Discontinued as of March 30, 2019 (2019-03-30). Existing links stopped working on August 25, 2025 (2025-08-25).
Google URL Shortener, also known asgoo.gl, was aURL shortening service owned byGoogle. It was launched in December 2009, initially used forGoogle Toolbar andFeedburner.[2] The company launched a separate website, goo.gl, in September 2010.[3][4][5]
The user could access a list of URLs that had been shortened in the past after logging in to theirGoogle Account. Real-time analytics data, including traffic over time, top referrers, and visitor profiles was recorded. For security, Google added automatic spam system detection based on the same type of filtering technology used inGmail.
The service has not been accepting new users since April 13, 2018 and Google discontinued the service for existing users on March 30, 2019.[7] Existing links will no longer redirect to the intended destination, with the goo.gl links generated via Google apps.[8] It was succeeded byFirebase Dynamic Links, but existing links did not become Dynamic Links automatically.[9] As of August 25, 2025, Firebase Dynamic Links have been depreciated.[10]
On July 18, 2024, Google announced that existing Google URL shortener URLs would stop working as of August 25, 2025 with the exception of goo.gl links generated via Google apps. Google added aninterstitial page to warn users about this on August 23, 2024.[11] As of August 2025, the Wayback Machine had archived approximately 1.3M goo.gl URLs,[12] and at least 4,000 URLs indexed by Google Scholar will be completely deprecated.[13]
^Hermanto, Michael (30 March 2018)."developers.googleblog.com".Transitioning Google URL Shortener to Firebase Dynamic Links. Google Developers Blog. Archived fromthe original on 30 June 2018. Retrieved1 April 2018.
