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Factors affecting eWOM credibility, information adoption and purchase intention on Generation Y: a case from Thailand

AhmadDaowd (Coventry University Business School, Coventry,UK)
RuaaHasan (Brunel Business School,Brunel University, London,UK)
TillalEldabi (Department of Business Transformation,University of Surrey, Guildford,UK)
Piyya MuhammadRafi-ul-Shan (School of Strategy and Leadership,Coventry University, Coventry,UK)
DongmeiCao (Faculty of Business and Law,Coventry University Business School, Coventry,UK)
NaphatKasemsarn (Brunel Business School,Brunel University, London,UK)

Abstract

Keywords

Citation

Daowd, A.,Hasan, R.,Eldabi, T.,Rafi-ul-Shan, P.M.,Cao, D. andKasemsarn, N. (2021), "Factors affecting eWOM credibility, information adoption and purchase intention on Generation Y: a case from Thailand",Journal of Enterprise Information Management, Vol. 34 No. 3, pp. 838-859.https://doi.org/10.1108/JEIM-04-2019-0118

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Emerald Publishing Limited

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