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DoubleVerify To Acquire Rockerbox, Adding Outcome Measurement and Attribution Capabilities to Its Suite of Performance Measurement and Optimization SolutionsLearn More
DoubleVerify To Acquire Rockerbox, Adding Outcome Measurement and Attribution Capabilities to Its Suite of Performance Measurement and Optimization SolutionsDV will integrate customer journey insights, advanced attribution, performance analytics, and AI-powered activation into a unified platform to drive better outcomes.The transaction also expands DV’s value proposition to mid-market and direct response advertisers.
DV leadership - Rose velez smith
EVP AND CHIEF HUMAN RESOURCES OFFICER

Rose Velez-Smith

As Chief Human Resources Officer, Rose is responsible for all aspects of DV’s human resources strategy and people functions globally, including talent management, leadership development, compensation & benefits, diversity, and inclusion & belonging. Prior to joining DV, Rose managed global HR efforts for Pitney Bowes (NYSE: PBI), spending more than two decades with the organization. Most recently, she served as Vice President of Total Rewards and HR Shared Services, and led the organization’s COVID Management team throughout the pandemic. During her tenure at Pitney Bowes, Rose was responsible for developing and directing Human Resources Talent strategies globally. In addition, she has developed strategic workforce solutions in the areas of employee relations, engagement and development, recruiting, talent acquisition, mergers and acquisitions, and legal and regulatory compliance. Rose holds a B.L.A and earned her M.A. in Human Resources Development and Counseling from the University of Bridgeport, CT. She also completed several Executive Leadership Programs at the RBL Group, Cornell University ILR School and the University of Virginia Darden School of Business.
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