The Yokohama Rubber Company, Limited (横浜ゴム株式会社,Yokohama GomuKabushiki gaisha) is a Japanese manufacturing company based inHiratsuka,Japan.[1] The company was founded and began on October 13, 1917, in a joint venture between Yokohama Cable Manufacturing andBFGoodrich. In 1969, the company expanded to theUnited States asYokohama Tire Corporation. It primarily produces tires, rims and golf equipment.
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Native name | 横浜ゴム株式会社 |
|---|---|
Romanized name | Yokohama Gomu Kabushiki gaisha |
| Company type | PublicK.K. |
| TYO:5101 | |
| Industry | Manufacturing |
| Founded | October 13, 1917; 107 years ago (1917-10-13) |
| Headquarters | , |
Key people | Masataka Yamaishi [jp] (President, Chairman of the Board) |
| Products | Tires, wheel,golf equipment |
| Brands |
|
| Revenue |  US$5.93 billion (2022) |
| US$483.69 million (2022) | |
| US$325.38 million (2022) | |
Number of employees | 27,222 (as of December 2021) |
| Website | www.y-yokohama.com |
The company has two manufacturing facilities in the United States: one inSalem, Virginia, and another inWest Point, Mississippi.[2]
History
edit- 1917 – Established inYokohama as 橫濱護謨製造株式會社 (Yokohama Rubber Manufacturing Co., Ltd.), a joint venture between 橫濱電線製造 (Yokohama Electric Cable Manufacturing Company, currentlyFurukawa Electric Co., Ltd.) andBF Goodrich Company.[3]
- 1920 – Built a factory in Hiranuma, Yokohama. Installed US-made refining equipment and manufacturing equipments. Started manufacturing rubber belts, tires, hoses, etc.[3] (At this time, tires of this company are sold in Japan under the "Goodrich" brand)
- 1929 – Built a new Yokohama Factory in Heian-cho,Tsurumi-ku, Yokohama.[3]
- 1937 – Changed the tire brand to "Yokohama".[3]
- 1942 – Built a rubber factory inSingapore.[3]
- 1943 – Built a factory inMie prefecture.[3]
- 1946 – Built a factory inMishima,Shizuoka Prefecture.[3]
- 1950 – Stocks listed on theTokyo Stock Exchange and theOsaka Securities Exchange.
- 1963 – Company name changed from 横浜護謨製造株式会社 (Yokohama Rubber Manufacturing Co., Ltd.) to 横浜ゴム株式会社(Yokohama Rubber Company, Limited).[3]
- 1964 – Built a factory inShinshiro,Aichi Prefecture.[3]
- 1969 – Established Yokohama Tire Corporation in the United States.[3]
- 1974 – Launched the Yokohama Wheel brand.[4]
- 2007 – Established Yokohama India.[3]
- In 2016 Yokohama Rubber acquired farm tire makerAlliance Tire Group for $1.18 billion.[5]
- On March 25, 2022, Yokohama Rubber announced it would be acquiring Trelleborg Wheel Systems fromTrelleborg for 2.1 billion euro ($2.31 billion), its largest acquisition to date.[5]
Sponsorship and motorsports
editFrom 2015 to 2020, Yokohama was the main sponsor ofPremier League football clubChelsea.[6]
Yokohama Tire sponsors theNBA teams theBoston Celtics and theSan Antonio Spurs.[7]
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Yokohama is the official tire supplier of theSuper Formula Championship since 2016.[8] It was the official tire supplier of theMacau Grand Prix Formula 3 race from 1983 until 2019, with an exception in 2016, whenPirelli was chosen for the tire supplier that year.[9] The company was the supplier of theWorld Touring Car Championship andWorld Touring Car Cup from 2006 until 2019.
In the United States, Yokohama was a tire supplier in theAmerican Le Mans Series, including PTG (from 2005 to 2009) andAlex Job Racing. It was the official tire supplier of theIMSA GT3 Cup Challenge.[10] It has also participated in Red Line Time Attack,Nitro Rallycross andStadium Super Trucks.[11]
Logos
editThe Yokohama Rubber logo was first displayed in theTokyo Asahi Shimbun newspaper in 1917. The company used it until 1977. Since that time, a modern logo has been used. Like the old logo, the new one is the first letter in the brand name, but the letter itself is more dynamic and expressive. A similar style logo is used by the Taiwanese tire companyNankang Rubber Tire.[12]
Yokohama Tire company logo through 1976
Yokohama Tire company logo since 1977
Nankang Rubber Tire logo
Wheels
editUnder the Yokohama Wheel brand, Yokohama Rubber Co., Ltd. began makingrims in 1974.[4] The Yokohama Wheel brand currently produces the Advan Racing wheel brand for performance and motorsport applications, the AVS brand for premium applications, and the Kreutzer brand for luxury applications.[13]
References
edit- ^"Yokohama Rubber Co to buy Alliance Tire Group for $1.2 billion".The Economic Times. March 26, 2016. RetrievedJune 17, 2020.
- ^"Made in the USA".Yokohama Tire Corporation. Archived fromthe original on November 25, 2020.
- ^abcdefghijk"沿革".横浜ゴム株式会社/The Yokohama Rubber Co., Ltd.Archived from the original on February 3, 2024,"Company History".The Yokohama Rubber Co., Ltd.Archived from the original on January 16, 2024.
- ^ab"Yokohama Wheel".yokohamawheel.jp. RetrievedMarch 7, 2023.
- ^abShizuka Tanabe (March 26, 2022)."Yokohama Rubber pursues biggest acquisition with $2.3bn Trelleborg deal".Nikkei Asia. RetrievedMarch 26, 2022.
- ^"Yokohama Rubber to become Official Shirt Partner".Chelsea Football Club. February 27, 2015. Archived fromthe original on July 3, 2017.
- ^"Yokohama continues NBA sponsorships".Modern Tire Dealer. December 30, 2008.Archived from the original on August 18, 2022.
- ^"Super Formula Series Outline".Super Formula.Archived from the original on June 6, 2017.
- ^"Yokohama Joins Macau Grand Prix 2009".Yokohama Tires. Archived fromthe original on March 14, 2012. RetrievedOctober 21, 2010.
- ^"IMSA GT3 Cup Challenge by Yokohoma".imsachallenge.com. Archived fromthe original on December 23, 2011.
- ^"Yokohama Tire Corporation Onboard as Stadium SUPER Trucks Series Sponsor".Yokohama Rubber Company. April 4, 2013. RetrievedJanuary 12, 2021.
- ^"About Yokohama Tires".Autoset. RetrievedNovember 11, 2020.
- ^"Yokohama Wheel | All Brand List".www.yokohamawheel.jp. RetrievedMarch 7, 2023.
External links
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