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Shape (stylized inall caps) is an American monthlyfitnessmagazine started byWeider Publications in 1981,[2][3] founded by Christine MacIntyre (a pioneer in women's free weight fitness) and became the number one women's fitness magazine. At that time, Weider Enterprises consisted primarily of the bodybuilding magazineMuscle & Fitness. Joe Weider and Christine MacIntyre had differing views of how to presentShape, Weider endorsing a less journalistic and more commercial approach to articles, MacIntyre endorsing a more academic, doctor-based magazine. Weider also endorsed a sexier approach to editorial while MacIntyre endorsed a healthier look for women, eschewing sexiness in the models and the copy. MacIntyre largely won that battle, editing a magazine that required that every byline have an advanced medical degree,[clarification needed] that cover models should look healthy rather than sexy, and that sexist language be avoided.[citation needed] Christine MacIntyre was the editor-in-chief until her death in 1987. Tara Kraft is the current editor-in-chief.Shape found a readership based on that formula.
 A cover ofShape, featuringAshley Tisdale, January 2009 | |
| Editor | Liz Vaccariello |
|---|---|
| Former editors | Tara Kraft |
| Frequency | 10 issues per year |
| Total circulation (December 2011) | 1,568,055[1] |
| Founded | 1981 |
| Company | Dotdash Meredith |
| Country | United States |
| Based in | Woodland Hills,California |
| Language | English |
| Website | www |
| ISSN | 0744-5121 |
Weider was purchased byAmerican Media in 2002.[4] AGerman version ofShape is available in Germany, Austria and Switzerland. The magazine is also edited in Romania.
On January 28, 2015, it was reported thatShape would be acquired byMeredith Corp. andFitness, published by the company, would cease publication in May 2015 and be combined with it.[5][6]
Content
editSections in the magazine include Features & Cover Stories, Shape Your Life, Look Great, Live Healthy, Get Fit, Eat Right, You In Shape, and In Every Issue, which includes From the Editor's Desk, Contributors, Readers Speak Out, The Hot List and Fit & Famous.[7]
Other topics include sex, mind/spirit, beauty, travel, fashion, work, home and style.[citation needed]
References
edit- ^"eCirc for Consumer Magazines".Audit Bureau of Circulations. RetrievedApril 28, 2012.
- ^"Magazines in Alphabetical Order".Radcliffe Institute. RetrievedOctober 19, 2015.
- ^"Top 100 U.S. Magazines by Circulation"(PDF).PSA Research Center. Archived fromthe original(PDF) on November 15, 2016. RetrievedFebruary 6, 2016.
- ^"Enquirer Owner to Buy Weider Publications".Los Angeles Times. November 28, 2002. RetrievedAugust 19, 2019.
- ^Tess Stynes,The Wall Street Journal."Meredith to Acquire Shape Magazine Brand" January 28, 2015. Retrieved January 29, 2015.
- ^Michael Sebastian (January 28, 2015)."Meredith to Acquire Shape Magazine from American Media".AdAge. RetrievedFebruary 6, 2016.
- ^"Archived copy". Archived fromthe original on January 19, 2000.
{{cite web}}: CS1 maint: archived copy as title (link)
External links
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