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Snowflake Inc.

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Cloud-based data-warehousing company
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Snowflake Inc.
Company typePublic
FoundedJuly 23, 2012; 13 years ago (2012-07-23)
Founders
  • Benoît Dageville
  • Thierry Cruanes
  • Marcin Żukowski
HeadquartersBozeman, Montana, U.S.
Key people
ServicesCloud data platform
RevenueIncreaseUS$3.63 billion (2025)
DecreaseUS$−1.5 billion (2025)
DecreaseUS$−1.3 million (2025)
Total assetsIncreaseUS$9.03 billion (2025)
Total equityDecreaseUS$3.01 billion (2025)
Number of employees
7,834 (2025)
Websitewww.snowflake.comEdit this at Wikidata
Footnotes / references
Financials as of January 31, 2025[update].[1]
Snowflake booth

Snowflake Inc. is an Americancloud-baseddata platform company founded inSan Mateo, California, and headquartered inBozeman, Montana. It operates a platform that supportsdata analysis and simultaneous access todata sets with minimallatency.[1] It operates onAmazon Web Services,Microsoft Azure, andGoogle Cloud Platform.

History

[edit]

Snowflake Inc. was founded in July 2012 inSan Mateo, California, by Benoît Dageville, Thierry Cruanes, and Marcin Żukowski. Dageville and Cruanes previously worked as data architects atOracle Corporation; Żukowski was a co-founder ofVectorwise. Mike Speiser, a venture capitalist atSutter Hill Ventures, which provided early funding to the company, served as its first CEO.[2]

In June 2014,Bob Muglia, formerly ofMicrosoft, was named CEO. In October 2014, Snowflake came out ofstealth mode; at that time it was used by 80 organizations.[3][4]

Snowflake has run onAmazon Web Services since 2014,[5][6] onMicrosoft Azure since 2018,[7] and on theGoogle Cloud Platform since 2019.[8][9]

In June 2015, Snowflake launched its first product, its clouddata warehouse.[10]

In May 2019,Frank Slootman, formerly CEO ofServiceNow, joined Snowflake as its CEO.[8]

In June 2019, the company launched Snowflake Data Exchange.[11]

In December 2020, the company addedKnoema as a data provider in the Snowflake Data Marketplace.[12]

In May 2021, the company became adistributed company, with a principal executive office in Bozeman, Montana.[13]

In October 2022, the company acquired a 5% stake in advanced TV advertising firm OpenAP.[14]

In May 2023, Snowflake agreed to acquire privacy-focused search startup,Neeva, for $185 million.[15][16]

On February 28, 2024,Frank Slootman retired as CEO and was replaced by Neeva's cofounderSridhar Ramaswamy.[16]

In June 2025, Snowflake announced its acquisition of Crunchy Data, a provider of cloud-based PostgreSQL services and distributor of certified Postgres, for approximately $250 million.[17][18][19] Snowflake also announced it was acquiring Observe, an AI-powered observability company, in January 2026.[20]

Products

[edit]

Snowflake develops and sells a cloud-based data platform known as the Data Cloud. The platform allows organizations to unify data warehousing, data lakes, data engineering, and data sharing into a single service. Snowflake runs on public cloud infrastructure such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP), and separates compute from storage for scalable, on-demand analytics.[21]

In 2020, Snowflake introduced Snowpark, a developer framework that enables writing data pipelines and business logic using Java, Scala, and Python directly within Snowflake.[22]

In 2021, Snowflake launched Unistore, a hybrid workload that combines transactional and analytical operations within the same platform, enabling real-time applications to be built directly on Snowflake.[23]

In 2023, the company introduced the Native App Framework, which allows developers to build, distribute, and monetize applications that run securely within a customer’s Snowflake account.[24]

Snowflake also provides services including Snowpipe for continuous data ingestion and the Snowflake Marketplace, where organizations can access and share live, query-ready datasets.[25]

In 2024, Snowflake launched Cortex, a set of generative AI services embedded into the platform. Cortex includes access to large language models, vector search, and model deployment capabilities, allowing users to build AI-powered applications using SQL or Python.[26] Recently, they have introduced Snowflake Intelligence.

Snowflake supports workloads such as machine learning, streaming analytics, business intelligence, and unstructured data processing, with integrations for tools like Tableau, Power BI, and Sigma Computing.[27]

2024 Data Breach

[edit]

In 2024, customers of Snowflake were targeted as part of a mass customer data theft and extortion campaign.[28][29][30][31]Data breaches affectedTicketmaster,[32]Advance Auto Parts,[33]Santander Bank,Neiman Marcus,LendingTree,AT&T,Pure Storage, andBausch Health.[34] In May 2024, Snowflake collaborated withMandiant in an investigation which found no evidence of Snowflake’s environment being breached but rather customer credentials being compromised.[35][36]

Two men were involved in the hacking conspiracy. Connor Riley Moucka aka Waifu, 25, of Kitchener, Ontario, and John Erin Binns aka IRDev. Moucka was arrested on October 30, 2024; aWashington state court has issued anindictment on charges ofconspiracy,computer fraud and abuse,extortion, and aggravatedidentity theft.[37][38][39]

Funding

[edit]

In 2012, Snowflake raised $5 million in aSeries A round. In October 2014, it raised $26 million.[3]

In June 2015, the company raised $45 million.[40][10][41] It raised $100 million in April 2017.[42][43]

In January 2018, the company raised $263 million at a $1.5 billion valuation, making it aunicorn.[44] In October of that same year, the company raised $450 million in a round led bySequoia Capital, at a $3.5 billion valuation.[3][45]

On February 7, 2020, the company raised $479 million. The company wentpublic in September via aninitial public offering, raising $3.4 billion in one of the largest software IPOs and the largest to double on its first day of trading.[46][47][48][49][50]

References

[edit]
  1. ^ab"US SEC: Form 10-K Snowflake, Inc".U.S. Securities and Exchange Commission. March 21, 2025.
  2. ^Anders, George (September 4, 2019)."You're never too old to excel: How Snowflake thrives with 'dinosaur' cofounders and a 60-year-old CEO".LinkedIn.
  3. ^abcDignan, Larry (October 22, 2018)."Snowflake raises $450 million in another VC round, valued at $3.5 billion".ZDNet.
  4. ^Bass, Dina (October 21, 2014)."Snowflake Takes Aim at Amazon, Hadoop With New Data Service".Bloomberg News.
  5. ^Handy, Alex (October 23, 2014)."Snowflake offers cloud data warehouse as a service, cheaply".SD Times.
  6. ^Wingfield, Nick (October 21, 2014)."Longtime Microsoft Executive Opens Cloud Database Start-Up".The New York Times.
  7. ^Brust, Andrew (July 12, 2018)."Snowflake's cloud data warehouse comes to Microsoft Azure".ZDNet.
  8. ^abTaulli, Tom (June 5, 2019)."Snowflake: The AI Force Multiplier".Forbes.
  9. ^Ichhpurani, Kevin (June 4, 2019)."Announcing Snowflake on Google Cloud Platform".Google Cloud Platform (Press release).
  10. ^abHesseldahl, Arik (June 23, 2015)."Big Data Startup Snowflake Raises $45 Million, Launches First Product".Vox Media.
  11. ^"Snowflake Announces Data Exchange to Break Down Data Barriers" (Press release).PR Newswire. June 4, 2019.
  12. ^Gogineni, Manasa (December 21, 2020)."Knoema announces acquisition by Eldridge and partnership with Snowflake".VentureBeat.
  13. ^Levy, Ari (May 26, 2021)."Snowflake relocates executive office from California to Bozeman, Montana, as company goes distributed".CNBC.
  14. ^Sharma, Shubham (October 17, 2022)."Snowflake acquires stake in OpenAP to set up data clean room for advertisers".VentureBeat.
  15. ^Palmer, Annie (May 24, 2023)."Snowflake shares plunge 12% on guidance miss, acquisition of search startup Neeva".CNBC.
  16. ^abVanian, Jonathan (February 28, 2024)."Snowflake says Frank Slootman is retiring as CEO; stock plunges 20%".CNBC.
  17. ^"Exclusive | Snowflake to Buy Crunchy Data for $250 Million".Wall Street Journal. June 2, 2025.ISSN 0099-9660. RetrievedJune 4, 2025.
  18. ^"Snowflake Undercuts Databricks with Crunchy Data Acquisition".AIM Research | Artificial Intelligence Market Insights. June 3, 2025. RetrievedJune 4, 2025.
  19. ^"Delivering the Most Enterprise-Ready Postgres, Built for Snowflake".www.snowflake.com. RetrievedJune 4, 2025.
  20. ^Pattanaik, Anwesha (January 9, 2026)."Snowflake to acquire AI observability firm Observe".Tech Monitor. RetrievedJanuary 9, 2026.
  21. ^"How Snowflake Works".Snowflake. RetrievedMay 19, 2025.
  22. ^"Announcing Snowpark: Bringing Data Programmability to the Data Cloud".Snowflake. June 15, 2021. RetrievedMay 19, 2025.
  23. ^"Snowflake introduces Unistore to combine OLTP and OLAP".ZDNet. June 15, 2021. RetrievedMay 19, 2025.
  24. ^"Build and Monetize Data Apps with the Snowflake Native App Framework".Snowflake. June 27, 2023. RetrievedMay 19, 2025.
  25. ^"Data Sharing and Marketplace".Snowflake Docs. RetrievedMay 19, 2025.
  26. ^"Introducing Snowflake Cortex".Snowflake. November 1, 2023. RetrievedMay 19, 2025.
  27. ^"Snowflake Ecosystem".Snowflake. RetrievedMay 19, 2025.
  28. ^"The Snowflake Attack May Be Turning Into One of the Largest Data Breaches Ever".WIRED. June 6, 2024.
  29. ^Whittaker, Zach (June 5, 2024)."Hundreds of Snowflake customer passwords found online are linked to info-stealing malware".TechCrunch.
  30. ^Gatlan, Sergiu (June 5, 2024)."Advance Auto Parts stolen data for sale after Snowflake attack".Bleeping Computer.
  31. ^Culafi, Alexander (June 10, 2024)."Mandiant: 'Exposed credentials' led to Snowflake attacks".TechTarget.
  32. ^Whittaker, Zack (May 31, 2024)."Live Nation confirms Ticketmaster was hacked, says personal information stolen in data breach".TechCrunch.
  33. ^Grieg, Jonathan (July 11, 2024)."Advance Auto Parts says more than 2 million impacted by data breach".Recorded Future.
  34. ^Cox, Joseph (July 30, 2024)."Hacker Breaches Pharma Giant Bausch Health, Wants to Extort DEA".404 Media.
  35. ^Alspach, Kyle."Snowflake Customers Hit With 'Significant' Data Theft In Attacks: Mandiant".www.crn.com. Archived fromthe original on November 11, 2024. RetrievedDecember 4, 2025.
  36. ^"Alleged Snowflake hacker consents to extradition from Canada after US charges".therecord.media. RetrievedDecember 4, 2025.
  37. ^Pender, Terry (November 29, 2024)."Accused Kitchener hacker unmasked after threatening woman online".The Record.
  38. ^"US indicts Snowflake hackers who extorted $2.5 million from 3 victims".BleepingComputer.
  39. ^"Indictment" – via DocumentCloud.
  40. ^Vanian, Jonathan (June 23, 2015)."This big data startup is as unique as a snowflake".Fortune.
  41. ^Brust, Andrew (June 26, 2015)."Cloud data warehouse race heats up".ZDNet.
  42. ^Dignan, Larry (April 5, 2017)."Snowflake Computing raises $100 million to expand cloud data warehouse footprint".ZDNet.
  43. ^Magistretti, Bérénice; Novet, Jordan (April 5, 2017)."Cloud data warehouse startup Snowflake raises $100 million led by Iconiq".VentureBeat.
  44. ^Miller, Ron (January 25, 2018)."Snowflake lands massive $263 million investment on unicorn valuation".TechCrunch.
  45. ^Krazit, Tom (October 11, 2018)."With huge new $450M funding round, Snowflake Computing has now raised almost $1 billion".GeekWire.
  46. ^Driebusch, Corrie (September 16, 2020)."Snowflake's Stock Price Soars in IPO".The Wall Street Journal.
  47. ^Bary, Emily (September 16, 2020)."Snowflake IPO surge makes it the priciest tech stock by a mile".MarketWatch.
  48. ^Zara, Christopher (September 16, 2020)."Snowflake, JFrog IPO: Software stocks soar in market debut".Fast Company.
  49. ^Pressman, Aaron (September 16, 2020)."Snowflake CEO: Doubling of stock price after IPO reflects 'frothy' market".Fortune.
  50. ^La Monica, Paul R. (September 16, 2020)."Snowflake Shares More than Double. It's the Biggest Software IPO Ever".CNN.

External links

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