Hallyu 2.0: The Korean Wave in the Age of Social Media

Sangjoon Lee and Abé Mark Nornes, editors

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Collectively known as Hallyu, Korean music, television programs, films, online games, and comics enjoy global popularity, thanks to new communication technologies. In recent years, Korean popular culture has also become the subject of academic inquiry. Whereas the Hallyu's impact on Korea's national image and domestic economy, as well as on transnational cultural flows, have received much scholarly attention, there has been little discussion of the role of social media in Hallyu's propagation.

Contributors to Hallyu 2.0: The Korean Wave in the Age of Social Media explore the ways in which Korean popular cultural products are shared by audiences around the globe; how they generate new fans, markets, and consumers through social media networks; and how scholars can analyze, interpret, and envision the future of this unprecedented cultural phenomenon.

Cover
Title
Copyright
Contents
Acknowledgments
Introduction. A Decade of Hallyu Scholarship: Toward a New Direction in Hallyu 2.0
Part 1. New Agendas
- 1. Hallyu versus Hallyu-hwa: Cultural Phenomenon versus Institutional Campaign
- 2. New Perspectives on the Creative Industries in the Hallyu 2.0 Era: Global-Local Dialectics in Intellectual Properties
Part 2. Rethinking K-Pop
- 3. New Wave Formations: K-Pop Idols, Social Media, and the Remaking of the Korean Wave
- 4. Uniformity and Nonconformity: The Packaging of Korean Girl Groups
- 5. Of the Fans, by the Fans, for the Fans: The JYJ Republic
Part 3. Korean TV Drama and Social Media
- 6. The Interactive Nature of Korean TV Dramas: Flexible Texts, Discursive Consumption, and Social Media
- 7. Meta-Hallyu TV: Global Publicity, Social Media, and the Citizen Celebrity
- 8. From Diaspora TV to Social Media: Korean TV Dramas in America
Part 4. Global Receptions of Hallyu 2.0
- 9. Hating the Korean Wave in Japan: The Exclusivist Inclusion of Zainichi Koreans in Nerima Daikon Brothers
- 10. Consuming the Other: Israeli Hallyu Case Study
- 11. RIP Gangnam Style
Afterword. Before the Wave: The Difference and Indifference of Hallyu Beta through 2.0
Contributors
Index

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Published: 2015

Publisher: University of Michigan Press

ISBN(s)

978-0-472-07252-1 (hardcover)
978-0-472-12089-5 (ebook)
978-0-472-05252-3 (paper)

Series

Perspectives on Contemporary Korea

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University of Michigan Press
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Hallyu 2.0: The Korean Wave in the Age of Social Media

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