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The Toy Safety Regulation (TSR) aims to make toys sold online and in stores safer for children. This regulation sets out stricter standards for chemical safety, product transparency and digital accountability. Every toy —whether made in Europe or imported— must meet the tightened safety requirements. It also requires that all potential risks, including those linked to digital features (e.g. data security, privacy), are evaluated before a toy can be placed on the EU market.

The Regulation entered into force on 1 January 2026, replacing the Toy Safety Directive (2009/48/EC). The Toy Safety Regulation:

• Provides better protection against harmful chemicals: In addition to the carcinogenic, mutagenic and reproductive toxic substances already banned, the new regulation prohibits chemicals that disrupt the endocrine or respiratory systems, and those that can cause skin allergies or are toxic to specific organs. Dangerous bisphenols and per- and polyfluoroalkyl substances (PFAS) are also prohibited.
• Requires a mandatory digital product passport: With the new regulation, all toys need to have a Digital Product Passport in a format such as a QR code. This makes product, compliance and safety information easily available to both consumers and authorities. Importers must submit these passports at EU borders, including for online sales. A new IT system will screen all digital product passports at the EU's external borders, identifying shipments for further customs checks. This will streamline enforcement and uphold fair competition amongst all toy manufacturers.

The European Commission’s Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs oversees the implementation of the Regulation.