 | |
| Company type | Subsidiary |
|---|---|
| Industry | Financial services |
| Founded | 1996; 30 years ago (1996) |
| Headquarters | Toronto,Ontario, Canada |
Number of employees | 1,097 |
| Parent | Loblaw Companies (since 2017 and previous joint venture withCIBC 1996-2017) |
President's Choice Financial (French:Services financiers le Choix du Président), commonly shortened toPC Financial, is the financial service brand of theCanadian supermarket chainLoblaw Companies.
Two different wholly owned subsidiaries of Loblaw Companies provide services under the President's Choice Financial brand: personal banking andMastercard credit card services are provided by the federally chartered[1] President's Choice Bank, and insurance is provided by PC Financial Insurance Brokers.
In December 2025, it was announced theToronto-headquarteredEquitable Bank (EQB) had entered into a definitive agreement to acquire PC Financial from Loblaw Companies. The acquisition was valued at $800 million and includes President's Choice Bank, PC Financial Insurance Agency Inc, PC Financial Insurance Brokers Inc, and other affiliated entities.[2]
Bank Machines (ATMs)
Most Loblaws and Loblaws-owned stores offer access to a PC Financial-branded ATM. These ATMs can be used for no fee by PC Financial customers. All other customers who use the ATMs will be charged fees.
PC Financial MasterCards are embedded withPayPass technology.[1] In November 2014, Ugo Wallet, amobile wallet app forAndroid was launched in partnership withTD Canada Trust.[3] In addition, users can store PC credit cards onApple Pay andAndroid Pay.[4][5]
President's Choice offersauto insurance andhome insurance, underwritten through a broker model by a number of Canadian insurance companies,pet insurance, underwritten by SecuriCan General Insurance Company, andtravel insurance by Travel Guard Canada as managing general underwriter and agent for American Home Assurance Company.[citation needed] President's Choice discontinued their home and auto insurance offerings to new customers in 2009 for a brief period as structural changes were made.[clarification needed] During this time, the previous partnership with Aviva came to an end. Their home and auto insurance products returned under a separate "broker model" in January 2010.[citation needed]
President's Choice Financial launched thePC Money Account, a no-fee "debit-like" personal banking service, on September 14, 2020. Unlike its former banking service, which was provided by CIBC, PC Money Accounts are issued directly by President's Choice Bank.[6] The PC Money Account card can be used to collect PC Optimum points on purchases, and can be used online and worldwide at any retailer that acceptsMastercard. Unlike conventional chequing accounts in Canada, the PC Money Account does not use the Interac network on domestic debit purchase transactions, as the card operates on MasterCard’s global payment network; it is a prepaid card.[citation needed]
Standard consumer banking products (chequing accounts, savings accounts, loans, mortgages) were provided as a joint venture with theCanadian Imperial Bank of Commerce; this partnership began in 1996. CIBC offered lines of credit, loans,Registered Retirement Savings Plan (RRSPs), and mortgages using the President's Choice brand under license, except for between January 2001 and October 2005 when banking services were provided byAmicus Bank (a CIBC subsidiary). Services were available in all Canadian provinces, except Quebec[2]. All PC Financial bank accounts had the same bank number as CIBC (010), and were located under one transit/branch number (30800).
Clients performed their banking transactions on the Internet, at a PC- or CIBC-branded ATM, by telephone, or in person at pavilions located inside Loblaw-affiliated stores.
President's Choice Financial consumer banking services were ranked byJ.D. Power and Associates as having the highest customer satisfaction among mid-size Canadian banks in 2007, 2008, 2009, 2010, and 2011.[3]
On August 16, 2017, it was announced that Loblaw Companies and CIBC had mutually decided to terminate their joint venture to provide consumer banking products.[7] All PC Financial mortgages, loans, investments, and bank accounts were transferred to CIBC's newdirect banking brandSimplii Financial effective November 1, 2017.[8] PC Financial's credit card and insurance products were unaffected by the decision, and continued to be offered by subsidiaries of Loblaw Companies.[9] At the time of the announcement the consumer banking products had approximately 2 million customers.[7]
Customers collectPC Optimum reward points on purchases made with their President's Choice Financial Mastercard credit cards, as well as with purchases made with the PC Money Account.[10][11]