Franklin Parsons Perdue (May 9, 1920 – March 31, 2005^[1]), born inSalisbury, Maryland, was for many years the president and CEO ofPerdue Farms, now one of the largest chicken-producing companies in the United States.

Frank Perdue
Born	Franklin Parsons Perdue May 9, 1920 Salisbury, Maryland, U.S.
Died	March 31, 2005 (aged 84) Salisbury, Maryland, U.S.
Other names	Frank
Occupation(s)	President and CEO ofPerdue Farms.

Frank was the only child ofArthur Perdue and Pearl Perdue (nee Parsons).^[2]

Perdue Farms was founded in 1920 byArthur Perdue^[3] with his wife, Pearl Perdue who had been keeping a small flock of chickens.^[4] Their son, Frank, joined the company in 1939 at age 19 after dropping out of college atSalisbury University.^[5]

Now recognized as a visionary,^[3] Frank Perdue's promotion of the Perdue brand through high-profileadvertising resulted in its being the first well-known brand of chicken in the U.S.^[6] He turned over leadership of Perdue Farms to his son,Jim Perdue, in 1991.

Perdue Farms developed a specialized chicken-feed that includedmarigold blossoms, which imparted a characteristic golden yellow hue to the skins of his chickens.^[6][7][8][9]

In the 1980s, Perdue twice sought assistance from then-Mafia bossPaul Castellano to fend off a union's effort to represent workers at his company, according to a federal commission on labor corruption.^[10]

In 1971, Perdue Farm embarked on its first major advertising campaign and had contracted the firm of Scali, McCabe, Sloves.^[3] The firm came up with the idea of putting Perdue on television himself, with the tag line, "It takes a tough man to make a tender chicken."^[3] This was fairly radical because at the time, CEOs were not usually public spokespersons for their firms.^[3] The first commercial, shot in the city park in Salisbury,^[11] was ranked byAdvertising Age as one of the best campaigns of the year.^[3] It was so successful that he went on to appear in over 200 of Perdue Farms' television commercials, although he was known for his shyness as well. Many of the commercials were known for Perdue actually encouraging people to voice any complaints or dissatisfaction with Perdue products, usually ending with Perdue stating "Say whatever you have to say; I can take it".^[12]

Through this advertising, Perdue is credited with creating the first brand for chicken.^[3]

According to Perdue company officials, Perdue died on March 31, 2005, after a brief illness. He was 84.^[13]

In 1983, Perdue received the Golden Plate Award of theAmerican Academy of Achievement.^[14]

TheFranklin P. Perdue School of Business was established atSalisbury University in 1986 and named for Frank Perdue.^[15]

In 1991, Frank Perdue was honored with anEdison Achievement Award for his commitment to innovation throughout his career.

Frank Perdue was a patron of treasure hunterMel Fisher, helping fund his expedition to locate the wreckage of theSpanish galleonNuestra Señora de Atocha, which had sunk off the coast of theFlorida Keys in 1622. Fisher eventually found the galleon and in 1985 and recovered more than $400 million in gold and gems. Perdue donated much of his portion of the recovered gems and coins to theSmithsonian Institution and toDelaware Technical Community College.^[16]

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