• Assmann, S. (2003) ‘Japanese Women’s Magazines: Inspiration and Commodity’, inElectronic Journal of Contemporary Japanese Studies, Discussion Paper 6.

  Google Scholar 

• Bowden, S. & Avner, O. (1994) ‘Household Appliances and the Use of Time: The United States and Britain since the 1920s’,Economic History Review, 47, 4, pp. 725–48.

  Article  Google Scholar 

• Costa, J. ed., (1994)Gender Issues and Consumer Behaviour, London: Sage Publications.

  Google Scholar 

• de Grazia, V. (ed.) (1996)The Sex of Things: Gender and Consumption in Historical Perspective, Berkeley CA: University of California Press.

  Google Scholar 

• de Vries, J. (2008)The Industrious Revolution, Cambridge: Cambridge University Press.

  Book  Google Scholar 

• Francks, P. (2009a)The Japanese Consumer: An Alternative Economic History of Modern Japan, Cambridge: Cambridge University Press.

  Google Scholar 

• Francks, P. (2009b) ‘Inconspicuous Consumption: Sake, Beer, and the Birth of the Consumer in Japan’,The Journal of Asian Studies, 68, 1, February, pp. 135–64.

  Article  Google Scholar 

• Goo (2005)Kyō no Koto Arekore to …: Toshiba ga Denkigama o Hatsubai shita Hi (This and That on this Day …: the Day Toshiba Launched the Electric Rice Cooker), Online Blog accessed on 10 December 2005 at:http://blog.goo.ne.jp/yousan02/e/b30cf4698e2c3b76afa1f1ebb6dd2057?st=1

• JETRO (1981)The Female Factor in Japan’s Import Market: A Survey of the Purchasing Attitudes and Experience of 687 Women, Tokyo: Japan External Trade Organization (JETRO).

  Google Scholar 

• Kosuge, K. (1991)Nippon Daidokoro Bunkashi (Cultural History of the Japanese Kitchen), Tokyo: Yūzankaku Shuppan.

  Google Scholar 

• Macnaughtan, H. (2005)Women, Work and the Japanese Economic Miracle: the case of the Cotton Textile Industry, 1945–75, London: Routledge Curzon.

  Google Scholar 

• Macnaughtan, H. (2006) ‘From “Post-war” to “Post-bubble”: Contemporary Issues for Japanese Working Women’ in Matanle, P. & Lunsing, W. (eds)Work, Employment, and Society in Contemporary Japan, Basingstoke: Palgrave Macmillan.

  Google Scholar 

• Nakano, Y. (2009)Where There Are Asians, There are Rice Cookers: How “ ‘National’ ” Went Global via Hong Kong, Hong Kong: Hong Kong University Press.

  Book  Google Scholar 

• NHK (2002)Project X: Challengers, Documentary No. 42.

  Google Scholar 

• Panasonic Corporation (2011)Panasonic Corporate History: Innovative Products, 1956, Automatic Rice Cooker, accessed at:http://panasonic.net/history/corpo-rate/products/inp1956.html

• Partner, S. (1999)Assembled in Japan: Electrical Goods and the Making of the Japanese Consumer, Berkeley, CA: University of California Press.

  Google Scholar 

• Partner, S. (2001) ‘Taming the Wilderness: The Lifestyle Improvement Movement in Rural Japan’,Monumenta Nipponica 56, 4, Winter, pp. 487–520.

  Article  Google Scholar 

• Sand, J. (2003)House and Home in Modern Japan: Architecture, Domestic Space and Bourgeois Culture 1880–1930, Cambridge, MA: Harvard University East Asia Center.

  Google Scholar 

• Tamaki, E. (2003)Sazaesan ni miru Sengo Nihon no Kurashi (The Lives of Post-war Japanese, as seen through ‘Sazae-san’), Jissen Women’s University, Faculty of Human Life Sciences.

  Google Scholar 

• Toshiba Corporation (2009)Firsts of their Kind, Toshiba Project Technology History accessed athttp://museum.toshiba.co.jp/history/1goki/1955rice.html

  Google Scholar 

• TrendScope (1997)Trend Watch: The New Consumer Trends in Japan, TrendScope, August 1997, Tokyo.

  Google Scholar 

• Yamaguchi, M. (1988)Daidokoro Kukangaku: sono Genkei to Mirai (A Study of Kitchen Space: The Prototype and the Future), Tokyo: Kenchiku Chishiki.

  Google Scholar 

• Yamaguchi, M. (2008) ‘The Japanese Kitchen: Modern Era to Innovation’, accessed at:http://1st-japanese-food.blogspot.com/search?q=yamaguchi

• Yomiuri (2008)About Japan: Consumer Trends, Accessed at:http://adv.yomiuri.co.jp/m-data/english/market/about_japan2.html

• Young, L. (1999). ‘Marketing the Modern: Department Stores, Consumer Culture, and the New Middle Class in Interwar Japan’,International Labor and Working-Class History, 55, Spring, pp. 52–70.

  Article  Google Scholar 

Download references