In celebration of Pride Month, this annual Doodle celebrates hyperpop — a genre/anti-genre that was pioneered and popularized by LGBTQ+ artists. It’s a hyper-online art form that embraces self-expression and expands musical boundaries with bold experimentation; a subgenre that reflects the spirit and creative range of the LGBTQ+ community.

Hyperpop typically features exaggeration: bright and glitchy synths, pitched and autotuned vocals, and lots of distortion to capture a pop surrealist, digitally maximalist sound. Visually, hyperpop is vibrant: performers, sets and music videos include bright colors, bubbles, and aesthetic elements from early 2000s internet culture and anime. The Doodle artwork pays homage to the digital audio workstations of at home music producers by depicting tools and iconography associated with the microgenre.

Hyperpop originated in small internet communities, but started gaining more widespread popularity in 2019. Early names like A.G. Cook and his PC Music label, ericdoa, and Alice Gas set the digital stage for the genre, and artists like SOPHIE, Charli XCX, and 100 gecs have brought it into the mainstream.

Today's Doodle for hyperpop is one way Google is marking Pride Month, a global celebration of LGBTQ+ identity and contributions to culture.

Did you know?

The very first Doodle launched as an “out of office” message of sorts when company founders Larry and Sergey went on vacation.

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The first Doodle launched in 1998, before Google was officially incorporated.

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The first animated Doodle premiered on Halloween 2000

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The first same day Doodle was created in 2009 when water was discovered on the moon.

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Doodle for Google student contest winners have gone on to become professional artists

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The time it takes from sketch to launch for a Doodle varies widely: some have taken years and others just a few hours!

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Hundreds of Doodles launch around the world every year. Often, several different ones are live in different places at the same time!

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Our most frequently recurring Doodle character is Momo the Cat - named after a real-life team pet!

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The official term for the artists that work on Doodles is "Doodler"