Ripley's Believe It or Not! is an American franchise founded byRobert Ripley, which deals with bizarre events and items so strange and unusual that readers might question the claims. Originally a newspaperpanel, theBelieve It or Not feature proved popular and was later adapted into a wide variety of formats, including radio, television, comic books, a chain of museums, and a book-series.

The Ripley collection includes 20,000 photographs, 30,000 artifacts and more than 100,000 cartoon panels. With 80-plus attractions, the Orlando, Florida-basedRipley Entertainment, Inc. (a division of theJim Pattison Group) hosts more than 12 million guests annually. Ripley Entertainment's publishing and broadcast divisions oversee a number of projects, including the syndicated TV series, the newspaper cartoon panel, books, posters, and games.

Ripley called his cartoon feature (originally involving sports feats)Champs and Chumps when it premiered on December 19, 1918 inThe New York Globe. He began adding items unrelated to sports and in October 1919, he changed the title toBelieve It or Not. When theGlobe folded in 1923, he moved to theNew York Evening Post. In 1924, the panel began being syndicated byAssociated Newspapers,^[2] (formed as part of a cooperative that had included theGlobe). That same year, Ripley hiredNorbert Pearlroth as his researcher, and Pearlroth spent the next 52 years of his life in theNew York Public Library, working ten hours a day and six days a week in order to find unusual facts for Ripley.^[3]

Other writers and researchers included Lester Byck. In 1930, Ripley moved to theNew York American and was picked up by theKing Features Syndicate, being quickly syndicated on an international basis.^[4]

Ripley died in 1949; those working on the syndicated newspaper panel after his death includedPaul Frehm (1938–1978; he became the full-time artist in 1949), and his brother Walter Frehm (1948–1989); Walter worked part-time with his brother Paul and became a full-time Ripley artist from 1978 to 1989. Others who assisted included Clem Gretter (1941–1949),Bob Clarke (1943–1944), Joe Campbell (1946–1956), Art Sloggatt (1971–1975), Carl Dorese, and Stan Randall. Paul Frehm won theNational Cartoonists Society's Newspaper Panel Cartoon Award for 1976 for his work on the series. Clarke later created parodies ofBelieve It or Not! forMad, as didWally Wood andErnie Kovacs, who also did a recurring satire called "Strangely Believe It!" on his TV programs. Other strips and books borrowed the Ripley design and format, such as Ralph Graczak'sOur Own Oddities, John Hix'sStrange as It Seems, and Gordon Johnston'sIt Happened in Canada. Don Wimmer took up the panel from 1989 to 2004.^[5] John Graziano from 2005 to 2021.^[6] The current artist is Kieran Castaño, who is supported by the Ripley's Research Team.^[7]

At the peak of its popularity, the syndicated feature was read daily by about 80 million readers; during the first three weeks of May 1932 alone, Ripley received over two million pieces of fan mail. Dozens of paperback editions reprinting the newspaper panels have been published over the decades. RecentRipley's Believe It or Not! books containing new material have supplemented illustrations with photographs.

Peanuts creatorCharles M. Schulz's first publication of artwork was published by Ripley. It was a cartoon claiming his dog Spike was "a hunting dog who eats pins, tacks, screws, nails and razor blades".^[8] Said dog would later became the model forSnoopy.^[9]

Some notable books include:

• Ripley's Believe It or Not (1929), reprinted in 2004
• Ripley's Mammoth Book of Believe It or Not (1953)
• Ripley's Giant Book of Believe It or Not (1976)
• Ripley's 35th Anniversary Believe It or Not (1954)
• Ripley's 50th Anniversary Believe It or Not (1968)
• Ripley's Believe It or Not Special Edition 2012 (2011)

A series of paperback books containing annotated sketches from the newspaper feature:

• Ripley's Believe It or Not 1st Series (1941)
• Ripley's Believe It or Not 2nd Series (1948)
• Ripley's Believe It or Not 3rd Series (1954)
• Ripley's Believe It or Not 4th Series (1982)

Ripley Entertainment produces a range of books featuring unusual facts, news stories and photographs. In 2004, Ripley Entertainment foundedRipley Publishing Ltd, based in the United Kingdom, to publish newBelieve It or Not titles.^[10] The company producesthe New York Times bestsellingRipley's Believe It or Not! Annuals, the children's fiction seriesRipley's RBI, an educational series called theRipley's Twists, theRipley's Believe It or Not! Special Edition in conjunction withScholastic USA and a number of other titles.^[11][12][13] At the height of his popularity,Robert Ripley received thousands of letters a day from the public^[14] and Ripley Entertainment continues to encourage submissions from readers who have strange stories and photographs that could be featured inRipley's Believe It or Not! books and media.^[15]

The people whose items are featured in such books asStrikingly True have what Edward Meyer, Vice President of Exhibits and Archives at Ripley Entertainment Inc., describes as an obsession: "Whatever it is they're after, it is so important to them that all the rest of the world can go on without them. They want to make something that makes them immortal, makes them a little different than you and me".^[16] Despite the wide range of true and unbelievable art, sculpture, photographs, interactive devices, animal oddities, and recycled objects contained within the collection, alien or witchcraft-type stories are rarely considered as they are (according to Meyers) difficult to prove. To be included inRipley's Believe It or Not books, museums or television shows, items must undergo scrutiny from the staff and be 100% authenticated.^[16]

In 1953,Harvey Comics published the firstRipley's Believe It or Not! comic book, titledRipley's Believe It or Not! Magazine and lasted for four issues until March 1954.^[17]

From 1965 until 1980,Gold Key Comics published the secondRipley's Believe It or Not! comic book, which lasted for 94 issues.^[18]

In 2002,Dark Horse Comics published the thirdRipley's Believe It or Not! comic book, written by Haden Blackman, which lasted for three issues and was later collected in a trade paperback published by Dark Horse in May 2003, entitledRipley's Believe It or Not! (ISBN 1-56971-909-8)^[19]

In 2015,Zenescope published a two issue comic edited by Terry Kavanagh.^[20][21]

On April 14, 1930, Ripley broughtBelieve It or Not to radio, the first of several series heard onNBC,CBS and theMutual Broadcasting System.^[22] As noted by the website Ripley On Radio, Ripley's broadcasts varied in length from 15 minutes to 30 minutes and aired in multiple different formats. When Ripley's 1930 debut onThe Collier Hour brought a strong listener reaction, he was given a Monday night NBC series beginning April 14, 1930, followed by a 1931–32 series airing twice a week. After his strange stories were dramatized on NBC'sSaturday Party, Ripley was the host ofThe Baker's Broadcast from 1935 to 1937. He was scheduled in several different 1937–38 NBC timeslots and then took to the road with popular remote broadcasts.See America First with Bob Ripley (1938–40) on CBS expanded geographically intoSee All the Americas, a 1942 program with Latin music. In 1944, he was heard five nights a week on Mutual in shows with an emphasis on World War II.Romance, Rhythm and Ripley aired on CBS in 1945, followed byPages from Robert L. Ripley's Radio Scrapbook (1947–48).

Robert Ripley is known for several radio firsts. He was the first to broadcast nationwide on a radio network from mid-ocean and he also participated in the first broadcast from Buenos Aires to New York City. Assisted by a corps of translators, he was the first to broadcast to every nation in the world simultaneously.^[23]

As the years went on, the show became less about oddities and featured guest-driven entertainment such as comedy routines. Sponsors over the course of the program includedPall Mall cigarettes andGeneral Foods. The program ended its successful run in 1948 as Ripley prepared to convert the show format to television.

The newspaper feature has been adapted into more than a few films and TV shows.

• Ripley hosted a series of two dozenBelieve It or Not! theatrical short films between 1930 and 1932 forWarner Bros.Vitaphone. A 2-DVD release featuring 24 of these theatrical shorts is available in the United States beginning March 16, 2010, fromWarner Home Video, through their Warner Archive manufacture-on-demand program.^[24] Directors on the shorts includedMurray Roth (on the first five),Roy Mack andAlfred J. Goulding (latter half of second season). Leo Donnelly assisted later on commentary.
• He also appeared in a Vitaphone musical short,Seasons Greetings (1931), withRuth Etting,Joe Penner,Ted Husing,Thelma White,Ray Collins, and others.
• Ripley's short films were parodied in a 1939Warner Bros.Merrie Melodies cartoon titledBelieve It or Else. Released on June 25, 1939, directed byTex Avery and written by Dave Monahan, it featured a running gag in which a prototypeElmer Fudd appeared to declare, "I don't believe it!" On November 5 of the same year, another Avery documentary parody,Fresh Fish, was released. Written by Jack Miller, this cartoon's running gag was a two-headed fish that kept swimming onto the screen to ask, "Pardon me, but can you tell me where I can find Mister Ripley?"
• 20th Century Fox produced anothershort film,Acquitted by the Sea, that was produced by Truman Talley and directed by Earl Allvine. It was released on September 27, 1940 and told an unusual story involving theTitanic.

In October 2004,Paramount Pictures announced plans for a film that would chronicle the life of Robert Ripley. The film was to be produced byJames Jacks and his Alphaville Films company, associated with Paramount.Scott Alexander and Larry Karaszewski were hired to write the script. Jacks explained: "It's about the exploits of Robert Ripley, one of the most popular newspaper cartoonists in the '30s and '40s, who was well known for going around the world and looking for oddities and getting into adventures while doing so. We want to make a series of movies that, if not quite the truth, are the adventures that should have happened. We want to turn it into anIndiana Jones, a goofy version, as played byJohnny Depp. When they saw we had the writers fromLarry Flynt, they thought that we wanted to make the kinky version, but we saw a chance to do aSpielberg-type movie with one of their characters".^[25]

In November 2005,Tim Burton was attached to direct the film, withJim Carrey starring as Robert Ripley. Filming was to begin in October 2006, for a 2007 release. Paramount hinted that the film, if successful, could be the start of aRipley's film series.^[26] In addition to Jacks,Sean Daniel andRichard D. Zanuck were to serve as producers for the film.^[27] Zanuck spent six weeks in China to scout filming locations for the project.^[28]

In June 2006, Paramount delayed the start of production on the film for at least a year because its projected budget went over the allowed $150 million. Carrey had waived his entire upfront salary to help keep costs low, but the project remained over budget. Burton and Carrey also wanted to have Alexander and Karaszewski make changes to the film's script to focus more on Ripley'sBelieve It or Not column. Carrey was adamant on avoiding what happened with his previous projectFun with Dick and Jane, which required reshoots and additional editing as a result of beginning production without a script. Filming had been scheduled to begin in China in November 2006. Although Paramount could have delayed production to spring 2007, the film was delayed further to allow Burton to filmSweeney Todd.^[29][30]

In December 2006, Burton and Carrey approved writerSteve Oedekerk to rewrite the script. Oedekerk had worked with Carrey on several previous projects. Production was to begin in China in winter 2008, for a 2009 release.^[31] Later in January, Zanuck said he was no longer involved with the project, and that he was unaware that it was proceeding.^[28] Oedekerk's draft was completed in June 2007, and was approved that month by Paramount, Burton, and Carrey. At that time, Carrey hoped to have production finished by summer 2008.^[32] Later that month, Paramount was searching for a new director.^[33]

In October 2008,Chris Columbus pitched an idea for the film that was approved by Carrey and Paramount. Columbus' idea involved scrapping the previous China-based storyline entirely. Negotiations were underway that month to hire Columbus as director, with plans to hire a writer afterwards. Paramount planned to release the film in 2011, and hoped that it would be the start of aRipley's film series.^[34] In January 2011,Eric Roth was hired to write the script, with Carrey still attached to star. Ken Atchity and Chi-Li Wong joined the project as producers, alongside Jacks and Daniel.^[27]

• ThefirstBelieve It or Not TV series, a live show hosted by Ripley, premiered on theNBC television network on March 1, 1949. Shortly after the 13th episode, on May 27, Ripley died of a heart-attack and several of his friends substituted as host, including futureRipley's Believe It or Not! president Doug Storer. Robert St. John served as host from the second season until the series ended on October 5, 1950.
• In 1956, an unsold pilot was made by Trident Productions. Stories include the invention of streptomycin and a story on George Gershwin.
• A revival of the original series,Ripley's Believe It or Not!, aired from 1982 to 1986 on the ABC television network. Based on three pilots/specials conceived, produced and directed by Ron Lyon and Jack Haley, Jr. (1980–81), the series was a Haley/Lyon/Rastar production in association withColumbia Pictures Television. Featuring film starJack Palance who hosted the popular series throughout its run, the series had three different co-hosts who appeared from season to season (initially actressCatherine Shirriff, followed by Palance's daughter,Holly Palance, and later singerMarie Osmond). The 1980s series reran on theBritish andAmerican versions of the Sci-Fi Channel during the 1990s; it last aired onNBCUniversal's horror/suspense-themed cable channelChiller.
• A Canadian animated series,Ripley's Believe It or Not!, was produced forFox Family in 1999 byCinar (nowWildBrain), and followed the adventures of "Michael Ripley", Robert Ripley's nephew. The show was aimed at a younger audience, and would often feature Michael going around the world.^[35]
• Another revival, once again titledRipley's Believe It or Not!, aired from 2000 to 2003, produced byColumbia TriStar Television and shown onTBS. Hosted by actorDean Cain, executive-produced byDan Jbara and co-executive-produced by Dennis Lortz, the series took a slightly more sensationalistic approach to its subject matter and "premiered as the highest-rated original series on cable" at that time.^[36] The series was canceled in October 2003 after four seasons. Like the previous syndicated live-action series, this latest edition was later aired onThe Biography Channel, Chiller andDecades forreruns.
• In 2006, the Philippines made a local adaptation ofRipley's Believe it or Not! with a local host.ABC 5 (now known as TV5) was the first to make it withRaymond Bagatsing as host. The show however was short-lived.
• In 2008,GMA Network bought the rights and revivedRipley's Believe It or Not! in the Philippines. This timeChris Tiu of theAteneo Blue Eagles was chosen as host. It is part of theBilib Ka Ba? Nights/Araw-araw (Do You Believe? Nights/Daily)programming block of the network which premiered on August 18, 2008, and lasted until September 22, 2010.^[37]
• In 2012, acompositeparody ofRipley's Believe It or Not! andGuinness World Records dubbedThe Guinness O'Ripley Enormous Book of Curiosities, Oddities, and World Records served as the focus of theSpongeBob SquarePants episode "Squirrel Record", in which thetitle character assists his friendSandy Cheeks in breaking the records within.
• Another revival,Ripley's Believe It or Not! (produced by Texas Crew Productions withBruce Campbell as host), premiered on theTravel Channel in 2019.^[38][39]

• Apoint-and-clickadventurecomputer game,Ripley's Believe It or Not!: The Riddle of Master Lu, was published and developed bySanctuary Woods and released in 1995.
• In 2004, aRipley's Believe It or Not!pinball machine was released.^[40]
• In 2006, the Ripleys.com website held a "Dear Mr. Ripley" contest in which contestants submitted "unbelievable" stories and with a public vote selecting a winner. The submissions included stories about a two-faced kitten, a car hurdler, a painting on human flesh canvas, a snake swallowing a golf ball, an unopened deck of cards in a thin-necked bottle, a collector of Converse shoes with over 400 pairs, a man who survived a dump truck falling on him, a painting made of nail polish, a child who played sports while hopping on apogo stick, and a tongue swallower. The winners were announced on December 15 of the same year.

When Ripley first displayed his collection to the public at theChicago World's Fair in 1933, it was labeled Ripley's Odditorium and attracted over two million visitors during the run of the fair (in an apparent promotional gimmick, beds were provided in the Odditorium for people who "fainted" daily). That successful exhibition led to trailer shows across the country during the 1930s and his collections were exhibited at a number of major fairs and expositions, including San Francisco, San Diego, Dallas, and Cleveland. In New York City, the famedTimes Square exhibit opened in 1939 on Broadway. In 1950, a year after Ripley's death, the first permanent Odditorium opened inSt. Augustine, Florida.^[41] The Odditorium is housed in the Castle Warden, built in 1888 by an associate ofHenry Flagler, President of theFlorida East Coast Railway.^[42]

As of May 2023^[update], there are 28Ripley's Believe It or Not! Odditoriums around the world. Odditoriums (in the spirit ofBelieve It or Not!) are often more than simple museums cluttered with curiosities. Some include theaters and arcades, such as the ones in Gatlinburg, Tennessee and Wisconsin Dells, Wisconsin. Others are constructed oddly, such as the Orlando, Florida Odditorium which is built off-level as if the building is sinking (a commemoration of asinkhole that opened on the site while construction was in progress).

Alphabetical, by country or district:

• Shanghai, China (closed) – This location was located at Huangpu River.
• Victoria Peak, Hong Kong (closed) – There was an Odditorium inThe Peak that opened in 1998 and closed on March 20, 2005.
• Jakarta, Indonesia (closed) – This location (called the "Fun Odditorium") was located in thePondok Indah Mall complex. It was the largest Ripley's Odditorium in the world (2,000 m²; 22,000 sq ft). It opened on September 28, 1995^[43] and closed in the late 1990s.
• Genting Highlands, Malaysia – This location was located in theFirst World Plaza. It reopened as Ripley's Adventureland located on level 4 in SkyAvenue.
• Mandaluyong, Philippines (closed) – This location was in theShangri-La Mall in Ortigas.
• Jeju Island, South Korea (closed) – This is located at the Jeju Jungmun resort.
• Pattaya, Thailand – This is located at Pattaya'sRoyal Garden Plaza. It appears as if an airplane has crashed into it.

• Copenhagen – This location is a smaller one located close to the city hall and next to a museum ofHans Christian Andersen.

• Amsterdam – This location opened on June 23, 2016, at theDam Square, Dam 21, in a building that belongs to the Heritage of Amsterdam. It has more than 500 exhibits.^{[citation needed]}

• Blackpool – Located atBlackpool Pleasure Beach, this location is based in the popular holiday destination ofBlackpool. It was located further north in the 1980s at a location adjacent toCentral Pier.^[44]
• Great Yarmouth (closed) – There was an Odditorium inGreat Yarmouth on the east coast of England. It opened in 1993 and closed in 1997.^[45] It is now an indoorminiature golf course that uses some of the leftovers from the Odditorium as scenery for the holes.
• London (closed) – This location was the world's largest and it opened on August 20, 2008 at theLondon Pavilion and closed on September 25, 2017. It housed over 500 exhibits. It was famed for its large collection ofMarilyn Monroe's personal belongings and interactive exhibits over five floors, including a mirror maze and illusion tunnel.

• Kuwait City, Kuwait (closed) – This location was located in the Hadiqat Al Sheaab Amusement Park.
• Dubai, United Arab Emirates – This is located inGlobal Village features a mirror maze and a moving 4D theater.

• Cavendish, Prince Edward Island – This is located in a concentrated area of tourist attractions adjacent to thePrince Edward Island National Park. A lighthouse (the top being broken) features the Ripley's sign. The museum is adjoined to a wax museum and also features a mini-golf attraction.

• Niagara Falls, Ontario – This location is shaped like a toppled overEmpire State Building withKing Kong standing on top of it. This is the second oldest Ripley's Museum in the world and is one of three in Canada. The museum was closed for major renovations between November 2015 and May 2016. The newly updated museum is the largest and most valuable museum for the company. Located across the street is a Ripley'sSelfie Studio, and up the street there is a Louis Tussaud's Wax Works which is owned by Ripley's.
• Toronto, Ontario – TheRipley's Aquarium of Canada opened in October 2013 next to theCN Tower andMetro Toronto Convention Centre.^[46] The 150,000-square-foot (14,000 m²) structure boasts the longest underwater tunnel in North America. The aquarium was originally set to open inNiagara Falls, Ontario (nearGreat Wolf Lodge) in 2007, but relocated to Toronto.^[47]

• Guadalajara – Opened in 1994,^[48] this location is a small one like Mexico City's location. It is near downtown.
• Mexico City – Opened in 1992, this location is shaped like a medieval castle and has 14 exhibition halls within it. This was the first of three locations to open in Latin America.
• Veracruz – Opened in 2011, this location is small and available in a mall with the associated Veracruz Aquarium and Wax Museum, has 150 figures on display, and features a mirror maze and rotating tunnel.
• Cancún – Opened in 2021, this location is in La Isla Mall and features a mirror maze and laser maze.

• Buena Park (closed) – This location was located in Buena Park's E-Zone district onBeach Boulevard, close toKnott's Berry Farm. It opened in August 1990 and closed on March 30, 2009.
• Hollywood – This location is in theBank of America Building onHollywood Boulevard.
• San Francisco – This location is nearFisherman's Wharf, San Francisco.

• Key West (closed) – Opened on April 15, 1993 in the former Strand Theatre, this location was located onDuval Street. It then relocated to the formerPlanet Hollywood building nearby on July 6, 2003. It closed permanently in 2020 due to the COVID-19 pandemic.
• Orlando – Opened in July 1992, this is located on the busyInternational Drive tourist corridor and is built to appear as though it is dropping into asinkhole.
• Panama City Beach – Opened in June 2006, this location is at the intersection of Front Beach Road, Middle Beach Road and Thomas Drive on Panama City Beach and is designed to look like a 1950s luxury cruise liner that has run aground on the beach. It also has a moving 4D theater.
• St. Augustine – This is the oldestRipley's Believe It or Not! Odditorium, located in the Castle Warden. It was purchased shortly after Ripley's death in 1949 and opened in 1950. Before becoming home to his vast collections from his travels, "The Castle", as it is known, was once a hotel which played host to a number of famous guests, including Ripley and author/ownerMarjorie Kinnan Rawlings. It was originally aMoorish Revival style mansion, built in 1887 by millionaire William G. Warden as a winter home. Its popularity and success led Ripley's associates to open new establishments throughout the United States and the world. Perhaps not surprisingly, it is rumored to be haunted. Segments of the most recent Ripley's TV series were filmed here, including the opening credits. Among the attractions here are a mummified cat, a1⁄12 scale model of the originalFerris wheel made out of erector sets, life and death masks of famous celebrities (including Abraham Lincoln), and shamanistic apparati from cultures around the world.

• Chicago (closed) – Opened on November 21, 1968, this location was located onWells Street in the Chicago Old Town area until its closure in 1987.

• Baltimore (closed) – This location opened on June 26, 2012 in the Light Street Pavilion ofHarborplace on theInner Harbor. The museum's entrance featured a sculpture of a sea monster known asChessie. It was dismantled and closed permanently in May 2020.^[49]
• Ocean City – This location opened in 2001 and is located on the boardwalk at Wicomico Street. It is a popular destination for tourists and it sits at the entrance toJolly Roger's Pier Amusement Park. It features a large model of a shark that appears as if it has crashed through the museum.

• Branson – This location looks like a stone edifice that was cracked by an earthquake.

• Las Vegas (closed) – Located at theFour Queens hotel-casino, it opened on October 1, 1985,^[50][51][52] and closed in 1993.^[53]

• Atlantic City (closed) – This location was located on the Boardwalk. It opened in late June 1996 and closed on December 31, 2022.^[54]

• New York City (closed) – This location opened inManhattan on42nd Street in July 2007. This was the largest Ripley's in the world, housing over 1000 authentic artifacts and interactive exhibits. It closed on November 28, 2021.^[55]

• Newport – This location was funded by Jacob Walters and built in 1986. It is at the Historic Bayfront and one of two amusements known as Mariner Square, the other beingWax Works.

• Myrtle Beach – The artifact museum is located near the center of Myrtle Beach'sOcean Boulevard. It opened in 1976. Also in Myrtle Beach is Ripley's Crazy Golf, a mirror maze,Ripley's Haunted Adventure, Ripley's Illusion Lab, and Ripley's Aquarium of Myrtle Beach.

The aquarium, opened in 1997 atBroadway at the Beach, does scientific research and veterinary care for sharks, turtles and other fish.^[56]

• Gatlinburg – The original museum was built in 1970. On July 14, 1992, a fire started from a neon light fixture in a neighboring T-shirt shop. It quickly spread and engulfed a total of twelve businesses in one city block and damaged almost every building along the main street. From that Tuesday night to Wednesday morning, firefighters managed to get the situation under control, but the Ripley's Odditorium was one of the twelve to be completely consumed. Some of Ripley's most prized and unique possessions were lost in the fire, although some artifacts were able to be salvaged. The museum was rebuilt and opened in 1994 with nearly twice the amount of exhibit space, plus a tribute to the city's firefighters included among the collections. Artifacts salvaged from the blaze sport decals saying "I Survived the Fire". As with other Ripley museums, it has an architectural theme by looking as if it has survived a major earthquake, with interior and exterior feature cracks throughout. The Ripley's Company has since opened several other attractions in the Gatlinburg-Pigeon Forge area, including a "four-dimensional" theater, a state-of-the-art aquarium, a haunted factory, several arcades, two miniature golf courses, and a mirror maze, all of which carry the Ripley's brand name and logo.^[57]

• Grand Prairie – This is located at 601 East Safari Parkway inGrand Prairie, Texas. It is west of downtown Dallas onIH-30 and is on the northwest intersection of Belt Line Road and IH-30, 7 miles (11 km) east ofSix Flags Over Texas.
• San Antonio – This is located across from the historicAlamo. Next door isLouis Tussaud's Waxworks and just a short walk down the road is Ripley's Haunted Adventure.

• Williamsburg – This location opened in 2006. It has 11 galleries and over 350 exhibits. There was also a 4D theater that shows 3D movies with added effects (air, water, scent, etc.), however this feature is no longer open.^{[citation needed]}

• Wisconsin Dells – This location is owned by Concept Attractions.^[58] It opened in May 1990. The exterior of the original museum is designed as a temple with a plane crashed into its side. It feature 3 floors with 11 galleries with illusions and puzzles. It is located on Broadway, the downtown strip of Wisconsin Dells.^[59] The museum recently relocated to a larger building about two doors from its original location on July 8, 2023.

• Gold Coast – This location is at the popular tourist destinationSurfers Paradise. It reopened in the new Soul Centre on January 22, 2010, featuring a band of human oddities playing songs at the entrance.

Authorities at the company insist that they thoroughly investigate everything and ensure their accuracy before they publish their research. This is emphasized on its television show, where they often say "If you see it onRipley's, you can bet that it's real". However, two claims^[which?] appearing in their books have been dubbed "myths" by theDiscovery Channel television showMythBusters.^{[citation needed]} One claim which had previously appeared inRipley's books, concerning an "accidental" execution of 1,200 Turkish prisoners when something uttered byNapoleon Bonaparte was misunderstood, has had its accuracy challenged bySnopes.^[60]

Ripley's has reported the urban legend ofFrank Tower - an individual who was supposed to have survived the sinkings of theRMSTitanic,RMSEmpress of Ireland, andRMSLusitania - as being factual, but this story has been debunked by several sources.^[61][62]

Ripley's has also repeated theMuhlenberg legend, which claims that German was once one vote short of becoming the official language of the United States.^[63]

Ripley's has mentioned a well-known myth that claims theGreat Wall of China is visible from theMoon with the naked human eye.^[64]

The 2013 videogameGrand Theft Auto V features a business called Bishop's WTF on Vinewood Boulevard, based on the Ripley's located on Hollywood Boulevard.^[65]

In the 1999 movieThe Iron Giant there is a scene where the film’s protagonist Hogarth is in the woods pondering what to do with the giant robot. At which point, he says “So we can’t call Ripley’s Believe It or Not, because… they wouldn’t believe it.”

• Strange as It Seems, a rival publication
• Museum of Jurassic Technology, an oddities museum

• Official website 
• Inventory of the Doug and Hazel Anderson Storer Collection, 1920s–2003, in theSouthern Historical Collection,UNC-Chapel Hill
• National Cartoonist Society Award, 1976: Paul Frehm
• Ripley's Believe It or Not! atDon Markstein's Toonopedia.Archived from the original on January 19, 2017.
• Ripley On RadioArchived November 6, 2017, at theWayback Machine