Sony Mobile Communications Inc. (Japanese:ソニーモバイルコミュニケーションズ株式会社) was amultinationaltelecommunications company founded on October 1, 2001, as a joint venture betweenSony Corporation andEricsson. It was originally incorporated asSony Ericsson Mobile Communications AB,^[3] and headquartered inLondon, England, until Sony acquired Ericsson's share in the venture on February 16, 2012.^[4]On April 1, 2021, Sony integrated its electronics businesses including Sony Mobile into one company calledSony Corporation.^[5]

Sony Mobile Communications Inc.

Native name	ソニーモバイルコミュニケーションズ株式会社
Formerly	Sony Ericsson (2001–2012)
Company type	Subsidiary
Industry	Telecommunications
Predecessor	Ericsson Mobile Communications
Founded	October 1, 2001; 23 years ago (2001-10-01)
Defunct	April 1, 2021; 4 years ago (2021-04-01)
Fate	Merged withSony Corporation
Headquarters	Shinagawa, Tokyo , Japan
Key people	Kenichiro Yoshida Mitsuya Kishida Kimio Maki
Parent	Sony Corporation
Footnotes / references [1][2]

Prior to April 1, 2021, Sony Mobile exclusively createdAndroid-powered smartphones under theXperia sub-brand name; it also developedtablet computers (Sony Tablet),smartwatches (Sony SmartWatch) andfitness trackers (Sony SmartBand), alongside accessories and software for the devices.

Sony Mobile had research and development facilities inLund, Sweden;Beijing, China;Tokyo, Japan; andSan Francisco, United States.^[6] At its peak in 2007, Sony Ericsson, Sony Mobile's predecessor, held a 9 percent global mobile phone market share^[7] making it the fourth largest vendor at the time.^[8] In 2017, Sony Mobile held less than 1% global market share^[9] but 4.8% in Europe^[10] and 16.3% in Japan.^[11][12]

The Swedish companyEricsson had been making mobile cell phones since the 1980s, with their very first handheld device being the Hotline Pocket introduced in 1987.^[13] In the United States, Ericsson partnered withGeneral Electric in the early nineties asEricsson Mobile Communications (ECS), primarily to establish a US presence and brand recognition. General Electric eventually left the joint venture.

Ericsson had decided to obtain chips for its phones from a single source—aPhilips facility inNew Mexico. On March 17, 2000,^[14] a fire at the Philips factory contaminated the sterile facility. Philips assured Ericsson andNokia (their other major customer) that production would be delayed for no more than a week. When it became clear that production would actually be compromised for months, Ericsson was faced with a serious shortage.^[15] Nokia had already begun to obtain parts from alternative sources, but Ericsson's position was much worse as production of current models and the launch of new ones was held up.^[16]

Ericsson, which had been in the mobile phone market for decades, and was the world's third largest cellular telephone handset maker at the time behind Nokia andMotorola, was struggling with huge losses and decreasing market share.^[17] This was partly due to this fire as well as its inability to produce cheaper phones^[18] or fashionably-designed phones like Nokia managed to do.^[19] Speculation began about a possible sale by Ericsson of itsmobile phone division, but the company's president, Kurt Hellström, said it had no plans to do so. Hellström said, "Mobile phones are really a core business for Ericsson. We wouldn't be as successful (in networks) if we didn't have phones".^[20]

Sony was a marginal player in the worldwide mobile phone market with a share of less than 1 percent in 2000. By August 2001, the two companies had finalised the terms of the merger announced in April. Ericsson contributed a majority of theEricsson Mobile Communications company, excluding a minor part spun off asEricsson Mobile Platforms. Sony contributed its entire handset division. The company was to have an initial workforce of 3,500 employees.^[21]

Sony Ericsson's strategy was to release new models capable of digital photography as well as other multimedia capabilities such as downloading and viewing video clips and personal information management capabilities. To this end, it released several new models which had built-indigital camera and colour screen which were novelties at that time - examples include theSony Ericsson T610, theP800UIQ smartphone, and later theK700 handset. The joint venture continued to make bigger losses in spite of booming sales - however it paid off as Sony Ericsson made its first profit in 2003^[19] and in the following years steadily increased handset sales. The joint venture was regarded to have been a success.^[22]

In 2005, Sony Ericsson introduced theK750i with a 2megapixel camera, as well as its platform mate, theW800i, the first of the Walkman phones capable of 30 hours of music playback. Later in October 2005, Sony Ericsson presented the first mobile phone based onUIQ 3, theP990.

Also in 2005, Sony Ericsson agreed to become the global title sponsor for theWTA Tour in a deal worth $88 million US dollars over 6 years.^[23] The women's pro tennis circuit was renamed the Sony Ericsson WTA Tour. Just over a month later on June 7, it announced sponsorship ofWest Indian batsmenChris Gayle andRamnaresh Sarwan.

In 2007, the company's first 5-Megapixel camera phone, theSony Ericsson K850i, was announced followed in 2008 by theC905, the world's first 8.1-Megapixel camera phone.^[24] AtMobile World Congress 2009, Sony Ericsson unveiled the first 12-Megapixel camera phone, namedSatio.

On January 2, 2009, Sony Ericsson announced inStockholm that it would have some of its mobile phones made in India, and that its two outsourcing partners,Flextronics andFoxconn would manufacture ten million mobile phones per year by 2009. CEOMiles Flint announced at a press conference held with India's communications ministerDayanidhi Maran inChennai that India was one of the fastest growing markets in the world and a priority market for Sony Ericsson with 105 million users of GSM mobile telephones.^[25]

Sony Ericsson's handset shipments fell from a high of 30.8m in Q4 1999 to only 8.1m in Q1 2003.^[26] The company had made net losses in six of the 15 quarters and seen its cash reserves shrink from €2.2bn to €599m, after taking a €375m cash injection from its joint owners. The eclipse of theSymbian operating system, initially by Apple's iPhone, and then byGoogle'sAndroid, has affected Sony Ericsson's position in the market. The company also struggled following the launch ofApple'siPhone in the third quarter of 2007.

Sony Ericsson was overtaken by its South Korean rivalLG Electronics inQ1 2008. Sony Ericsson's company's profits fell significantly by 43% to €133 million (approx. US$180 million), sales falling by 8% and market share falling from 9.4% to 7.9%, despite favourable conditions that the handset market was expected to grow by 10% in 2008. Sony Ericsson announced another profit warning in June 2008^[27] and saw net profit crash by 97% in Q2 2008, announcing that it would cut 2,000 jobs, leading to wide fear that Sony Ericsson was on the verge of decline along with its struggling rival,Motorola.^[28] In Q3 the profits were much on the same level, however November and December saw increased profits along with new models being released such as theC905 being one of the top sellers across the United Kingdom.

In June 2008, Sony Ericsson had about 8,200 employees, it then launched a cost-cutting program and by the end of 2009 it had slashed its global workforce by around 5,000 people. It has also closed R&D centres inChadwick House,Birchwood (Warrington) in the UK; Miami, Seattle, San Diego andRTP (Raleigh, NC) in the USA;^[29] The Chennai Unit (Tamil Nadu) in India; Hässleholm and Kista in Sweden and operations in the Netherlands. TheUIQ centres in London and Budapest were also closed,UIQ was a joint venture withMotorola which began life in the 1990s.^{[30][31][32][33][34][35][36][37][38][39]}

On October 27, 2011, Sony announced that it would acquire Ericsson's stake in Sony Ericsson for €1.05 billion ($1.47 billion), making the mobile handset business a wholly owned subsidiary of Sony. The transaction's completion was expected to occur in January 2012.^[40][41][42] At their keynote at the2012 Consumer Electronics Show, Sony'sKaz Hirai announced that Sony Ericsson would be known simply as Sony Mobile Communications pending completion of the transaction. On January 26, 2012, the European Union approved the buyout.^[43] On February 16, 2012, Sony announced it had completed the full acquisition of Sony Ericsson.^[4] On January 7, 2013, Sony Mobile completed moving its headquarters fromLund, Sweden toTokyo, Japan in order to fully integrate with its parent company.^[44] The first Sony-only mobile was theSony Xperia S at the 2012 Consumer Electronics Show. In May 2012, Sony Mobile Communications announced that it would phase out all the feature (non-smart) phones in favor of "smartphones" by September 2012.^[45]

Sony Mobile was the fourth-largestsmartphone manufacturer by market share in the fourth quarter of 2012 with 9.8 million units shipped.^[46]

On July 2, 2012, Sony announced it was buying Gaikai, a cloud service to support its expansion into the cloud gaming realm. Sony paid a reported $380 million to acquireGaikai.^[47] The Sony Ericsson Liquid Energy Logo, which was the hallmark logo used on Sony Mobile products up until the 2012 series of phones, was replaced with a new power button designed as the new signature hallmark to easily identify a Sony phone and this debuted with the 2013 series of Xperia mobile phones. The last phones to feature the Liquid Energy logo were theSony Xperia T andSony Xperia TX, and the first phones without featuring it were theSony Xperia J andSony Xperia V. Both were unveiled at theIFA 2012. At the 2013 Consumer Electronics Show theSony Xperia Z andSony Xperia ZL were announced,^[48][49] followed by theSony Xperia Z1, unveiled during a press conference in IFA 2013, theSony Xperia Z2 during the 2014Mobile World Congress inBarcelona, Spain, and theSony Xperia Z3 in IFA 2014.

On October 30, 2014, Sony announced that Senior Vice President of Corporate Planning, Finance and New Business Creation Department Hiroki Totoki will replace Kunimasa Suzuki as president and CEO of Sony Mobile Communications with effect from November 16, 2014.^[50][51] Suzuki subsequently became the Group Executive of Sony Corporation after his departure from Sony Mobile Communications.^[52]

In the last quarter of 2015, Sony Mobile had the highest per-handset-profit and average selling price of all major Android handset manufacturers.^[53] However, in terms of market share, Sony Mobile dropped out of the top 10 smartphone vendors globally for the first time in the first quarter of the year.^[54]

Sony Mobile has been the only major smartphone OEM that has given support to developing communities of smaller, hacker-focused mobile operating systems during this time.^[55] In 2013 Sony released an experimentalFirefox OS ROM for theSony Xperia E device.^[56] In 2017 Sony gotSailfish OS into its Open Devices program.^[57] As a result, the Sailfish software has been officially ported to many Xperia devices.^[58]

As of Q2 2018, Sony Mobile's smartphone market share in Japan was 12.5%, behindApple andSharp.^[59]

On March 26, 2020, Sony announced that it will establish an intermediate holding company "Sony Electronics Corporation" effective April 1, 2020. Sony Electronics Corporation will incorporate the three businesses that comprise its Electronics Products & Solutions ("EP&S") segment (Imaging Products & Solutions, Home Entertainment & Sound, and Mobile Communications) and related global sales and marketing, manufacturing, logistics, procurement and engineering platforms.^[60]

In 2009, Sony Ericsson announced that it was moving its North American headquarters fromResearch Triangle Park, North Carolina, toAtlanta. The headquarters move was part of a plan to reduce its workforce, then 10,000 employees, by 20%. As of that year, Sony Ericsson had 425 employees in Research Triangle Park; the staff had been reduced by hundreds due to layoffs.^[61] Stacy Doster, a spokesperson of Sony Ericsson, said that the proximity toHartsfield-Jackson Atlanta International Airport's flights to Latin America and the operations ofAT&T Mobility influenced the decision to move the USA headquarters. Sony Ericsson will close the Research Triangle site.^[61][62] On August 23, 2012, Sony announced heavy cuts of their work force inLund, Sweden. In September 2014, Sony announced taking a €1.3 billion impairment charge on the Sony Mobile division^[63] and cutting another 15% of jobs - equivalenting about 1000 employees - at Sony Mobile.^[64]

Sony Ericsson (originally Ericsson) was part of theSymbian Ltd. consortium and supported theUIQ pen-based touch interface forSymbian OS. The first Sony Ericsson UIQ smartphone was theSony Ericsson P800 in 2002. Sony Ericsson joined theSymbian Foundation in 2008 and soonUIQ Technology went bankrupt -^[65] theSony Ericsson Satio was released in 2009 running on Symbian^1, which would be succeeded bySony Ericsson Vivaz in 2010.^[66] For the Japanese market, Sony Ericsson also producedLinux and Symbian-basedMOAP handsets forNTT DoCoMo, as well asREX OS forau/KDDI.

Sony Ericsson launched their firstWindows Mobile device in 2008, theXperia X1, at the 2008Mobile World Congress inBarcelona, which carried the Windows Mobile operating system with a Sony Ericsson panel interface^[67] and was manufactured byHTC.^[68] They would further develop two more Windows Mobile devices:Sony Ericsson Xperia X2 and Sony Ericsson Aspen in 2010. By this time, Sony Ericsson switched all its focus on Google'sAndroid operating system.^[69] The company's CEO did confirm a Sony EricssonWindows Phone device called "Jolie" for 2011.^[70] A prototype exists and was leaked on the internet in 2011, but no Windows Phone device was ever released.^[71]

There was also a line ofBRAVIA-branded clamshell smartphones that were released for the Japanese market between 2007 and 2010.^[72][73]

Since 2012 all products by Sony Mobile have been in theXperia range and running the Android OS - theXperia X10 model launched in 2010 was the first to feature this. In 2011 Sony Ericsson carried a range of mid and high-end Android smartphones all using the sameSoC, only differentiating in form factor, screen size and multimedia capabilities. Although in 2012 the phones already carried the Sony brand on them, they were still (mostly) developed by Sony Ericsson, as can be seen from the green logo on the back of handsets like theXperia S andXperia T.

The line-up in 2013 brought an entirely different design of phones, first seen on theXperia Z smartphone, and called 'OmniBalance' (roughly translated as 'balance everywhere') by Sony.^[74] In 2014 Sony stated to be focusing more on the high-end phone market and reducing the number of low and mid-end products.^[75] The first model launched in 2015 was theXperia Z3+, featuring updated internals in a body similar to theXperia Z3.^[76]

In 2016, Sony introduced the Xperia X series atMWC 2016 to replace the Z series. The last device to launch under the Xperia X series was theXperia XZ3, a flagship device released in late-2018 featuring an OLED display, a first for Sony smartphones, then it got replaced by the number series introduced on theXperia 1 in 2019.

Sony (then Sony Ericsson) has been makingBluetooth enabled watches from as early as 2006.^[77] In 2010 theLiveView smartwatch was launched,^[78] featuring a colourOLED display that let the user view notifications and control the music player. Its successor was theSony SmartWatch in 2012, of which two newer revisions have been made since.

In 2014 a fitness tracking band, named SmartBand, was introduced.^[79] The device's data is accessed using an Android application namedLifelog, which presents statistics about their everyday activities.^[80] In 2015, a successor to the SmartBand was introduced, named SmartBand 2, which can track user's heart rate, movements, sleep, and the moments they are calm or excited.^[81]

In 2011, Sony Ericsson announced the firstPlayStation Certified phone, theXperia Play which meant that it had access to PlayStation Mobile games. The previously releasedSony Ericsson Xperia Arc andXperia acro became the next PlayStation Certified devices followed by theSony Xperia S,Xperia ion and other Sony Tablets.

Sony Mobile offers a wide range of applications, ranging from music and videos to camera and gaming apps.^[82] Some of Sony Mobile's most popular apps include:

• Cinema Pro - premium video recording application co-developed withCineAlta engineers.
• Photo Pro - a photography app that gives youAlpha-like manual controls.
• Game Enhancer - makes gameplay much more convenient with various functions. 
• Lifelog - activity tracking andfitness app designed for Android devices.
• PlayStation Video - online film and television programme distribution service that first was offered bySony Entertainment Network.
• PS3 orPS4 Remote Play -Remote Play allows PS3 or PS4 games to be played on Xperia smartphones and tablets.

• PlayNow - Mobile Store for applications and themes
• Xperia Lounge - music, film and mobile entertainment app.
• TrackID - mobile music and audio recognition service.
• BRAVIA range - launched 2007 in Japan. To date, five BRAVIA branded phones have been produced: Sony Ericsson (FOMA SO903iTV,FOMA SO906i, U1, S004, and S005^[83]).
• TheWalkman-branded W series music phones, launched in 2005. The Sony Ericsson W-series music phones were notable for being the first music-centric series mobile phones. A notable feature was a 'W' button, which when pressed opens the media centre.
• TheCyber-shot-branded line of phones, launched in 2006 in newer models of the K series phones. This range of phones are focused on the quality of the camera included with the phone. Cyber-shot phones always include a flash, some with a xenon flash, and also include auto-focus cameras. Sony Ericsson kicked off its global marketing campaign for Cyber-shot phone with the launch of 'Never Miss a Shot'. In February 2008, the series was expanded with the announcement of C702, C902 and C905 phones.
• TheUIQ smartphone range of mobiles, introduced with the P series in 2003 with the introduction of P800. They are notable for their touchscreens, QWERTY keypads (on most models), and use of the UIQ interface platform forSymbian OS. The range was subsequently expanded with the M series and G series.
• The GreenHeart range - first introduced in 2009 with the Sony Ericsson J105i Naite and C901 GreenHeart. Focused on an environmentally friendly theme, it mainly used eco-friendly materials and featured eco-apps.

On October 2, 2006, Sony Ericsson adopted a new corporate and advertising identity inspired byI Love New York in which the circular Sony Ericsson icon is placed instead of a heart meaning "love". This would then be followed by words, initially simple ones such as "music" or "photography" and later by for instance "my hip hop loud" or "life captured". The branding was designed by theWolff Olins consultancy.^[84][85] The campaign lasted until 2009 when it was replaced by multicoloured Sony Ericsson icons using Sony's slogan "make.believe".^[86]

During 2010, in 11 months, Sony Ericsson'sFacebook fan count rose from 300,000 to 4 million to become the 40th-largest brand on the social networking site. The company aims to capitalise on this fanbase and increase engagement by profiling these fans and matching them to dedicated content. It will also analyse the top commenters on the Facebook page and ensure engagement through special content and offering these fans the chance to visit Sony Ericsson offices.^[87]

From 2007 to 2014, Sony Ericsson / Sony Mobile sponsored theSony Ericsson Open tennis tournament inMiami. According to the head of global marketing partnerships,^[88] Stephan Croix, “our sport sponsorships allow us to promote our phones in a subtle and authentic way to our fanbase. Our promise to fans is to enrich their experience during the game but also before and after.” Sony Ericsson Open was renamed to Sony Open Tennis in 2013.^[89]

Sony Mobile sponsored the2014 FIFA World Cup in Brazil^[90] and was a former partner of theUEFA Champions League.

• Media Go – music, photo, video, and game management software made for Sony Ericsson phones
• SonicStage – music management software made for Japan market phones
• PlayNow – global content distribution portal
• FastPort – proprietary former Sony Ericsson data bus
• List of Sony products

• Sony Corporation