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Novelty architecture

Novelty architecture, also calledprogrammatic architecture ormimetic architecture, is a type ofarchitecture in whichbuildings and other structures are given unusual shapes for purposes such asadvertising or to copy other famous buildings. Their size and novelty means that they often serve aslandmarks. They are distinct fromarchitectural follies, in that novelty architecture is essentially usable buildings in eccentric form whereas follies are non-usable, purely ornamental buildings also often in eccentric form.

Elephant of the Bastille, 1813–1846 Paris
Engraving of design for the head of theStatue of Liberty (1879) in theChamp de Mars, Paris, including diagram showing plans for human access
Teapot Dome Service Station inZillah, Washington
The Longaberger Company headquarters inNewark, Ohio

Overview

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Although earlier examples exist, such as the planned but never completed ParisianElephant of the Bastille, the style generally became popular in theUnited States, and later to some other countries, as travel by automobile increased in the 1930s.[1] TheStatue of Liberty in New York is a statue that is part sculpture and part monument, which like many subsequent examples of novelty architecture, has an accessible interior and became a tourist attraction.

Constructing novelty architecture near to roads became one way of attracting motorists to a diner, coffee shop, orroadside attraction, so buildings were constructed in an unusual shape, especially the shape of the things sold there. "Mimic" architecture became a trend, and many roadsidecoffee shops were built in the shape of giantcoffee pots;hot dog stands were built in the shape of giant hot dogs; and fruit stands were built in the shape of oranges or other fruit.Tail o' the Pup is a hot dog-shaped hot dog stand;Brown Derby is a derby-shaped restaurant; Bondurant's Pharmacy is a mortar-and-pestle pharmacy; theBig Apple Restaurant and theBig Duck are, respectively, a 10.7 metres (35 ft) tall apple and a poultry store shaped like a duck (now a gift shop).Montréal has the restaurantGibeau Orange Julep built as a 12-metre high orange-coloured truncated sphere in 1966 (replacing its smaller sphere of 1945) and still operating today.[1]

Novelty or programmatic (mimetic) architecture may take the form of objects not normally associated with buildings, such as characters, animals, people or household objects.Lucy the Elephant andThe Longaberger Company's head office are examples. There may be an element ofcaricature or a cartoon associated with the architecture. Such giant animals, fruits and vegetables, orreplicas of famous buildings often serve as attractions themselves. Some are simply unusual shapes or constructed of unusual materials.[1]

Many examples of novelty architecture are designed to attract drive-by customers by taking the form of products sold inside. Others, such ascasinos inLas Vegas andMacau, are based on famous landmarks from around the world.

Categories

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Buildings resembling objects or creatures

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Mimetic architecture in California: Parking enforcement office building looks like aparking meter

Mimetic architecture, or buildings designed to imitate a giant object or creature, sometimes having to do with what is being sold or showcased inside.

Examples include theHigh-Heel Wedding Church inTaiwan, the Mr. Toilet House inSouth Korea, the Museum of Tea Culture inChina, theNational Fisheries Development Board building and theChowdiah Memorial Hall auditorium inIndia, theElephant Building inThailand, or theWolfartsweier Cat Kindergarten and theBMW Headquarters inGermany, to name but a few.

Buildings styled after famous landmarks

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Novelty architecture in the form of famous landmarks has been built inChina,Georgia,Japan and the United States, for instance. Such replica buildings are extensively used in casinos, hotels, shopping plazas, oramusement parks such asDisneyland where the apparent playfulness and whimsy are intended to add to their appeal. In some cases, such asCarhenge, the structure is an adaptation of a well-known building.

In China, theNew South China Mall inDongguan, features a 25 metres (82 ft) replica of theArc de Triomphe,[2] another replica of Venice's St Mark's Campanile,[3] a 2.1 kilometres (1.3 mi) canal with gondolas.[2]

InBatumi on Georgia'sBlack Sea coast, new high-rise landmark buildings and the renovation of the Old Town have incorporated novelty buildings.[4] Many of these constructions are novelty architecture, including theSheraton Hotel, designed in the style of theGreat Lighthouse at Alexandria, Egypt;[5] the Alphabet Tower (145 metres (476 ft) high), celebrating Georgian script and writing;Piazza, a mixed-used development in the form of an Italian piazza; and buildings designed in the style of theLeaning Tower of Pisa, theAcropolis, and an upside-downWhite House.

In Japan, there is theHuis Ten Bosch theme park nearNagasaki, which has replicas of Dutch landmarks likeHuis ten Bosch and theDom Tower of Utrecht.

In the US, a shopping plaza in Kansas City, Missouri contains a half-sized replica of La Giralda in Sevilla. Casinos on theLas Vegas Strip in the form of novelty architecture include thepyramid-shapedLuxor Hotel and theNew York-New York Hotel & Casino, a building designed to look like theNew York City skyline;Paris Las Vegas whose front suggests theParis Opera House and theLouvre; andExcalibur Hotel and Casino (1990), with its stylized façade ofKing Arthur's castle (Camelot). In Macau,The Venetian Macao, likeits counterpart in Las Vegas, features a replica ofSt Mark's Campanile and other buildings inVenice.

Water towers and storage tanks

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Water towers and storage tanks, often prominent features in a small town, are two types of buildings which have been shaped or decorated to look like everyday objects. There are many versions of these types of novelty architecture.

Water towers exist in many forms, among thempeaches, coffee pots, and teapots; corn cobs, wine bottles, and sauce bottles; and fishing bobbers and strawberries.

Severalbreweries and other businesses have designed holding tanks in the shape of giant cans of beer or other containers.

Giant sculptures

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Sculptures of ordinary items scaled to building size are another aspect of novelty architecture. Such sculptures appear at roadside parks and attractions or museums in Australia, Canada, Japan, New Zealand, the Philippines and the United States. They are likely to represent local animals, such as fish or other wildlife; local plants, such as apples orpineapples; well-known local people such asPaul Bunyan; food, such as the branded candy bars at the formerCurtiss Candy Company; sporting or mechanical equipment such as giant bats, balls, ortires; musical instruments, such asguitars; clothing, such asgiant boots; or popular creatures, such asdinosaurs.

In some instances, the giant sculpture provides a reference for the building to which it is connected. Examples are the giant baseball bat outside theLouisville Slugger Museum & Factory and the giantpaper plane atCleveland Hopkins International Airport.

Other styles

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Architecture popular in the 1950s-1960s in southernCalifornia and inFlorida featured sharp corners, tilted roofs, starburst designs, and fanciful shapes. This came to be known asGoogie,Doo Wop, orpopuluxe architecture.

Long-established firms whose features are well-known could still qualify as novelty architecture; examples includeMcDonald's original golden-arches design and the self-referential design of theWhite Castle restaurants.

Gallery

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Buildings around the world

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Buildings in the United States

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Statues

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See also

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References

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  1. ^abcHeimann, Jim (2001).California Crazy and Beyond: Roadside Vernacular Architecture. Chronicle Books.ISBN 0-8118-3018-7.
  2. ^abMatthew Benjamin and Nipa Piboontanasawat (April 17, 2007)."China's mall glut reflects an unbalanced economy".The New York Times. RetrievedFebruary 8, 2010.
  3. ^Donohue, Michael (2008-06-12)."Mall of misfortune".The National. Abu Dhabi Media Company. Archived fromthe original on 2011-03-09. Retrieved2010-01-12.Location: Dongguan, China Year Opened: 2005 Gross Leasable Area: 7.1 million square feet
  4. ^Dinah Spritzer, "Next Stop: Glamour revives port of Batumi",New York Times, September 9, 2010.
  5. ^""Sheraton Hotels & Resorts Debuts in the Black Sea Resort Destination of Batumi", Starwood Hotels and Resorts site". Archived fromthe original on 2013-01-04. Retrieved2012-11-28.
  6. ^Cathy Adams (28 January 2018)."Mimetic architecture: Why does this building look like a fish?".CNN. Retrieved2021-11-12.
  7. ^"Upside-Down House of Trassenheide".Atlas Obscura. Retrieved2023-12-26.
  8. ^Anicic, John Charles (2005).Fontana: Images of America.Mount Pleasant, South Carolina:Arcadia Publishing. p. 83.ISBN 0-7385-2900-1. Retrieved2011-02-06.
  9. ^"Roadside America.Fontana, California - Giant Orange Stand". Roadsideamerica.com. Retrieved2010-12-22.
  10. ^Cathy Adams (28 January 2018)."Mimetic architecture: Why does this building look like a fish?".CNN. Retrieved2021-11-12.
  11. ^Cathy Adams (28 January 2018)."Mimetic architecture: Why does this building look like a fish?".CNN. Retrieved2021-11-12.
  12. ^"These Unusual Houses Look Like Giant Boats That Washed Ashore On a Residential Street".Atlas Obscura. Retrieved2023-02-14.
  13. ^"The Boathouses".Encinitas Historical Society & 1883 Schoolhouse. 2016-08-13. Retrieved2023-02-14.

External links

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Wikimedia Commons has media related toNovelty architecture.
Wikivoyage has a travel guide forNovelty architecture.

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