awards | SIIMA Award for Best Actor (Telugu) | Mahesh Babu | Nominated | |
| SIIMA Award for Best Cinematographer (Telugu) | R. Rathnavelu | Won | ||
| Best Dance Choreographer – Telugu | Prem Rakshith (for "You're My Love") | Nominated | ||
| Best Fight Choreographer – Telugu | Peter Hein | Won | ||
| Best Music Director (Telugu) | Devi Sri Prasad | Nominated | ||
| Best Male Playback Singer (Telugu) | Devi Sri Prasad (for "Who R U?") | Nominated | ||
| Best Female Playback Singer (Telugu) | Neha Bhasin (for "Aww Tuzo Mogh Korta") | Won | ||
| Best Female Debut (Telugu) | Kriti Sanon | Nominated | ||
| 11thCineMAA Awards | Best Actor (Jury) | Mahesh Babu | Won | |
| Special Music Award | Devi Sri Prasad | Won | ||
| 13th Santosham Film Awards | Big FM Music Award | Devi Sri Prasad | Won |
