Pioneer DJ is a brand ofDJ products, includingmedia players andDJ software controllers,turntables,DJ mixers,headphones,effects units, andloudspeakers. Originally part ofPioneer Corporation, the company became independent in 2014 as Pioneer DJ Corporation, and has produced numerous industry-standard DJ products.^[1] The company's market share of the DJ market is estimated at 60%.^[2] Pioneer DJ Corporation changed its company name to AlphaTheta Corporation from January 1, 2020. Their brands and brand names, including Pioneer DJ, were not affected by this change.^[3] In January 2024, it was announced that new products would be released under the AlphaTheta brand, alongside Pioneer DJ.^[4]

Pioneer DJ

Formerly	Pioneer Pro DJ
Company type	Privately Held Corporation
Industry	Hardware and software for DJ's and music production/performance
Founded	Kawasaki (2014 (2014))
Headquarters	Yokohama, Japan
Key people	Yoshinori Kataoka, President and CEO Masakazu Suzuki, Executive Director in board
Products	DJ Mixers, CDJs, DJ Controllers, Turntables, Rekordbox
Number of employees	435
Parent	Noritsu
Website	www.pioneerdj.com

In 1937,Nozomu Matsumoto developed the Pioneer A-8, the very first dynamic speaker to be built in Japan from original components.^[1] The following year, Matsumoto founded the Fukuin Shokai Denki Seisakusho company, aradio andspeaker repair shop, inOsaka Japan. In May, 1947 Fukuin Denki was incorporated, and in June, 1961, the company's name was changed toPioneer Electronic Corporation.

In 1994, Pioneer released the world's firstCDJ, the CDJ-500, a top-loadingCD deck designed for professionalDJ use, with a live cue function,looping, the ability to adjusttempo without alteringpitch and a rudimentaryjog dial which allowed the user to nudge the track forward or backward. The company introduced a companion DJ mixer, the DJM-500 with built-ineffects that could besynchronized to the BPM of the music. In 1998, Pioneer introduced the CDJ-100s, the first CDJ with built-in jog wheel-controllable effects.

In 2001, the company introduced the CDJ-1000 with "Vinyl Mode," which made it possible for a user to manipulate a touch-sensitive platter like vinyl on aturntable to slow down or speed up atrack, or evenscratching. The CDJ-1000 also introduced 'cue points' which allowed the user to set markers on a track and recall them. These new features, combined with the increased availability of music on CDs, as well as the comparative ease of transporting and storing CDs compared to vinyl, soon made the CDJ-1000 an industry standard in nightclubs worldwide.^[1][5]

In 2004, Pioneer introduced the DVJ-x1, the first video DJ deck (capable of reading DVDs and outputting video).^[1]

In 2009, Pioneer launched the first version of Rekordbox, acomputer-based DJ software developed for Pioneer by Mixvibes and controllable by the newly released CDJ-2000, which popularized DJing without physical media. It allowed DJs to create and manage playlists within the software, before exporting them to compact storage devices such as USB flash drives or SD cards. Playlists could then be instantly loaded onto CDJ players in a live setting. Rekordbox developed rapidly, and by 2015 was capable of performing entire DJ sets on a laptop controlled by the newly released XDJ-RX system.^[1]

In September 2014, with an estimated DJ market share of 60%,^[6] Pioneer Corporation announced it would sell 86% of its DJ equipment business to private equity firmKKR for about 59 billion yen ($550 million), with the sale to be completed by March 2015,^[7] establishing Pioneer DJ Corporation.

In 2016, Pioneer DJ introduced the CDJ-2000NXS2, which established itself as the new industry standard, appearing on mostriders for major events and nightclubs worldwide.^[1]

In 2020 Pioneer DJ's parent company's name was changed to AlphaTheta Corporation. In March of that year, KKR and Pioneer Corporation sold their respective stakes in AlphaTheta Corporation to Japanese holding companyNoritsu.^[8]

On 23 January 2024, AlphaTheta Corporation confirmed that new products would be announced using the brand AlphaTheta, separate from Pioneer DJ.^[4]

• CDJ
• DJM

• Official site