Heineken Lager Beer (Dutch:Heineken Pilsener), or simplyHeineken (pronounced[ˈɦɛinəkə(n)]), is a Dutchpale lagerbeer with 5%alcohol by volume produced by theDutchbrewing companyHeineken N.V. Heineken beer is sold in a green bottle with a red star.

Heineken Lager Beer
Heineken Pilsener

Current export bottle
Type	Beer
Manufacturer	Heineken N.V.
Country of origin	Netherlands
Introduced	1873; 152 years ago (1873)[1]
Alcohol by volume	5.0%[2]
Colour	7EBC
Style	Pale lager
Original gravity	1.044–1.048[citation needed]
IBU scale	23[citation needed]
Related products	Heineken Oud Bruin Heineken Premium Light Heineken Tarwebok
Website	heineken.com

On 15 February 1864,^[3] Gerard Adriaan Heineken (1841–1893)^[4] bought De Hooiberg (The Haystack) brewery on theNieuwezijds Achterburgwal canal inAmsterdam,^[5] a popular working class brand founded in 1592. In 1873 after hiring a Dr. Elion (student of FrenchchemistLouis Pasteur) to develop Heineken a yeast forBavarian bottom fermentation, the HBM (Heineken's Bierbrouwerij Maatschappij) was established, and the first Heineken brand beer was brewed. In 1875 Heineken won the Medaille D'Or at the International Maritime Exposition inParis and it began to be shipped there regularly, after which Heineken sales topped 64,000 hectolitres (1.7 million U.S. gallons), making them the biggest beer exporter toFrance.^[6]

In Heineken's early years, the beer won four awards:

• Medaille d'Or (gold medal) at the International Maritime Exhibition (International Exhibition of Marine and River Industries) in Paris in May 1875.^[7][8][9]
• Diplome d'Honneurs (Honorary Diploma) at theInternational Colonial and Export Exhibition inAmsterdam in 1883.^[7]
• Grand Prix (Grand Prize) at theExposition Universelle in Paris in 1889.^[7]
• Hors Concours Membre du Jury in Paris in 1900.^[7]

The two awards that are still mentioned on thelabel are the Medaille d'Or and Diplome d'Honneurs.^[10]

In 2013, Heineken joined other alcohol producers as part of aproducers' commitments to reducing harmful drinking.^[11]

In February 2013, Heineken stopped producing the brown bottles used for the Dutch market in favor of the green color of bottles it already used for exports.^[12]

In 2014, Heineken celebrated its 150th anniversary. In 2015, Heineken won theCreative Marketer of the Year Award, becoming the second company to win the award twice.^[10]

The original brewery where Gerard Adriaan Heineken first started making Heineken is now theHeineken Experience museum.^[13]

Heineken 0.0

Heineken launched its firstnon-alcoholic beer in 2017, naming it "Heineken 0.0".^[14] It was evaluated positively in terms of taste, with "almost the same taste" as the full-alcohol version, even though Heineken does not claim it to be of the same taste. It was also found to be lower in calories and sugar than a soda.^[15]

Since 1975, most Heineken-brand beer has been brewed at their brewery inZoeterwoude,Netherlands.^[1] In 2011, 2.74 billion litres of Heineken-brand beer were produced worldwide, while the total beer production of all breweries fully owned by the Heineken Group over all brands was 16.46 billion litres globally.^[16] As of 2022, Heineken is sold in 192 countries.^[17] They have also been incorporated with numerous beer brands in countries all over the world, including Mexico, China, Australia and various countries in Africa.

Heineken was the major sponsor ofUEFA Champions League and theUEFA Super Cup,UEFA Euro andRugby World Cup; major sponsorship of Rugby Union had begun in Wales with the Welsh Premier Division competition.

In 1989 "10 Green Bottles Hanging On The Wall" was a popular advert.

Dating back to 1997'sTomorrow Never Dies,^[18] Heineken has retained a longstanding relationship with theBond franchise, consecutively being featured in 8 of their films, includingNo Time To Die (2021).^[19] While it is usually thesupporting characters seen drinking Heineken, Bond himself is seen drinking Heineken beer inSkyfall (2012) andSpectre (2015). As a long-term brand investment, Heineken reportedly spent $45 million for its inclusion onSkyfall alone, some $25 million more than Bond actorDaniel Craig's pre-residual salary.^[20] As of 2015, it is the brand's largest global marketing platform.^[21]

In 2016, Heineken became the Official Beer of theFIA Formula One World Championship starting from theCanadian Grand Prix.^[22] During races, Heineken also puts its "When You Drink, Never Drive" advertising campaign all over the race as a campaign to enddrunk driving.^[23]

In August 2021, Heineken signed a multi-year deal withW Series as the global partner for all-Women single-seater racing series.^[24]

Starting with the 2020–24 cycle, Heineken became the sponsors ofUEFA Europa League andUEFA Europa Conference League through Heineken 0.0 brands. In 2023, Heineken celebrated its 150th anniversary.

Heineken in collaboration with Bodega released a transparentdumbphone called "The Boring Phone".^[25] It was made byHuman Mobile Devices and was unveiled at Milan Design Week on April 18, 2024 with a party and only 5,000 units were manufactured.^[26] It lasts for a week on standby mode using a single charge and provides around 20 hours of talk time (2G) and 6 hours of talk time (3G/4G) and cannot download apps. An app has been launched called "The Boring Mode" which has the ability to block apps for people who can't get their hands on a Boring Phone. It also has some games also featured on the Boring Phone like 1-BitEmail, QuickSnake,Taxi App,Sports Check, a Camera, etc.^[27] The Boring Phone charges withMicro USB, has 128MB internal storage, aMicroSD slot up to 32GB and a 1450mAh removable battery. It supports2G,3G and4G technology withBluetooth 4.2 and an AV (audio-video) jack. It also has FM radio, Dual SIM, a 0.3MP camera, internal 2.8" QVGA display and external 1.77" QQVGA. Its dimensions are 108 x 55 x 18.9mm and weighs 123g.^[28][29]

At the end of March 2022, over a month after Russia started its war in Ukraine, Heineken announced that it was leaving Russia (including with its other brands there, likeAffligem,Amstel etc.), saying that ownership of the Russian subsidiary was no longer “durable or viable.” But despite this promise Heineken hired more than 240 new staff and launched 61 new products on the Russian market that year, according to investigators fromFollow the Money,^[30] based on an overview of 2022 by Heineken Russia. The Dutch brewer’s Russian subsidiary looked back on “a turbulent year, with many new growth opportunities.” One of these opportunities being the departure ofCoca-Cola andPepsi from Russia, which Heineken "cynically" used to "enter the non-alcoholic carbonated beverage market". Heineken announced even more investments for 2023, including more modern packaging and new flavors.^[31][32][33] However, in August 2023, the company announced it had received necessary approvals to sell its Russian operations to Arnest Group for €1, completing its withdrawal process. The company expected a total loss of $323 million as a result of the deal.^[34]

• Official website