Blend ofskin +‎influencer, equivalent toskin +‎-fluencer.

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skinfluencer (pluralskinfluencers)

1. (informal) Asocial mediacelebrity whose account focuses onskincareproducts.
   • 2019 August 17, Sarah Manavis, “Male ‘skinfluencers’ are making bank recommending you moisturisers”, inGQ‎^[1]:

     There's a growing breed of male skincare influencers – or ‘skinfluencers’ – who promote skincare regimens for men to have flawless visages.[…] Regardless of why they come to skincare, retailers are taking notice, capitalising on the work from maleskinfluencers and bringing in more of these male-focused skincare lines into stores.

   • 2020 September 4, André-Naquian Wheeler, “I Have Clear Skin, Now What? Confessions From the Other Side of Adult Acne”, inVogue‎^[2]:

     I scrolled through the Reddit SkincareAddiction forum (what an apt name) for hours, and used my “emergency” credit card to buy products I couldn’t actually afford. I watched YouTube videos of dewy, glowing “skinfluencers” to learn the molecular differences between an essence and a toner.

   • 2020 September 8, Rachel Strugatz, “The Content Creator Who Can Make or Break Your Skin Care Brand”, inThe New York Times‎^[3]:

     mr. yarbro’s ascent toskinfluencer fame began right when people started to quarantine. Real clothes and makeup went the way of indoor dining, and interest in skin care and in-home self-care soared.

   • 2023 August 6, Verity Clark, “Would you wear a cauliflower-based perfume?”, inThe Times‎^[4], London:News UK,→ISSN,→OCLC, archived fromthe original on6 August 2023:

     We've hadskinfluencers (dermatologists) and gymfluencers (PTs) but now there is a new breed of social-media savvy experts to follow. Enter the scentfluencers, a group of fragrance enthusiasts who are demystifying the, frankly often very wafty, world of scent.