Shelton Leigh "Shelly"Palmer is an advertising, marketing and technology consultant, and business adviser.^[1][2] He is the Professor of Advanced Media in Residence^[3] at theS. I. Newhouse School of Public Communications atSyracuse University and CEO of The Palmer Group, a tech strategy and solutions consulting practice.^[4] He is the former president of theNational Academy of Television Arts & Sciences (NATAS), New York chapter (NATAS/NY),^[5] and he served as the chairman of both the Advanced Media Committee and the Technology Committee for the organization. He is also known for his work as a composer and producer.^[6]

Palmer completed his graduation from theNew York University'sTisch School of the Arts with a B.A. in direction and production of film and television in 1979.^[7] He started his career at age 12 as a musician. He wroteMeow Mix jingles and composed music forLive with Regis and Kelly,Spin City andMSNBC.^[8] The "Palmer News Package" is Palmer's arrangement of the Channel 2 News theme originating fromWBBM-TV inChicago and has been used by stations across the country including WBBM's sister stationWCBS-TV inNew York City, who commissioned the arrangement.^[9][10]

Palmer producedHotPop, which aired onStarz/Encore's Wam! Network. He also produced NBC Universal'sDigital Life with Shelly Palmer, andLive Digital with Shelly Palmer.^[11][12]

Palmer's first "full service" radio production client was TheABC Television Network. SLP&Co. scripted, cast, produced, composed and trafficked over 150 radio spots per year to ABC's 213 affiliated television stations. During the early 1990s, SLP&Co. expanded its staff and production facilities to include more work with music as well as programming and production forCD-ROM, theWorld Wide Web,Interactive Television and other digital media.^{[citation needed]}

Palmer's first solo technology patent was for an interactive television system that allowed users to click a button on their remote to perform near-real-time transactions over broadcast television. Palmer also invented and patented the methodology that enabled viewers to watch television and interact with server-based information in relative sync, known as two-screen interactive television. Major network broadcasts soon adopted this technology, including ABC'sMonday Night Football,Who Wants to Be a Millionaire? andThe Academy Awards.^[13]

AsThe Walt Disney Company and its subsidiaries licensed Palmer's Enhanced Television technology, the company soon hired Palmer as a consultant to their Enhanced Television division. In 2004, ABC'sCelebrity Mole Yucatán received anEmmy Award in the category of Enhancement of Original Television Content, a project team of advanced media professionals spearheaded by Palmer.

• Palmer, Shelly (2006).Television Disrupted: The Transition from Network to Networked TV. Elsevier, Inc. p. 248.ISBN 978-0-240-80864-2.
• Palmer, Shelly (2008).Television Disrupted: The Transition from Network to Networked TV 2nd Edition. York House Press. p. 275.ISBN 978-0-9791956-3-1.
• Palmer, Shelly (2011).Overcoming the Digital Divide: How to use Social Media and Digital Tools to reinvent yourself and your career. York House Press. p. 136.ISBN 978-0-979-19567-9.
• Palmer, Shelly (2012).Digital Wisdom: Thought Leadership for a Connected World. York House Press. p. 152.ISBN 978-0-985-55082-0.
• Palmer, Shelly (2016).Data-Driven Thinking: A collection of essays about data-driven decision making. Digital Living Press. p. 65.ASIN B01AUF0IAG.
• Palmer, Shelly (2021).Blockchain - Cryptocurrency, NFTs & Smart Contracts: An executive guide to the world of decentralized finance. Digital Living Press. p. 59.ASIN B095C3GW6X.

• US patent WO 1996038985 A1, Shelton Leigh Palmer, "Interactive television system for processing viewer responses", published 1996-12-05 
• US patent US 5905865 A, Shelton Leigh Palmer, "Apparatus and method of automatically accessing on-line services in response to broadcast of on-line addresses", published 1999-05-18 
• US patent US RE42103 E1, Shelton Leigh Palmer, "Apparatus and method of automatically accessing on-line services in response to broadcast of on-line addresses", published 12011-02-01 

• Official Palmer website
• Shelly Palmer atIMDb