WIL-FM (92.3MHz) is acommercialradio station inSt. Louis, Missouri. It airs acountry musicformat and is owned byHubbard Broadcasting.^[2] The studios are on Olive Boulevard, nearInterstate 270 inCreve Coeur (with a St. Louis address).

WIL-FM is aClass C station. It has aneffective radiated power (ERP) of 100,000watts, the maximum for most stations.^[3] Thetransmitter is on Butler Hill Road near Keller Road in St. Louis, amid thetowers for other local FM and TV stations.^[4] WIL-FM usesHD Radio technology. Its HD2subchannel playsAmericana music, known as "Second Fiddle." The HD3 subchannel playsoldies and feedsFM translatorW232CR at 94.3 MHz.

WIL-FM plays a variety of country music, concentrating on the hits from the current charts and the last 25 years.^[5] WIL-FM personalities include Kasey and Marty Brooks. WIL-FM is programmed by Tommy Mattern and the music director is Marty Brooks. WIL-FM primarily competes withiHeartMedia'sKSD-FM for country listeners in St. Louis.

WIL-FMsigned on the air on July 15, 1962; 62 years ago (1962-07-15), as the FMsister station toWIL (1430 AM).^[6] In its first decade, it mostlysimulcast the AM station, which aired aTop 40 format, and were owned by WIL, Inc., a subsidiary of Balaban Stations. At the time, their studios were in Broadcasting House in St. Louis. WIL-FM was only powered at 30,000 watts, a fraction of its current output.

WIL-FM took thecall sign KFMS on March 30, 1973. After a year, it returned to WIL-FM, effective September 1, 1974.^[7] In the 1970s, WIL had switched to a personality country format, while the FM aired a more music-intensive country format, with less chatter and fewer commercials.^[8]

Over time, as more people tuned to the FM band for music listening, WIL-FM became the dominant station. Eventually, the AM station changed its call letters to KZQZ and is nowdark. WIL-FM was later acquired bySalt Lake City-basedBonneville International.

Bonneville announced its sale of WIL-FM (and 16 other stations) toHubbard Broadcasting on January 19, 2011.^[9] The sale was completed on April 29, 2011.^[10]

On January 30, 2017, WIL-FM re-branded as "New Country 92.3".^[11] On October 6, 2020, the station dropped the "New Country 92.3" branding and returned to using its call letters in its branding as "92.3 WIL".^[12]

Starting in 2012, WIL-FM'sHD2digital subchannel began airingAmericana music, calling itself "Second Fiddle". Previously, WIL-FM-HD2 was branded as "Kerosene Country", and largely had the sameplaylist as WIL-FM.

On February 18, 2020, WIL-FM signed on a third subchannel, and began airing anoldies format, branded as "My Mix 94.3." The subchannel feedsFM translatorW232CR at 94.3 MHz inAlton, Illinois.^[13]

• Official website
• WIL Radio Collection finding aid at theSt. Louis Public Library
• Facility details for Facility ID 72390 (WIL-FM) in theFCC Licensing and Management System
• WIL-FM inNielsen Audio's FM station database
• STLRadio.com - Historic information about St. Louis radio broadcasting
• Facility details for Facility ID 144705 (W232CR) in theFCC Licensing and Management System
• W232CR at FCCdata.org