This article needs to beupdated. Please help update this article to reflect recent events or newly available information.(October 2018) |
Brother Industries, Ltd.(stylized in lowercase) (Japanese:ブラザー工業株式会社,Hepburn:Burazā KōgyōKabushiki-gaisha) is a Japanesemultinationalelectronics and electrical equipment company headquartered inNagoya,Japan. Its products includeprinters,multifunction printers,desktop computers, consumer and industrialsewing machines, largemachine tools,label printers,typewriters,fax machines, and other computer-related electronics.[2][3] Brother distributes its products both under its own name and underOEM agreements with other companies.
![]() Logo since 1982 | |
Brother Industries headquarters | |
Native name | ブラザー工業株式会社 |
---|---|
Romanized name | Burazā Kōgyō Kabushiki-gaisha |
Company type | Public |
TYO:6448 | |
Industry | Printers,machinery |
Founded | 1908; 117 years ago (1908) (as Yasui Sewing Machine Co.) |
Founder | Kanekichi Yasui |
Headquarters | Nagoya,Aichi,Japan |
Area served | Worldwide |
Key people | Toshikazu Koike [jp] (Chairman) Ichiro Sasaki [jp] (President) |
Products | Computer printers Multi-function printers Desktop computers Fax machines Industrial sewing machines Typewriters Knitting machines Domestic appliances Machine tools |
Revenue | ![]() |
![]() | |
![]() | |
Total assets | ![]() |
Total equity | ![]() |
Number of employees | 40,538 (2023)[1] |
Website | global |
History
editBrother's history began in 1908 when it was originally called Yasui Sewing Machine Co inNagoya, Japan.[4] The company name derives from an early sewing machine model, the Brother, which itself was named for the Yasui brothers, Masayoshi and Jitsuichi.[5] In 1955, Brother International Corporation (US) was established as their first overseas sales affiliate. In 1958 a European regional sales company was established inDublin. The corporate name was changed to Brother Industries, Ltd. in 1962. Brother entered the printer market during its long association withCentronics.[6]
In 1968, the company moved its UK headquarters toAudenshaw,Manchester, after acquiring theJones Sewing Machine Company, a long-established British sewing machine maker.[7]
In March 2005, "Brother Communication Space" (now theBrother Museum), a corporate museum that also serves as a public relations facility, opened in Nagoya.
In December 2011, Brother diversified its offerings by acquiringNefsis, an innovator in web-based remote collaboration and conferencing software.[8]
Brother competed heavily in the worldwide typewriter market, initially with its personal manual typewriters from its Nagoya factory and later with its own factories abroad (e.g., UK, USA), competing with brands that had dominated the international typewriter market—including with Japan'sSilver Seiko Ltd. and others. In the 1960s and 1970s, Brother, along with Japanese companies Silver Seiko and Nakajima, were frequent targets ofantidumping campaigns in the United States and Europe—for their low-priced manual typewriters.[9] In November 2012, Brother announced that it had built the last UK-made typewriter at its north Wales factory. It had made 5.9 million typewriters in its Wrexham factory since it opened in 1985. Brother donated the last machine to London's Science Museum.[10]
In September 2022, Brother celebrated a production milestone of 70 million home sewing machines made since mass production started in 1932.[11]
Sewing and embroidery machines
editIn 2010, the sewing divisions of Brother Industries around Europe were consolidated into one larger company called "Brother Sewing Machines Europe GmbH". With a turnover in excess of €80 million, it is the fourth-largest company under the Brother Industries Ltd umbrella of organisations.
Brother Industries manufactures mechanical sewing machines inZhuhai,China and computerised sewing and embroidery machines inTaiwan. A new sewingmachine factory was opened in 2012 inĐồng Nai province, Vietnam, which is the largest single-brand sewing machine factory in the world.[12]
In September 2012, Brother Industries manufactured their 50 millionth home sewing machine.[4][13]
In May 2017, Brother Industries manufactured their 60 millionth home sewing machine.
As for industrial sewing machines, Brother introduced S-7300A "NEXIO"[1] is the world's first lockstitch sewing machine which adopts the Electronic Feed. NEXIO are world's first IoT applicable industrial sewing machines[2]. The visualisation by connecting sewing machine and computer technology enables the customer to analyze, manage processes and speed up productivity improvement and maintenance work.
History
editIn 1908, Kanekichi Yasui establishedYasui Sewing and Co. that provided repair services and parts for sewing machines. Meanwhile, Masayoshi Yasui inherited his company and renamed it toYasui Brothers' Sewing Machine Co.[14]
In 1928, the company's first product was a chain stitch sewing machine capable of producing straw hats. The machine was popular for its durability compared toGerman machines at the time.
They introduced and began mass production of home sewing machines in 1932, when Jitsuichi Yasui, Masayoshi's younger brother and co-founder of their company, succeeded in developing shuttle hooks.
In 1934, they were renamedNippon Sewing Machine Manufacturing Co. which they subsequently manufacture industrial sewing machines in 1936.
Their 200 HA-1 domestic straight stitching sewing machines were exported toShanghai, being requested by theJapanese government.
In 1979, they introduced and manufactured their first computerised sewing machine calledZZ3-B820 "Opus 8".[15]
They started making commercial/multi needle sewing machines in 2003 with the introduction of thePR-600. 2010 marked their introduction of a PC design and editingsoftware on their sewing/embroidery machines (Innov-is I) called PE-Design.
In 2013, they introduce a home cutting machine named theCM550DX.
For the Japanese market, Brother introduced a sewing andembroidery combination machine calledParie in 2017.[16]
On 7 August 2018, Brother officially revealed their new 2019 sewing machine product lineup[17] at their Back To Business Dealer Conference held annually in Orlando, Florida to commemorate Brother's 100th anniversary since its inception in 1908. The newest top-of-the-line Brother sewing/embroidery/quilting machine is theLuminaire Innov-ìs XP-1. It features StitchVision technology, which uses light projections to virtually preview a stitch accurately and precisely, as well as a 10.6" by 16" maximum embroidery area.[18]
Other products
editBrother diversified into manufacturing printers,label printers, MFCs, garment printers,music sequencers, manufacturing/machine tools, and Joysound karaokes in the 1960s.
Brother Industries, for an unknown period of time, produced many differentword processor machines,[19] but there is hardly any information backed up online regarding these products.[citation needed]
Advertising and sponsorship
editBrother sponsoredManchester City Football Club from 1987 until 1999, which is one of the longest unbroken sponsorship deals of any English football club.[4]
Brother launched their first integrated, pan-European advertising campaign in Autumn 2010 for their A3 printer range. Titled'141%', referring to the ratio between paper sizes A3 and A4.
In 2019 Brother's UK subsidiary became co-sponsor of theVitus Pro Cycling Team, with the team's name officially becoming "Vitus Pro Cycling Team, Powered By Brother UK".[20]
In 2019, Brother announced their co-sponsorship of the Japan Pavilion at theExpo 2020 inUAE.[21]
Research and manufacturing locations
edit- Mizuho Factory (Mizuho Ward,Nagoya)
- Hoshizaki Factory (Minami Ward, Nagoya)
- Minato Factory (Minato Ward, Nagoya)
- Momozono Factory (Mizuho Ward, Nagoya)
- Kariya Factory (Kariya City,Aichi Prefecture)
- Technology Development Center (Mizuho Ward, Nagoya)
- Logistics center (Minami Ward, Nagoya)
Overseas headquarters are located in the following countries.
- Taiwan (1 location)
- Malaysia (1 location)
- China (6 locations)
- Vietnam (1 location)
- United Kingdom (2 locations)
- Slovakia (1 location)
- United States (1 location)
Philanthropy
editIn 2017, Brother donated US$50,000 to theAmerican Red Cross in response to damage caused byHurricane Harvey.[22]
In 2018, Brother donated ¥100 million towards relief efforts following the2018 Indonesia earthquake.
In 2021, Brother Industries donated €110,000 to theGerman Red Cross and other organisations in response to damage caused by the2021 European floods, while Brother International (Belgium) donated €10,000 to theBelgian Red Cross.[23]
In 2022, Brother donated €500,000 toUNHCR to support its humanitarian relief efforts inUkraine and neighboring countries.[24] Later that year, Brother donated ¥2,000,000 to the non-profit organisation Japan Platform in response to the2022 Pakistan Floods.[25]
In 2023, Brother donated ¥2 million to the non-profit corporationDoctors Without Borders/Médecins Sans Frontières (MSF) to support people affected by the2023 Afghanistan earthquake.[26]
See also
editReferences
edit- ^abcdef"Highlights of Consolidated Results for Fiscal Year ended March 31, 2024"(PDF). Brother Industries. Retrieved25 June 2024.
- ^"Brother Corporate Data". Retrieved4 October 2012.
- ^Soumithri, Mamidipudi (11 March 2015)."Japan's Brother Industries to buy UK's Domino Printing for $1.55 billion".Reuters. Retrieved16 November 2017.
- ^abcStuart D.B. Picken (19 December 2016).Historical Dictionary of Japanese Business.Rowman & Littlefield Publishers. p. 75.ISBN 978-1-4422-5589-0.
- ^"History - 100 years innovation". Brother.
- ^Brother Industries history
- ^"History".Brother NORDICS (in Estonian). Retrieved16 October 2020.
- ^"Brother - Nefsis".corumgroup.com. Corum Group. 22 February 2013. Retrieved24 July 2014.
- ^Lockett, James K."EEC Antidumping Law and Trade Policy after Ballbearings II Discretionary Decisions Masquerading as Legal Process". Northwestern.
- ^"UK's 'Last Typewriter' produced".BBC News. 20 November 2012. Retrieved23 November 2012.
- ^"Sept. 15, 2022 Home-SewingMachines 70 Million | Brother".global.brother. Retrieved24 November 2023.
- ^"Brother establishes a new factory of home sewing machine in Vietnam"(PDF). Brother. Retrieved21 April 2013.[permanent dead link]
- ^"September 25, 2012 Accumulated production of home sewing machines has reached 50 million units". Brother.com. 25 September 2012. Retrieved21 April 2013.
- ^"History & Legacy - Brother Philippines".brother.com.ph. Retrieved25 September 2018.
- ^"1970s | Brother Group History | Corporate Information | Brother".brother.com. Retrieved25 September 2018.
- ^"parie(パリエ) | 刺しゅう用ミシン | 家庭用ミシン | ブラザー" (in Japanese). Retrieved18 November 2018.
- ^Ellsaesser, Cathy (5 July 2018)."It's Coming! New For 2019 Brother Sewing and Embroidery".rockymountainsewing.com. Retrieved9 January 2020.
- ^"Luminaire Innov-ís XP1".Brother International. Retrieved9 January 2020.
- ^"Brother WP2400 Support".www.brother-usa.com. Retrieved2 July 2024.
- ^Evans, Josh (27 November 2018)."Vitus Pro Cycling's 2019 Vitus ZX1 Team Aero Disc - Gallery".cyclingnews.com. Retrieved15 March 2019.
- ^"Jul.29,2019 Brother cosponsors the Japan pavilion/Dubai Expo".global.brother. Retrieved24 November 2023.
- ^"September 6, 2017 Brother Donates 50,000 USD to Hurricane Harvey Relief in the United States | Brother".global.brother. Retrieved24 November 2023.
- ^"July 27, 2021 Donation for Flood Damage in Europe | Brother".global.brother. Retrieved24 November 2023.
- ^"March 10, 2022 Donation to Ukraine | Brother".global.brother. Retrieved24 November 2023.
- ^"Oct 11, 2022 Donation for flood in Pakistan | Brother".global.brother. Retrieved24 November 2023.
- ^"November. 13, 2023 Donation for Afghanistan | Brother".global.brother. Retrieved24 November 2023.
External links
edit- Official website
- Brother Region and Product Category selector
- Brother Support & Downloads
- "Company history books (Shashi)". Shashi Interest Group. April 2016. – Wiki collection of bibliographic works on Brother Industries
- "Product Guide books (Brother)". Brother Interest Group. June 2019. Archived fromthe original on 29 June 2020. Retrieved29 June 2020. – Wiki collection of bibliographic works on Brother Installation Procedure