Joseph A. Falk (born January 30, 1951) is an Americanauto dealer andNASCAR Cup Series team owner, as well as a formerstock car racing driver. He is the owner of Little Joe's Autos, anautomobile dealership in theVirginia Tidewater.^[1]

Falk started his racing career atLangley Speedway, where he won the track's Late Model championship in 1976;^[2] he was also the winner of what some regard as "the [track's] best Late Model race of all time", in 1983.^[3]

Falk drove in one NASCAR sanctioned race at the 'national series' level, competing in theBusch Series (nowXfinity Series)Bobby Isaac Memorial 200 atHickory Motor Speedway in October 1984; he finished 17th after starting 23rd, driving a Pontiac for Bubba Nissen Racing.^[4]

Falk became a team owner in theNASCARWinston Cup Series in 1997, partnered withRon Neal to formLJ Racing, fielding the No. 91 Chevrolet;^[5] the team struggled, and utilized several drivers over the next three years before closing.^[6]

He returned to NASCAR team ownership in 2011, fielding the No. 50 Chevrolet under theLTD Powersports name.^[7]

For the 2012 season, Falk joinedHillman Racing, owned by former Cup Series crew chief andGermain Racing team managerMike Hillman, Sr., as a partial owner; the team attempted to qualify for the2012 Daytona 500 with driverMichael Waltrip,^[8] but failed to make the race.^[9] Falk also co-owned Hillman Racing'sCamping World Truck Series team.^[8] In April 2012, he acquired the assets of the formerRichard Childress Racing No. 33 Chevrolet team, establishingCircle Sport;^[10] in 2013 he partnered withHillman Racing once again to add Hillman's No. 40 Chevrolet to the team, running two cars in most Sprint Cup events starting mid-season.^[11]

After 2015, Falk and Hillman split due to financial issues. Falk took his half of the team and invested in Leavine Family Racing, formingCircle Sport – Leavine Family Racing. He was granted a charter by NASCAR for the new charter system, as the No. 33 had attempted every race between 2013 and 2015. This sparked a lawsuit betweenHillman Racing and CSLFR, over whether Hillman or Falk owned the charter. According to reporterBob Pockrass onTwitter on June 30, the suit was settled under undisclosed terms with Falk maintaining ownership of the Charter.

Before the race atHomestead-Miami Speedway, it was announced that Circle Sport Racing and Leavine Family Racing ended their partnership, because NASCAR rules stipulate that the No. 95 team using Falk's charter, counted as a lease, which, by rule, could only happen once every 5 years. The team eventually split, with Leavine Family Racing purchasing the charter ofTommy Baldwin Racing and Falk retaining his original charter. After rumors of possibly joiningRichard Childress Racing in ownership or joiningThe Motorsports Group owned by Falk's lifelong friend Curtis Key, it was later confirmed on January 6 that Falk would partner with Key, forming Circle Sport – The Motorsports Group.^[12] Falk would be the listed owner of the No. 33 team while Key would work on the business side of the team. Since he couldn't lease his charter, Falk instead gave Curtis Key a percentage of the charter, allowing the merger to be official for 2017 and beyond.

CSTMG picked upJeffrey Earnhardt as their driver for the2017 Daytona 500. Following a good performance by Earnhardt in the race, it was announced that Earnhardt would be the full-time driver for the team. On road course races, the team hiredBoris Said and Boris' longtime crew chiefFrank Stoddard to run the No. 33.

At the end of the season, Circle Sport parted ways with The Motorsports Group. Falk & Circle Sport later formed a partnership withGo FAS Racing to field a part-time No. 33 and for Go FAS to use the No. 33 charter. Due to his partnership with Go FAS, aFord team, this meant the end of Circle Sport's association with Richard Childress. Even though the No. 33 was expected to run at some point in 2018 withJoey Gase, it never came to fruition. However, Falk and Circle Sport remained partners with Go FAS in 2019, allowing the No. 32 to keep using the No. 33 charter. This partnership would last for three years, until Go FAS shut down at the end of 2020.

In late-2020, it was announced that Joe Falk would partner withB. J. McLeod andMatt Tifft to field a Cup Series car full-time with Circle Sport's charter, and that Tifft would be involved in the ownership of the team. It was later announced the name of the team would beLive Fast Motorsports with Falk dropping the Circle Sport name.

(key) (Bold – Pole position awarded by qualifying time.Italics – Pole position earned by points standings or practice time. * – Most laps led.)

• Joe Falk driver statistics at Racing-Reference
• Joe Falk owner statistics at Racing-Reference
• Little Joe's Autos, Falk's car dealership
• Circle Sport Racing homepage