CA Technologies, Inc., formerlyComputer Associates International, Inc., andCA, Inc., was an Americanmultinationalenterprise software developer and publisher that existed from 1976 to 2018. CA grew to rank as one of the largest independent software corporations in the world, and at one point was the second largest. The company createdsystems software (and for a whileapplications software) that ran inIBM mainframe,distributed computing,virtual machine, andcloud computing environments.
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Formerly |
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Company type | Public |
Nasdaq: CA | |
Industry | Software |
Founded | 1976; 49 years ago (1976) inNew York City,New York, United States |
Founders | |
Defunct | 2018; 7 years ago (2018) |
Fate | Acquired byBroadcom Inc. |
Headquarters | Islandia, New York, United States |
Products | Enterprise software |
Website | www |
The company's primary founder wasCharles Wang. The main key to Computer Associates' fast growth was the acquisition of many lesser-sized software companies in theIBM mainframe industry segment. CA was known for large-scale dismissals of employees in the acquired firms, and for sometimes extracting cash flow from acquired products rather than enhancing them. Customers of CA often criticized the company for its poor technical support and hostile attitude. CA underwenta major accounting scandal in the early 2000s that led to several past executives being sent to prison. However by the 2010s, several industry organizations ranked CA highly in corporate responsibility and recognition metrics.
Computer Associates had its origins in both Switzerland (Zurich and Geneva) and in the United States (New York City). It was headquartered onLong Island for most of its history, at firstJericho andGarden City inNassau County, thenSuffolk County for two decades inIslandia before moving back toManhattan in 2014. In 2018, the company was acquired byBroadcom Inc., a semiconductor manufacturer, for nearly $19 billion.
History
editOrigins
editThe origins of Computer Associates International lie in a Swiss software products company and a New York data services company.
Samuel W. Goodner was a Texan who was working for the American businessmanSam Wyly's company,University Computing Company (UCC).[1] UCC had acquired the Swiss computer services company Automation Center A.G., founded by the Swiss businessmanWalter Haefner, and Wyly despatched Goodner to Europe to watch over it.[2] By 1970, UCC was experiencing financial difficulties, and Goodner, who admired some of Haefner's management practices, decided to leave and start his own firm that would engage in software product development.[2] A company by the name ofComputer Associates A.G.[3] was founded in 1970 by Goodner and was located inZurich, Switzerland.[4]
Meanwhile, under regulatory pressure in 1969,IBM had announced its decision to unbundle the sale ofcomputer hardware from its software and support services,[5][6] i.e., mainframe computers fromcomputer programs, etc. The decision opened new markets to competition and provided an opportunity forentrepreneurs to enter the nascentsoftware industry[7] — an opportunity that Goodner sought to exploit by developing and selling software products for theIBM mainframe market.[4]
The new firm Computer Associates was underfinanced, but it did have a customer in the Swiss pharmaceutical giantHoffmann-La Roche and it had developed asorting program for Hoffmann-La Roche.[4] The new sort had superior efficiency,[8] and, starting in 1971,[9] Computer Associates began selling in Europe the CA-SORT package as a plug-in replacement for the IBM Sort on IBMSystem/360 andSystem/370 mainframe platforms.[10][11] The firm sought to sell in countries other than Switzerland, and created aholding company for that purpose; distributors were signed up in different European countries, some of which would then be acquired by Computer Associates.[4] As of 1971,Computer Associates International SA was described as being based inGeneva,[11] and Geneva would be its headquarters through the rest of the 1970s.[9][12] Then in mid-1974,[13] CA-SORT began being distributed and sold in the United States byPansophic Systems,[9] under the name Pansort.[13] By 1974, the firm was referred to asComputer Associates International Ltd.[9]
In New York City,Standard Data Corporation was a company that was mainly in theservice bureau business for electronic data processing.[14] One of the first such companies,[15] it had been in existence since 1959,[16] and was located at 1540 Broadway in Manhattan.[17][18] In 1973, Standard Data began offering the SYMBUG product for sale, which was asymbolic debugger for theCOBOL programming language on the IBM mainframeVM/370 platform.[19] In addition, by October 1974, Standard Data was advertising several other products forVM/CMS, including VM/370 ISAM, an emulation of OS ISAM in VM/CMS, as well as SYMBUG for other languages.[18] Eventually Standard Data created a Software Products Division, of whichCharles B. Wang was a vice-president.[20] Wang too sought to take advantage of the IBM unbundling decision by developing and marketing software products for the IBM mainframe.[7]
In January 1976, an agreement was signed whereby Pansophic Systems relinquished U.S. rights to CA-SORT and Standard Data Corporation took those exclusive rights over and in the so doing, restored the product name to its European form.[21] Standard Data also gained U.S. rights to areport generator package called EARL (for Easy Access Report Language).[21]
1970s
editThen in October 1976, a merger was announced between Computer Associates International Ltd and the Software Products Division of Standard Data Corporation, with this merger creating a new entity,Computer Associates, Inc., with Wang as president.[20]
The newly created company would continue to market CA-SORT in the United States and in the rest of the Western hemisphere, while the existing European firm would market some of Standard Data's products such as SYMBUG.[20] The new company had an office at 655 Madison Avenue.[22] (The main part of Standard Data Corporation continued on as a company, supplying computer services for several kinds of organizations; the company persisted into the 2010s, but its website does not appear to have been accessible after 2018.[23])
It is thus to 1976 that the creation of what would become the well-known Computer Associates company is usually dated.[8][24][25] This new venture began with four employees.[8] One of them wasRussell Artzt, who had met Wang in college, worked with him at Standard Data Corporation, was responsible for programming some of the early software products the new company was offering.[26] Artzt is accordingly considered a co-founder of the well-known Computer Associates.[26][24]
But that would still be awaiting. Soon, the new American venture's name would appear asTrans-American Computer Associates, Inc., in the sense that by September 1977, the company's advertisements were copyrighted to Trans-American Computer Associates, Inc., while CA-SORT 77 was copyrighted to Computer Associates International Ltd.[27] For instance, DYNAM/D was adisk utility for IBM mainframes runningDOS andDOS/VS that did disk space management, disk cataloguing, and other such functions;[28] announced in 1977, its trademark belonged to Trans-American Computer Associates, indicating it was developed in America rather than Europe.[28]
In 1979, offices of the American company were moved toLong Island atJericho, New York,[29] at 125 Jericho Turnpike.[30]
By 1980, the overall Computer Associates International had some 300 employees across its locations around the globe and was selling 12 different products to what it said were 9,000 different customer installation sites.[14] Sales from the United States were the biggest market for the company.[4] In 1980, Wang bought out the Swiss parent company andComputer Associates International, Inc. became his.[14]
1980s
editComputer Associates had anIPO in 1981 that garnered the company a modest $3.2 million.[31] Its stock traded on theNASDAQ using the stock symbol "CASI".
The first significant acquisition in CA's history took place in 1982, when it merged withCapex Corporation, resulting in a 50 percent increase in CA's revenues.[31] Both CA and Capex made software products for the IBM mainframe, but while by CA's own marketing statements CA had visibility and success in software products for IBM'sDOS mainframe operating system, potential customers did not think CA was strong in products for the IBMOS mainframe operating system.[32] In contrast, this was an area where Capex had established itself.[33]
The acquisition of Capex was generally viewed as having been successful.[33] It was the start of what was to become a buying spree for Computer Associates over the next several years.[34] The company specialized in going after third-party mainframe software.[35]
By 1986, Computer Associates had moved its headquarters again, toGarden City.[36] They would come to be situated in five other buildings within Nassau County as well.[37]
CA's strategy for growth reached a new level with its deal forUccel in 1987, which valued at $800 million was an order of magnitude larger than any of its previous acquisitions.[31] Uccel was a new name for UCC, which Haefner had gained control of from Wyly in 1976 and which had undergone ups and downs in the years since.[2] Of Uccel's existing staff of 1,200 people, 550 were let go; this kind of harsh post-acquisition reduction measure was typical for the company and became a part of CA's public image.[31] Haefner became Computer Associates' largest individual shareholder, with a stake that comprised about 25 percent of the company.[2]
In 1987, CA's stock began trading on theNew York Stock Exchange using the ticker symbol "CA". In 1988, the company purchased the principal software product ofConsco.[38]
As the decade ended, CA became the first software company after Microsoft to exceed $1 billion in sales.[39]Information Week listed Computer Associates ahead of Microsoft in a 1990 roundup titled "Software's Heavy Hitters."[40]
1990s
editEarly in the decade, Computer Associates was forced to address criticism of the company as well as a sharp decline in its stock price, which fell more than 50 percent during 1990. The ensuing changes included pushing into foreign markets (Japan, Canada,Africa,Latin America), reforming how the company charged its customers for software maintenance, and improving compatibility with products from other vendors, such asHewlett-Packard (HP),Apple Computer, andDigital Equipment Corporation (DEC). In addition, the company was not immune to the effects of theearly 1990s recession, and by October 1991 the stock was down by around 70 percent from its earlier peak in May 1989.[37] At this point, CA had some 7,000 employees,[37] and around $1.4 billion in sales,[41]
In 1991, CA acquiredPansophic Systems.[42][43]
After 2½ years of planning and construction, the company began moving its headquarters toIslandia, New York in Suffolk County in 1992, consolidating all of the Nassau County operations.[37] There it would occupy a large corporate campus with three office buildings.[44] By this juncture, CA was Long Island's second largest private employer, afterGrumman Aerospace, and Suffolk County politicians had given CA substantialtax abatements and assistance with construction financing to lure the company there.[37]
In 1994, CA acquired theASK Group and continued to offer theIngres database management system under a variety of brand names.[45]
In 1992, the company was sued byElectronic Data Systems (EDS), a CA customer. EDS accused CA of breach of contract, misuse of copyright and violations of antitrust laws. CA filed a counterclaim, also alleging breach of contract, including copyright infringement and misappropriation of trade secrets.[46] The companies reached a settlement in 1996.[47][7]
In 1995,Legent Corporation was acquired for $1.78 billion, the biggest-ever acquisition in the software industry at that time, and Cheyenne Software for $1.2 billion in 1996. CA executed the software industry's then-largest acquisition ($3.5 billion) viaPlatinum Technology International in 1999.
In 1998, an unsuccessful and hostile takeover bid by CA for computer consulting firmComputer Sciences Corporation (CSC) prompted a bribery suit by CSC's chairman Van Honeycutt against CA's founder and then CEO,Charles Wang.[48]
By the end of the 1990s, Computer Associates was the dominant company among providers of utility software tools for the mainframe.[49] Personal computer software firms such asMicrosoft,Lotus Software, andWordPerfect Corporation were much more recognizable as names to the general public.[31] but while this mainframe industry segment was not widely known, it was a renumeratively rewarding one.[49] A profile inBusiness Week in 1996 was headlined "Computer Associates: Sexy? No. Profitable? You Bet ",[50] and that accurately conveyed the company's place in the industry.[31]
In May 1998 stock grants were issued to Wang and two others together worth $1.1 billion at the time.[51]In 1999, Wang received the largest bonus in history at that time from a public company. The receipt of a $670 million stock grant that dated to the vesting of a 1995stock option occurred while the company faced a slowdown in European markets and an economic slump in Asia, both of which had affected CA's earnings and stock price.[52] The stock grants thus became quite controversial.[53] In total, the company took a $675 million after-tax charge for $1.1 billion in payouts to Wang and other top CA executives.[7][54]
Company culture
editComputer Associates received poor marks for customer relations, with a reputation of being more interested in making sales than providing support afterward.[7] To some extent, the CA sales force regarded customers as foes.[55] In 2001,The New York Times wrote that "Computer Associates has infuriated clients with high prices and poor technical support."[49]Fortune wrote, "For all its ubiquity inside the tech departments of corporate America, CA had a horrendous reputation. Where Microsoft has long been the most feared software company, the old CA claimed the title of most despised – not by competitors but by its own customers."[55]
Detractors of CA accused it of putting newly acquired software products intomaintenance mode and milking them for cash flow.[55] The products themselves were expensive and central to what corporate IT departments were doing, and so customers found it difficult to move away from CA.[55] AsFortune wrote, "These products made it the barnacle of corporate America: Once you had CA software onboard, it was so onerous and expensive to pull it out that few customers ever did. That led to a lot of steady cash flow – and to arrogance on the part of CA's management."[55] Or asThe Register wrote, "CA used acquisitions to grow its portfolio.... Along the way it acquired a reputation as the place decent software goes to die."[35] Nonetheless, as theTimes noted in 2001: "To be sure, complaints about Computer Associates' prices and customer support have been around almost as long as the company, and it has always outlasted its detractors."[49]
As some industry analysts observed, the culture of Computer Associates reflected Wang's personality and background, that of an immigrant educated at the non-eliteQueens College, City University of New York.[31][55] Wang did not admire or belong to theSilicon Valley mindset and either insulted or avoided its ecosystem of industry analysts and venture capitalists.[50] The company's sales force was composed largely of people withblue-collar backgrounds from New York'souter boroughs and Long Island.[55] With them, CA had a reputation for being, asBusinessWeek wrote, "smart, aggressive, and consistently profitable".[50]
Internally, as theTimes wrote, "Over the years, [the company] has gained a reputation as a callous employer that dismisses workers without warning while top executives take home eight- and sometimes nine-figure pay packages."[49]In particular, Computer Associates had a reputation for mass dismissals within companies it had taken over.[56][55][8][43] This was the case withApplied Data Research, for instance, as some 200 employees from itsMontgomery Township, New Jersey facility were let go on a single morning in 1988.[56] Similarly, atCullinet, around 400 employees, comprising a quarter of the company's workforce were told to clear out their desks on a day in 1989.[8] As Sam Wyly, the head ofSterling Software, reflected upon his decision in 2000 to sell that company to Computer Associates: "It wasn't easy for us because ofour concern about the CA culture. It wasn't the ideal end place for our products and people.We agonized over that, but our overriding duty was to the shareholders, so we went aheadwith the deal."[57]
A contrarian view of Computer Associates was given by computer industry historianMartin Campbell-Kelly, writing around 2001, who gave the company credit for continuing to enhance theDATACOM/DB andIDMS database products it had acquired and for doing the work to have its databases and utility products be able to interoperate.[31] Campbell also saw the act of staffing reductions as "rationalization" of existing businesses that in some cases were not performing well.[31] A hybrid characterization was given in 2002 byPansophic Systems founder Joseph A. Piscopo, who said that while his company, acquired in 1991, had suffered the typical fate of CA reducing it to just the minimal staff needed to keep maintenance revenue going, in a few cases CA did actually invest in companies it acquired as part of an internal product development strategy, withCheyenne Software being one such instance.[58]
Accounting scandal
editBy 2000, Computer Associates had acquired on the order of magnitude of 200 companies.[49] In that year,Sanjay Kumar replaced Wang as chief executive officer, with the latter remaining aschairman of Computer Associates'board of directors.[59] Then in 2002, Wang departed completely and Kumar became chairman as well.[60]
In 2000, a shareholder-based class-action lawsuit accused CA of misstating more than $500 million in revenue in its 1998 and 1999 fiscal years in order to artificially inflate its stock price.[61] In 2001, aproxy battle ensued between the board of directors and shareholders led by Wyly, who was unhappy with how CA was being run and especially with how his acquired Sterling Software was being treated.[53] Wyly was not trying to buy the company, but rather trying to get shareholders to elect a new board of directors that would include him as chair.[62] Wyly had hopes of appealing to Haefner, as their business relationship dated back to the 1960s, but Haefner stayed loyal to Wang.[2] In the end, Wyly's two attempts failed; he gave up the struggle in 2002 and received a $10 million payment that was characterized as "greenmail" by some, but not all, industry analysts.[63]
Meanwhile, by early 2002 it was public knowledge that theSecurities and Exchange Commission (SEC) and theU.S. Attorney's Office for the Eastern District of New York had instantiated investigations as to whether CA had engaged in accounting fraud.[64] CA had to cancel a plan to refinance its debt afterMoody's Investors Service indicated it might downgrade the company's credit rating, an action that the service soon took.[64] Later in 2002 theU.S. Department of Justice limited CA's acquisitions.[65]
The investigation by the SEC resulted in charges against the company and some of its former top executives.[66] The SEC alleged that from 1998 to 2000, CA routinely kept its books open to include quarterly revenue from contracts executed after the quarter ended in order to meet Wall Street analysts' expectations.[67] As one account from theWharton School of the University of Pennsylvania wrote, "The SEC said the goal was to meet or beat per-share earnings estimates of Wall Street analysts, a key to keeping a company's stock price rising. ... In all, the company prematurely reported $3.3 billion in revenues from 363 software contracts. ... Moreover, executives at Computer Associates were big shareholders themselves, and many held enormous blocks of stock options. They therefore had a big financial stake in the share price, and thus an incentive to inflate results."[68]
Kumar resigned as CEO and chairman of the company in 2004,[68] staying on as chief software architect, then two months later left the company completely.[69] Following the change in executive leadership, the company restated its earnings for 2000 and 2001 due to the unaccepted revenues policies.[69] Around the same time in 2004, the company avoided indictment for involvement in the35 day month accounting scandal by reaching a settlement with the SEC and Department of Justice, in which CA agreed to pay $225 million in restitution to shareholders and reform its corporate governance and financial accounting controls.[70][71][72]
Eight CA executives pleaded guilty to fraud or obstruction of justice charges,[55] and several received prison terms.[72] Most notably, in 2006 former CEO and chairman Kumar was sentenced to 12 years in prison and fined $8 million for his role in the massive accounting fraud at Computer Associates.[73][74][75] The company subsequently made sweeping changes through virtually all of its senior leadership positions.[76] Overall the company spent over $500 million on investigations and fines.[77]
2000s
editBy 2001, Computer Associates was the fourth-biggest among independent software companies and had 18,000 employees.[49] Attempts to diversify away from the mainframe business had not met with much success.[49]
CA started the India Technology Centre in Hyderabad on December 10, 2003. In 2004, CA appointed ex-IBM employee John Swainson as CEO.[78] Swainson tried to turn things around, but was hampered by trouble that the company had in fixing its internal finance and accounting systems.[55]
During this time, the company presented itsEnterprise IT Management (EITM) vision to unify and simplify enterprise-wide IT[79] By 2006, the company had 15,000 employees.[55]
The company's original name of Computer Associates International, Inc. was changed to CA, Inc. in January 2006.[80] The company said that the change reflected a changed focus towards helping customers "simplify the management of enterprise-wide IT"; it also came shortly before Kumar pleaded guilty to the array of charges against him.[80]
From May 2008 on, CA was aNasdaq-100 company.[81]
On September 1, 2009, CA announced CEO John Swainson's decision to retire by the end of the year.[78]On January 28, 2010, CA announced that William E. McCracken would be its chairman of the board and chief executive officer.[82]
2010s
editIn May 2010, at the opening of the CA World 2010 conference in Las Vegas, the company announced it was changing its name again, to CA Technologies.[80] For a reason, the company said the new name "reflects the full breadth and depth of what the company offers."[80]
In 2010, the company acquired eight companies to support its cloud computing strategy: 3Tera,[83]Nimsoft,[84]NetQoS,[85]Oblicore,[86] Cassatt,[87] 4Base Technology,[88] Arcot Systems,[89] and Hyperformix.[90][91] It also acquiredReplay Solutions.[92] In 2011, CA acquired ITKO for $330 million.[93] Two years later, it acquired app deployment and management company Nolio for approximately $40 million,[94] as well as Layer7.
The company had been a provider ofanti-virus andInternet securitycommercial software programs forpersonal computers during its venture into thebusiness-to-consumer market.[95]In 2011, CA sold its antivirus properties to Updata Partners, which spun the division off asTotal Defense.[96][97] After the spinoff, CA became primarily known again for itsbusiness-to-business mainframe and distributed (client/server, etc.)information technology infrastructure applications.[95]
On January 7, 2013, CA Technologies announced that Michael P. Gregoire would be a member of the board and new chief executive officer.[98][99] In June 2014, CA Technologies moved its headquarters, without an announcement, from Islandia in Suffolk County, to 520 Madison Avenue in New York City.[100]
In 2015, the company made four acquisitions, including Rally software for $480 million,[101] Unifyalm, Gridtools,[102] Idmlogic,[103] andXceedium.[104]
In 2016, CA acquiredBlazemeter,[105] Automic,[106]Veracode,[107] andRunscope[108] in 2017.
CA Technologies posted $4.2 billion in revenue for fiscal year 2018 (ending March 31, 2018).[109] Mainframe products and services was still the major of CA's income, comprising about $2.2 billion in the fiscal year, while its so-called enterprise solutions market segment contributed some $1.75 billion and its services business around $0.3 billion.[35] As of 2018, CA Technologies maintained offices in more than 40 countries and employed approximately 11,300 people.[109]
On August 8, 2018, CEO Mike Gregoire was elected as chairman of CA Technologies board of directors, replacing retiring chairman Art Weinbach.[110]
Acquisition by Broadcom
editOn July 11, 2018,Broadcom Inc. announced it would acquire CA Technologies for $18.9 billion in cash.[111] CA's head, Mike Gregoire, said, "This combination aligns our expertise in software with Broadcom's leadership in the semiconductor industry."[77] The acquisition puzzled some industry observers, since the two companies' businesses seemed to have little in common.[77][35] One analyst acknowledged that Broadcom could generate cash from the CA operations, but commented: "Financially, it can make sense. But what's the strategic logic?"[77]The Register termed it the "Weirdest. Acquisition. Ever."[35] The transaction was closed on November 5, 2018.[112]
The irony of the reversal of positions did not go unnoticed, withThe Register saying "CA Technologies, long a byword for making acquisitions, has been acquired by Broadcom."[35] And Broadcom, like CA, had a reputation for making large reductions in the companies it had just acquired.[113][114] Immediately after the acquisition closed, Broadcom laid off former CA Technologies workers in Silicon Valley[114] and Plano, Texas. It also laid off 262 former CA Technologies employees in Islandia and some in Manhattan.[115][dead link] Then, Long Island-basedNewsday reported that about 40 percent of all CA employees in the United States would be laid off, adding up to almost 2,000 people being let go.[113] Not long after the Broadcom acquisition, the large Computer Associates campus in Islandia was abandoned.[44]
Corporate responsibility and recognition
editDuring the mid-1990s, Computer Associates realized it had an image problem, both externally and internally, and consequently created a public relations department within the company and also adopted some more employee-friendly human resources policies.[31]
Sustainability
editIn 2010, CA was listed among the greenest companies byNewsweek's Green rankings.[116] CA has been named a component of theDow Jones Sustainability Indexes (DJSI) for seven years, from 2012 to 2018. In 2015 and 2016, CA was ranked as one of America's Greenest companies by Newsweek.[117][118]
In 2017, the company scored an A− from CDP, the world's most comprehensive rating of companies leading on environmental action, for environmental performance and disclosure.[119]
According to acorporate sustainability report released by the company in 2018, CA reduced its Greenhouse Gas Footprint by more than 35 percent since 2006.[120] It received the Climate Leadership Award in Excellence in GHG Management in 2018,[121] and was included in Barron's 100 Most Sustainable Companies in 2018 as well.[122]
In February 2018, CA was named one of the World's Most Ethical Companies byEthisphere Institute for the third consecutive year.[123][124]
Equality and diversity
editCA Technologies was named one of the best companies for multicultural women by Working Mother Magazine for four consecutive years, from 2015 to 2018[125][126][127] as well as one of the 100 Best Companies from 2015 to 2017.[128][129] The company was also awarded 4.3 of 5 stars by InHerSight as one of the Top 10 IT Companies for Women in 2017.[130] In 2015 and 2016, Fatherly.com ranked CA as one of the Best Places to Work for New Dads.[131][132]
In 2018, CA was named aNAFE top company for executive women.[133] CA was also included in theBloomberg Gender-Equality Index (GEI) in 2018.[134]
In 2018, for the fourth consecutive year, theHuman Rights Campaign Foundation ranked CA as one of the Best Places to Work for LGBTQ+ Equality.[135]
CA CEO Mike Gregoire is a signatory of the CEO Action for Diversity and Inclusion pledge.[136]
Work environments
editFor four consecutive years, 2015–2018, CA was named byComputerworld as one of the Best Places to Work in IT.[137][138][139][140] In 2017, it was named to theForbes list of America's Best Employers[141] and recognized with a STAR Award for Leadership and Innovation by the Technology Services Industry Association (TSIA).[142]
In 2018, CA was named to the Thomson Reuters World's Top 100 Technology companies[143] and for six consecutive years has been the recipient of the NorthFace ScoreBoard Award from Customer Relationship Management Institute (CRMI).[144]
Acquisitions
editCA had a long history of acquisitions in the software industry. It grew its portfolio and became successful through acquiring many companies in disparate fields, including enterprise system monitoring and management,ID management, security, andanti-virus, among others.[35]
See also
editReferences
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Further reading
edit- 21st Century Management: The Revolutionary Strategies That Have Made Computer Associates a Multibillion-Dollar Software Giant, byHesh Kestin, (1992, Atlantic Monthly Press)